Min-Hui Choo

Experience

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  Teik Senn (M) Sdn. Bhd.

  Jul 2003 - Jan 2009

  Marketing Manager

  Developed and managed brands such as Reynolds Consumer and Reynolds Food Services Products, Sunsweet, Sun.Maid, Gar’sva, Fibre Fun, Sparkling juices (J&W, Grande Partito, Fiesta, Premier Salute, and other private labels such as Jusco Selection, Carrefour, Avila, Costa Brava and more), Woh Hup, Cocon, Dahfa, Captain Oats, London Biscuits, Smart Heart, Tulip, Cool Rhino, private label canned products, Khee San, Kinos, Ban Kah Chai, Frulifresh and private label dates.Aligned advertising agency with the total advertising plans and executions, mainly above-the-line advertisements such as TV commercial and Radio commercial. Handled below the line advertising directly such as media owners and on-ground activities. Also organized exhibition for some agency brands. Explored other potential brands and meeting potential suppliers to acquire more agency brands for the company. Made terms with suppliers about margin, advertising and promotion fund, distribution strategy to evaluate the collaboration chances.Maintained good relationship with suppliers for A&P fund management, promotion, order forecasting, order making and shipping scheduling. Planned and communicated the available trade promotions to the sales team. Provided product training to the sales team and promoters.Conducted surveys and focus groups through ACNielsen and Synovate. Liaised with lawyer and private investigator for product counterfeit issues. * Teik Senn is one of the top Malaysia’s local distributor, who mainly focus in food items in modern trade and lower trade. The company distributes some famous brands such as Sunsweet, Sun.maid, Dahfa, Cocon, London Biscuits and more. Tunjukkan kurang

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  Jacy Foods Sdn. Bhd.

  Jan 2010 - Jun 2010

  Marketing Manager

  Responsible to develop and manage brands for Wise Potato Chips and Party Corn Snack. That included above the line advertising planning and decision, monitored distributor’s trade promotion. Other controls are logo usage on media, product quality consistency, packaging design, colour and printing. Conducted market survey to understand more about the direct and indirect competitors in the market. Successfully negotiated with TGV Cinema to sell Wise Potato Chips at their snack bar with our branded display shelf.Maintain good relationship with distributor. Monitored distributor’s sales and trade marketing promotion planning, involved in inventory planning, explore possible channel to expand distribution, monitored the distributor’s inventory level, delivery planning, new SKU listing, POSM support and A&P fund management.Managed Hong Kong, Thailand and Singapore OEM’s customers (Calbee Potato Chips). Monitored the customers’ inventory level, delivery planning, and proposed trade promotions to the customers.Internally, involved in new product development requirement, and production planning. * Jacy Food is a manufacturer of potato chips who is the subsidiary of Berli Jucker Company Thailand. In Malaysia it owns the brand of Wise Potato Chips, Tasto and Party. They are mainly snack category. Tunjukkan kurang

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  Nextnation Network Berhad

  Nov 2010 - Jan 2011

  Group Marketing Manager

  Restructured Marketing Department in terms of department structure, introducing departmental operation procedure, marketing strategy plan, budget, budget control, market study to penetrate into new market. The company only focus in digital marketing. * Ozura and Firstlogix are mobile content providers. The company provides variety of contents to capture different target group of subscribers in Malaysia and Netherland. MobGold was a mobile advertising platform, which based in Indonesia. Tunjukkan kurang

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  Ethoses Perfection

  Jun 2011 - Jan 2013

  Self-Employed - Life Coach

  Listened, analyzed and identified client’s issues / unwanted behaviours. Coached client to open up his mind to aware of the other possible positive perspectives / behaviours. Then assisted them to let go of old negative perspectives / to change their existing behaviour to their desired behaviour by using Neuro-Linguistic Programming, Time-Line Therapy and Hypnotherapy techniques.

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  Ozura Firstlogix Sdn. Bhd.

  Feb 2013 - Jul 2015

  Business Development Manager & Product Development Manager

  Headed Business Development, Product Development and Customer Service divisions. Developed and executed the strategy plan for the E-Commerce platform. Identified the target market, defined merchant group to recruit, business model and operation flow to verify merchant. Constantly monitored competitors’ business strategy.Defined priorities for development and maintenance of the E-Commerce platform (UI and UX of front-end and admin panel), strengthen operations through effective operation flow, established expectation through product requirements to ensure that everyone involves in the project was working toward common goals. Involved in User Acceptance Test (UAT) to ensure the team is delivering the product based on requirements. Designed escalation flow for customer service representatives to handle unsatisfied customers. Researched, evaluated, recommended and approached non IT based investments opportunities for company’s diversification.* OzuraFirstlogix is the company that merged from Ozura Sdn. Bhd. and Firstlogix Sdn. Bhd. The company expands the business from mobile content provider to also provide e-Commerce platform for beauty & wellness (www.bello2.com), and F&B (www.makandeal.com) merchants to sell vouchers and products. Tunjukkan kurang

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  Bond With Me Sdn. Bhd.

  Jul 2015 - Jan 2017

  Senior Product Development Manager

  Set up and define a new department (Product Development). Introduce efficient and transparent operation workflow with issue tracking tool for communication within intra- department and inter-department to ensure employees are aware of company’s expectations and working towards the same goals to deliver results.Developed product strategy plan and set priorities for the company to retain users and monetization, which to achieve company objectives.* Bond With Me is a provider of mobile eco-system to fulfill family communication and solution for the individual and commercial. The offices are located in Hong Kong, China, and Malaysia, it is expanding to Japan, India and Philippines. Tunjukkan kurang