Jake Barry

Jake Barry

Business Development Analyst

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location of Jake BarryCharlotte, North Carolina, United States

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  • Timeline

  • About me

    Senior Product Manager, Home & Community

  • Education

    • Walter Hines Page High School

      2007 - 2011
      High School Diploma

      Activities and Societies: Varsity Football, Varsity Tennis Team Captain, Student Council Representative, Youth Leadership Greensboro

    • Vanderbilt University - Owen Graduate School of Management

      2019 - 2021
      Master of Business Administration - MBA Healthcare

      Activities and Societies: Vice President of Alumni Relations - Vanderbilt Business Healthcare Association Treasurer - Owen Golf Club Graduated with Honors - Top 20% of class

    • University of North Carolina at Chapel Hill

      2011 - 2015
      Bachelor’s Degree Management & Society

      Activities and Societies: Kappa Sigma Fraternity, The Odyssey Newspaper- Sports Section Head, The Daily Tar Heel.

  • Experience

    • Seniorlink

      Feb 2016 - May 2019
      Business Development Analyst

      Seniorlink, since re-branded as Careforth, empowers thousands of family caregivers across the country to care for their loved ones at home. Its unique model provides clinical support to patients, as well as coaching and education for family caregivers through its digital collaboration app, Vela.Worked with the Chief Development Officer and VP, Client Experience to formulate Vela’s vision, strategy, and business plan, which led to strategic partnerships with three of the nation’s largest managed care organizations.Some key responsibilities included:• Developed materials for sales presentations to health care organizations, including insurers, provider groups, and accountable care organizations (ACOs)• Created and presented financial models uniquely defining Vela’s unique value proposition for partners• Responded to RFPs and RFIs, leading to coverage by national entities including AARP• Successfully advocated for the company’s structured family caregiving model to state Medicaid programs• Program Management of the codification of the company’s unique model of care into standardized, repeatable, clinical pathways and protocols• Developed Tableau dashboard and KPIs detailing utilization of the Vela application• Managed the company’s summer internship program Show less

    • Optum

      Jun 2020 - Aug 2020
      MBA Intern, Optum Leadership Experience (OLE)

      Led the development of a strategy to address the needs of Optum At Home members' family caregivers and worked with a team of MBA interns to design a plan to address the backlog of routine health screenings driven by COVID-19.Some of key accomplishments included:• Sized Optum At Home's caregiver population and quantified the value of increased support• Analyzed and recommended of specific digital tools for adoption• Designed improved data structure to better capture caregiver information, engagement levels, and responsibilities within the electronic health record (EHR) Show less

    • Optum

      Jul 2021 - Aug 2023

      Joined the Optum Health Organic Growth and Retention team to lead execution of the highest priority initiatives defined as "Blue Chips" geared toward driving value-based care membership growth and retention with Optum's largest strategic partner, UnitedHealthcare. Developed collaborative, trusting partnerships with cross-functional Optum Health teams and their UnitedHealthcare counterparts, which were critical to achieving defined goals within the sales, member experience, clinical quality, and risk transfer workstreams.Some of my key roles, responsibilities, and accomplishments included:• Co-led a team of 30+ sales leaders to develop a national playbook outlining Optum/UnitedHealthcare partnership goals, strategy, and best practices to exceed organic growth targets• Owned facilitation of executive-level Joint Operating Committee (JOC) meetings between Optum and UnitedHealthcare to foster alignment on shared goals and execution strategies• Conducted analysis on 2023 AEP performance, outlining key trends and opportunities• Facilitated alignment on broker strategy and AEP communication plan• Headed cross-functional “non-clinical differentiation” work group which defined opportunities to improve member and provider experience and defined business value to support themIn August 2023, my position was eliminated as part of a Reduction in Force within the company. Show less Elected to stay with the Optum At Home product team following post-MBA rotation to focus on using early learnings to create product and operational enhancements and developing plans to scale both the Care Memo app and the dietitian program nationally. Additionally, took on lead role in KPI development and data sharing/management strategy to support the development of a hybrid clinical model for Optum At Home members with an Optum Care physician.Key accomplishments included:• Achieved Care Memo Net Promoter Score (NPS) of 46, exceeding industry benchmark by 36%• Increased Care Memo invite acceptance rate from 20% to 63%• Led national go-to-market strategy to expand Care Memo to markets representing over one million members• Designed and implemented strategy to scale dietitian program in markets where licensure and program design met regulatory requirements Show less Following MBA graduation, I returned to the Optum At Home product development team in a full-time capacity. Much of my role included seeing through the recommendations I made as an intern the previous summer. Notable achievements include on-time minimum viable product launch of Care Memo, a proprietary caregiver support tool developed in conjunction with partner, Calm Health, and development and leadership of the creation of a registered dietitian program for Optum At Home members.During this time, I gained invaluable experience as a digital and clinical product leader, overseeing various cross-functional initiatives which improved member and clinician experience and overall quality of care.Some key roles and responsibilities included: • Defining strategic vision for digital and clinical products• KPI/OKR development and measurement strategy• Soliciting and incorporating user feedback and creating roadmap to reflect it• Collaborating with tech teams to ensure product features delivered on-time and within budget.• Working closely with legal teams to ensure total compliance with all regulatory requirements• Development and execution of marketing, training, and user onboarding plans• Leading User Acceptance Testing (UAT) Show less

      • Director, Growth Strategy

        Jan 2023 - Aug 2023
      • Senior Product Manager

        Jul 2022 - Jan 2023
      • Associate Director, Optum Leadership Experience (OLE)

        Jul 2021 - Jul 2022
    • Optum

      Nov 2023 - now
      • Senior Product Manager, Home & Community

        Oct 2024 - now
      • Senior Product Manager, Musculoskeletal

        Nov 2023 - Oct 2024
  • Licenses & Certifications

  • Volunteer Experience

    • Community Leader

      Issued by Youth Leadership Greensboro
      Youth Leadership GreensboroAssociated with Jake Barry
    • Managed Care Cohort

      Issued by Leadership Health Care on Jan 2020
      Leadership Health CareAssociated with Jake Barry
    • Volunteer Athletics Coach

      Issued by Special Olympics Massachusetts on Jun 2016
      Special Olympics MassachusettsAssociated with Jake Barry