Melissa Danielson (Sumodjo)

Melissa danielson (sumodjo)

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location of Melissa Danielson (Sumodjo)San Francisco Bay Area
Phone number of Melissa Danielson (Sumodjo)+91 xxxx xxxxx
Followers of Melissa Danielson (Sumodjo)352 followers
  • Timeline

    Mar 2008 - Jun 2008

    Textiles and Clothing Department Intern

    UC Davis
    Oct 2008 - Jan 2009

    Intern

    RBG Marketing
    May 2009 - Sept 2013

    Department Manager

    Nordstrom
    Oct 2013 - Jan 2014

    Merchandiser

    Saks Fifth Avenue
    Feb 2014 - Sept 2015

    Marketing Specialist

    Safeway Inc.
    Sept 2015 - Mar 2020

    Associate Site Merchandise Manager: Taxonomy & Attribution

    Macys.com
    San Francisco Bay Area
    Current Company
    May 2021 - now

    Site Merchant

    Gap
  • About me

    Site Merchant at Gap

  • Education

    • Uc davis

      -
      Bachelor's degree communications/ textiles and clothing

      Activities and Societies: Delta Gamma

  • Experience

    • Uc davis

      Mar 2008 - Jun 2008
      Textiles and clothing department intern
    • Rbg marketing

      Oct 2008 - Jan 2009
      Intern
    • Nordstrom

      May 2009 - Sept 2013
      Department manager

      • Spearheaded outstanding sales for the department, finishing the fiscal year #1 in the region with a 19% increase of $1.1M department.• Meticulously interpreted sales figures and continuously determined appropriate market trends.• Hired and coached sales team and emphasized customer service, buidling customer relationships and effective product assortment. • Negotiated with buyers to increase on order quantities and ship date adjustments.• Developed and implemented sales and marketing plans.• Ensured timely delivery of merchandise. Show less

    • Saks fifth avenue

      Oct 2013 - Jan 2014
      Merchandiser

      • Performed merchandising tasks that drove sales, profitability, and exceptional customer service.• Partnered with vendors and buyers to support company merchandising standards and brand consistency.• Forecasted trends and maintained stock levels.• Planned product ranges and prepared sales and stock plans.

    • Safeway inc.

      Feb 2014 - Sept 2015
      Marketing specialist

      • Advertising Lead and main liaison with directors and managers to accurately develop and edit weekly ads and creative for $700M Category.• Proofread/ edited digital and print ads to ensure accuracy.• Supported the execution of advertising strategy, selecting the product, price, placement, and promotion for each weekly ad.• Supported category by managing multi-brand samples, images, planning, communication and issue resolution.• Analyzed reporting to identify areas for immediate optimization such as pricing, inventory, promotions and visual updates. • Coordinated with vendors on promotions, events and the initiatves relating to ads, brands, images and samples.• Analyzed, compared and synthesized data/trends, researched competitor promotions and provided ambitious promotional ideas to offset competition. • Updated and processed $25M in vendor billing for promotions. Show less

    • Macys.com

      Sept 2015 - Mar 2020

      • Audits and analyzes site content to enhance the customer experience through curating a seamless and innovative navigation process.• Optimizes and establishes best practices in onsite search.• Partners with SEO and the UX team to manage the Header Fly Out, Left Hand Navigation, and all other customer facing web content.• Collaborates with the Copy Team and merchants to develop Category and Product Detail Pages to ensure all web content is consistent.• Focuses on being the expert in site attribution and relevancy. Prioritizes the merchandise approval process to get product live and on the site. Show less

      • Associate Site Merchandise Manager: Taxonomy & Attribution

        Jun 2018 - Mar 2020
      • Assistant Site Merchandise Manager: Taxonomy and Attribution

        Feb 2017 - Jun 2018
      • Assistant Site Merchandise Manager: Event

        Sept 2015 - Feb 2017
    • Gap

      May 2021 - now
      Site merchant
  • Licenses & Certifications