Sky Wu

Experience

• 

  Lonza (China) Investment Co., Ltd.

  Aug 2007 - Mar 2015

  1. Revenue and Profitability Achievement: Ensured the attainment of revenue, profitability, and forecast accuracy targets. 2. Key Customer Relationship Management: Established and nurtured strong, lasting relationships with key customers. 3. Sales Activity Coordination: Orchestrated sales activities for the accounts under my purview. 4. Strategic Account Planning: Developed and executed both short-term and long-term plans for key account growth and management. 5. Business Development: Actively sought out and cultivated new customers, as well as explored new business opportunities to expand market reach. Show less 1. Business Expansion in Specialty Chemicals: Spearheaded the growth of the business for inhibitors in metalworking fluids and lubricants within the wood plastic industry in China. 2. Market Analysis and Niche Identification: Conducted thorough market research to understand the landscape, identify niche markets, and assess potential for product differentiation. 3. Financial Management: Ensured timely customer payments to maintain cash flow and financial stability. 4. Customer Support and Needs Analysis: Addressed customer issues proactively, provided solutions, and identified unmet needs to enhance customer satisfaction and product offerings. Show less

  • Account Manager (Plastic, Powder Metal)

    Nov 2008 - Mar 2015

  • Sales Representative

    Aug 2007 - Oct 2008
• 

  龙沙

  Apr 2015 - Mar 2019

  Sales Manager

  Responsibilities:1. Market Leadership in Plastic Additives: Managed sales and marketing for plastic additives in the China and Taiwan markets. 2. Strategic Team Direction: Guided the team in identifying new opportunities, sustaining existing business, and providing professional insights and sales plans based on market trends and dynamics. 3. Sales and Opportunity Management: Employed tools such as Salesforce and Business Warehouse to monitor sales trends, track new opportunities, and update call reports. 4. Collaborative Project Execution: Collaborated with local and global teams to initiate internal projects including sales training, account management programs, and literature design to emphasize technical advantages. 5. Key Account Management: o Multinational Corporations: Managed relationships with key multinational clients including BASF, Covestro, DSM, Lubrizol, SABIC, Borouge, LyondellBasell, A. Schulman, Baxter, Microban, QMP, and others. o Local Enterprises: Engaged with prominent local companies such as Kingfa, Sinopec, Wanhua, Huafeng, Luxi, Ansteel, Lutianhua, and more. 6. Distributor Management: Oversaw the management of distributors to ensure efficient distribution channels. 7. Market Dynamics Monitoring: Kept a close watch on the market dynamics across various industry chains, including POM, PP, PC, TPU, PA, and related sectors. Achievements:1. Sales Success: Achieved annual sales exceeding CHF6.5 million in 2018, with a year-over-year average growth rate of 20%. 2. Sustained Client Relationships: Maintained strong relationships with key accounts, which continue to be active even after my departure from Lonza. Show less

• 

  Arxada

  Jul 2023 - now

  1. Commercial Team Support and Performance Measurement: Provide ongoing support to commercial teams and regularly evaluate their performance to drive results and identify areas for improvement. 2. Market and Customer Insight Analysis: Analyze market trends and customer needs to identify synergies between our offerings and customer requirements, thereby fostering sustainable business growth in both the short and long term.3. Brand Ambassador: Represent the company in APAC at association events to elevate brand awareness and reputation.4. Strategic Alignment: Collaborate with headquarters to ensure project consistency across policies, pricing strategies, and innovative practices, thereby minimizing regional disparities and aligning with global standards.5. Strategic Pipeline Optimization: Developed and implemented strategies to enhance the efficiency of the sales pipeline, leading to an increase in lead conversion rates.6. Conducting comprehensive market intelligence analysis: scrutinizing the financial statements of public corporations, encompassing both competitors and customers across the industry value chain. Tasked with extracting pivotal data to inform and direct internal strategic market deliberations.7. Leverage market insights to identify opportunities for growth and to align our offerings with customer needs, ultimately enhancing our competitive positioning and driving business outcomes. Show less 1. Regional Sales and Marketing Manager: Oversee the sales and marketing efforts for Plastics and Energy additives across China, Taiwan, and Korea. 2. Strategic Analysis and Planning: Utilize SWOT and BCG matrix analyses to formulate strategies based on accurate market trends. 3. Sales Forecasting and Target Achievement: Regularly update monthly sales forecasts and achieve targets by managing distributor relationships and closely monitoring project progress. 4. Competitive Advantage Identification and Communication: Identify the unique selling points of our products and articulate these advantages in a way that is both visual and persuasive to customers. 5. Key Account Focus: Concentrate on customers who account for 80% of our sales, tailoring our services to meet their specific needs and fostering a specialized relationship. 6. Timely Reporting: Ensure that call reports are completed promptly following each customer interaction. 7. Resource Coordination: Mobilize both internal and external resources to capitalize on business opportunities effectively. Show less

  • Marketing & Business Development Manager in APAC

    Jun 2024 - now

  • Regional Sales Manager

    Apr 2019 - Jun 2024

  • IMC Marketing

    Jul 2023 - May 2024