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Tamara Mekhitarian

Tamara Mekhitarian

Followers of Tamara Mekhitarian4000 followers
location of Tamara MekhitarianBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    Design, UX & Cultural Researcher | MA Semiotics

  • Education

    • Livework

      2019 -
      Service Design • Short Course

    • Mergo User Experience

      2020 -
      UX Research • Short Course

    • Pontifícia Universidade Católica de São Paulo

      2018 - 2020
      Master's Degree • Semiotics

      I was approved with a score of 10/10 in the panel of my dissertation "Culture in the Center of São Paulo: a study of the images of three resignified spaces".

    • Fundação Armando Álvares Penteado

      2012 - 2016
      Bachelor's Degree • Social Communication Cultural Studies/Critical Theory and Analysis

      Activities and Societies: Study groups - Photography / Vilém Flusser

    • Fundação Armando Alvares Penteado

      2012 - 2012
      Coolhunting • Short Course

      Specialization focused on development of critical thinking and observational skills through the interpretation of signs aimed at understanding emerging trends.

    • Fundação Armando Alvares Penteado

      2011 - 2012
      Bachelor's Degree • Fashion Design

      Interrupted - one year and six months.

  • Experience

    • Instituto Democracia e Sustentabilidade - IDS

      Sept 2015 - Nov 2016

      • Communications Officer

        Jul 2016 - Nov 2016

      • Communications Intern

        Sept 2015 - Jun 2016

    • Rock Comunicação

      Feb 2017 - Aug 2017
      Creative Strategist

      Key Clients: Procter & Gamble (Pantene / Head & Shoulders / Gillette) and Natura.

    • Cheil Brasil

      Aug 2017 - Feb 2018
      Creative Strategist

      Client: Samsung

    • Box 1824

      Apr 2018 - Jun 2018
      Cultural Researcher | Trend Analyst • Freelance

      Client: YouTube

    • Sapient AG2

      Sept 2019 - Oct 2019
      UX Strategist • Freelance

      Client: Bradesco

    • DUXcoworkers

      Nov 2019 - Nov 2019
      UX Researcher • Freelance

      Client: Bradesco (one of the main private banks in Brazil).

    • Fjord

      Dec 2019 - Dec 2020
      Design Researcher

      Former INSITUM, part of Accenture Interactive.Key Clients: Google, WhatsApp, Spotify, Heineken among others.

    • Mercado Livre

      Dec 2020 - May 2022
      UX Researcher

      I help teams make better and more informed decisions through research findings for Mercado Pago, a fintech that democratizes access to financial services in Latin America.

    • DocPlanner

      Jun 2022 - May 2023
      UX Researcher

    • Adidas

      Jun 2023 - now
      Global UX Researcher

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by Birthright Armenia on Jun 2015
      Birthright ArmeniaAssociated with Tamara Mekhitarian

    • Volunteer

      Issued by ONG Sonhar Acordado on Apr 2009
      ONG Sonhar AcordadoAssociated with Tamara Mekhitarian