Lynn Husseini

Experience

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  Beirut Marathon Association

  Apr 2018 - Apr 2018

  NGO Participant
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  World Youth Alliance

  May 2018 - Jun 2018

  WYA NGO Participant

  Publishing blogs on WYA website.

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  KPMG

  Mar 2019 - Apr 2019

  Audit Intern

  • Gained an understanding of business operations, evaluate controls and prepare audit reports with value – added recommendations.Prepare internal and external corporate documents.• Performed integrated operational/ information technology audits and data analytics.• Participated in project committees to support business plan initiatives.• Assessed the controls, reliability, and integrity of the company’s internal control environment to assist with maintaining and improving the efficiency and effecttiveness of risk management, internal controls and corporate governance. Show less

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  Grant Thornton LLP

  Feb 2020 - Mar 2020

  Deal Advisory Intern

  Worked on cross-functional projects where I played a key role in delivering positive end results. Projects worked on:(USAID, Cote D’ivoire Africa, Food Africa, Networked Energy Services “NES”, Live Love, Box Dubai, Coast Middle East, etc..). The key roles were:• Assisted in understanding the key business drivers, co-developing our approach with the client.• Prepared market research to obtain information useful in providing effective financial services.• Assisted in preparing deliverable in various forms including excel data-books, written reports, presentations and discussions with the client.• Interacted with clients to determine their financial objectives, earnings, and expenditure so as to design appropriate financial projection.• Assisted in analyzing, drafting, editing, and delivering comprehensive financial plans to clients.• Prepared proposals to prospects for business development purposes. Show less

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  Omnicom Media Group (MENA)

  Jan 2021 - now

  Achieved programmatic, social and search excellence across various industries through strategic planning and effective management of client KPIs across the funnel, specializing in performance media.•Participated and helped develop winning digital pitches using an attention and data-driven perspective, resulting in the acquisition and retention of multiple clients.•Collaborated with clients to understand their business goals, objectives, and target audiences, and translated them into effective programmatic strategies, such as: HSBC, Ekaterra (Lipton), Mobily, Abbott (Similac, Ensure & Pediasure), Volkswagen Group (Volkswagen, Porsche, Bentley, Audi...), SC Johnson, Al-Futtaim Group, Al Alali, IKEA •Partnered with multiple data providers, including Lotame, Bluekai, and Double Verify.•Managed programmatic, social and search advertising campaigns across various platforms and DSPs like (DV360, Yahoo Gemini, Trade Desk, Amazon, Teads, Meta, Snapchat, Twitter, Tiktok, LinkedIn, Google Ads,..)•Created reports and presentations to communicate campaign results, insights, and recommendations to clients and internal stakeholders.•Ensured compliance with industry regulations, data privacy laws, and ethical standards in programmatic and performance advertising practices.•Conducted A/B testing and other experiments to improve campaign effectiveness and efficiency. Show less Experienced Ad Tech and Mar Tech specialist with a demonstrated record of working in the Marketing andAdvertising Industry in the MENA region. Accounts Handled: Zain Kuwait, Zain Iraq, Samsung, Formula 1, F1 Grand Prix, PUBG, AlBabtain Group, Nissan, Infiniti, Renault, Al Ula Saudi Arabia, Zain KSA, Zain Jordan, Zain Bahrain, Zain Group, Roshn, Landmark Group, Cozmo, Raha, ZO Bakery, Eezee, Gree Digital, Oodi...•Executing day-to-day campaign operations and set up on DoubleClick Campaign Manager, Display & Video 360, Google Tag Manager, Google Ads, Google Analytics, and Adjust.•Setting and executing campaigns, including generating and testing ad tags for campaign launches.•Ensuring ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and reporting.•Providing operations management with advertising sales campaigns results weighed against the business KPIs to determine effectiveness of ad campaigns and to identify areas of strategic improvements to meet business KPIs.•Completing quality assurance and testing of creative assets to ensure proper functionality across browsers.•Trafficking digital media campaigns and preparing UTM’s and Spec Sheets for each Campaign.•Implementing pixel floodlights using Google Tag Manager to ensure firing and tracking tags.•Ensuring timely and accurate delivery of mid and post-campaign reporting across multiple markets.•Testing campaign setups for quality assurance and detail oriented in identifying areas to improve integrations, automate processes and streamline new campaign launches. Show less

  • Senior Performance Executive

    Jun 2023 - now

  • Programmatic Executive

    Jun 2022 - May 2023

  • Ad Operations Executive

    Jan 2021 - May 2022