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Yi Liao

Yi Liao

Summer intern

Followers of Yi Liao83 followers
location of Yi LiaoČchao-jang, Peking, Čína

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  • Timeline

  • About me

    Marketing Executive at Nestlé Professional

  • Education

    • Beihang University

      -
      Master's degree Biomedical/Medical Engineering

      Aktivity a spolky:Student Association

    • China Agricultural University

      -
      Bachelor's degree Horticulture

      Aktivity a spolky:Student Press Corps, Student Association, Sunflower Welfare Group

  • Experience

    • GE

      Jan 2012 - Jan 2012
      Summer intern

      summer intern for lifescience main in the field of biomedical and biopharmacy

    • Nestlé

      Jan 2013 - Jan 2016
      Sales & Marketing trainee/Marketing Executive

      Responsible for category management and branding of dairy & dessert products, achieve sales growth target1. Develop and launch new products with deep research for customer insight2. Category management with USP building and competitor study and specific marketing promotion strategy3. Develop marketing strategy by studying on customer behavior and keeping eyes on market trends4. Project yearly marketing activity including workshop, new product launch, campaign, channel promotion5. Branding management by digital KOL cooperation, media communication, exhibition, competition sponsorship and display Zobrazit méně

    • Newhopedairy

      Jan 2018 - now
      Product Marketing Manager

  • Licenses & Certifications

    • Successfully compeleted SIX THINKING HATS

      Debono China

  • Volunteer Experience

    • Volunteer

      Issued by Songtang Caring Hospital on Jan 2009
      Songtang Caring HospitalAssociated with Yi Liao