Divya Poddar

Experience

• 

  Theorem

  Aug 2017 - Nov 2019

  CSA

  * Experience in RTB process, Trafficking and Optimization at different levels.* Working with many clients from around the world to implement their advertising campaigns on the sites.* Proficient in handling Internet technologies for Media and Advertising.* Managing the audio trafficking and optimization of the campaigns for one of the top radio channel in the United States.* Understanding the client requirements and working on it to achieve their goals.* Performing Optimization and revisions to ad campaigns quickly and accurately to meet deadlines.* Schedule and book ad campaigns into ad server.* Responsible for optimization on existing campaigns to overcome the discrepancies according to client requirements.* Review and test ad submissions to ensure adherence to corporate ad standards and specifications.* Optimize/analyze advertising campaigns to obtain best results.* Prepare and furnish daily campaign performance reports. Show less

• 

  Annalect

  Nov 2019 - Nov 2021

  Analyst

  * Implementing strategies to manage the execution of the Campaign setup.* Working with clients from around the world to implement their advertising campaigns on the sites.* On-boarded a new project under the supervision of my superiors, the project is based on broadcasting media across radio channels.* Understanding the client requirements and working on it to achieve their goals.* Review and test ad submissions to ensure adherence to corporate ad standards and specifications. Show less

• 

  GroupM Nexus

  Nov 2021 - now

  * Managing a global client with a team size of a total of 10 people.* Activation, Monitoring, Pacing check over CM360.* POC for publishers and client for activations of campaigns and maintain regular stakeholder communication.* QA of Media Plans which includes Campaign set up, trafficking and reporting on CM360 (DCM)* Facilitate working with other project teams for cross-team interaction and helping them to meet their deadlines in the form of client calls and regular meetings.* Maintaining all media plans performance and spend report on weekly and monthly basis.* Provide mentorship and oversee resources, SOW agreements, and conflict resolution.* Specialized in end-to-end campaign execution and tracking.* Conducting regular monthly 1:1s with each individual for providing feedback and discussing improvement and growth plan, creating and leading training if needed. Show less * Implementing strategies to manage the execution of the Campaign setup.* Scheduling campaigns on the basis of media plans.* Working with clients from around the world to implement their advertising campaigns on the sites.* On-boarded new projects under the supervision of my superiors; understanding client's requirements and working on them to achieve their goals.* Review and test ad submissions to ensure adherence to corporate ad standards and specifications.* Review campaign performance, along with creative and budget audits for the campaigns.* Meet revenue targets and drive incremental billing and revenue.* Proactively identify new opportunities and pitch innovative ideas. Show less

  • Manager - media operations

    Dec 2023 - now

  • Senior Executive Media Operations

    Nov 2021 - Dec 2023