Matthew Nasser

Experience

• 

  E.H. & Associates, LLC

  Oct 2015 - May 2017

  Sales & Marketing

  🚀 Drove 87% year-over-year sales growth in Michigan territory through strategic B2B sales initiatives and relationship building with distributors and end users📧 Developed and executed targeted email marketing campaigns using Constant Contact, providing actionable lead intelligence to sales team through engagement analytics🎨 Led complete website redesign project, creating modern digital presence through GoDaddy platform while designing custom promotional assets using Photoshop

• 

  Masco Cabinetry

  May 2017 - Feb 2020

  📊 Pioneered company's Amazon Seller Central presence, launching and managing product campaigns that generated 60% of monthly sales through strategic sponsored product optimization🎯 Successfully executed large-scale product launch initiative, creating and optimizing 1,000+ SEO-focused product pages on BigCommerce platform, enhancing digital product visibility💡 Conceptualized and developed innovative kitchen budgeting calculator tool, driving lead generation and improving customer experience through interactive cost estimation" Show less

  • Digital Marketing Specialist

    Oct 2019 - Feb 2020

  • Digital Marketing Coordinator

    Aug 2017 - Sept 2019

  • Digital Marketing Intern

    May 2017 - Aug 2017
• 

  Cabinetworks Group

  Feb 2020 - now

  📈 Spearheaded enterprise-wide digital transformation initiatives, implementing cutting-edge MarTech solutions that revolutionized customer engagement and operational efficiency🌐 Built and led a high-performing global team across multiple time zones, establishing streamlined workflows that accelerated project delivery and improved cross-functional collaboration💡 Architected and executed comprehensive digital strategies, aligning technology implementation with business objectives to drive organizational growth🔄 Led end-to-end digital transformation projects from conception to execution, managing stakeholder expectations and ensuring seamless integration of new technologies📊 Implemented data-driven decision-making processes through advanced analytics platforms, enabling strategic insights and continuous optimization🤝 Orchestrated successful vendor partnerships and complex technology implementations, resulting in streamlined operations and enhanced digital capabilities💼 Developed and executed strategic marketing automation programs using Salesforce Marketing Cloud, significantly improving customer engagement and campaign effectiveness🎯 Led the modernization of digital infrastructure, implementing scalable solutions that enhanced operational efficiency and reduced technical debt🌟 Established best practices and governance frameworks for digital initiatives, ensuring consistency and quality across all digital touchpoints📱 Directed the development and optimization of multi-channel digital experiences, increasing user engagement and conversion rates🔗 Fostered strategic partnerships with key stakeholders across Marketing, IT, and Business units to drive digital innovation and adoption📈 Managed comprehensive digital analytics programs, leveraging insights to optimize performance and demonstrate ROI on digital investments Show less 🚀 Orchestrated comprehensive Salesforce Marketing Cloud implementation, designing and executing sophisticated B2B and B2C customer journeys that enhanced customer engagement and automation capabilities💼 Led enterprise-wide digital ecosystem management across multiple retail platforms (Lowe's, Home Depot, Menards, Wayfair), streamlining product information management and optimizing digital presence📊 Spearheaded data architecture initiatives through strategic GTIN management and product information systems, ensuring seamless integration across all digital channels🌐 Directed full-stack web development projects across multiple platforms (BigCommerce, WordPress, Liferay), implementing responsive designs and optimizing user experience for both B2B and B2C audiences🔄 Translated complex business requirements into actionable technical solutions, bridging the gap between business strategy and technical implementation👥 Fostered cross-functional collaboration between Digital, Marketing, and IT teams, breaking down silos and establishing efficient workflows📈 Project managed multiple concurrent digital initiatives, from concept to completion, ensuring alignment with business objectives and stakeholder expectations🤝 Built and maintained strategic vendor relationships, coordinating technical stakeholders to deliver enterprise-scale solutions on time and within budget🎯 Pioneered the integration of Marketing Cloud platform capabilities with overall brand strategies, elevating marketing automation and customer engagement Show less

  • Digital Marketing Manager

    Oct 2022 - now

  • Program Manager - Digital Marketing

    Jan 2022 - Oct 2022

  • Digital Marketing Specialist

    Feb 2020 - Jan 2022