Anna Wasilewska

Experience

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  Eniro Polska

  Dec 2013 - Sept 2015

  Konsultant ds. rozwoju baz danych
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  Grupa RX

  Sept 2015 - Apr 2017

  Specjalista ds. marketingu

  - Executed digital marketing campaigns, integrating SEO, paid media, and email marketing.- Managed content and social media strategies, optimizing brand reach and engagement.- Developed and launched digital advertising campaigns (Facebook Ads, Google Ads, Freshmail).- Implemented A/B testing strategies to refine campaign effectiveness and optimize messaging- Analyzed market trends and competition, providing insights for strategic adjustments

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  Grupa RX

  May 2017 - Nov 2019

  Product Manager

  - Managed the development of medical platforms (Konsylium24.pl, Kompendium24.pl, Gdzieskierowac24.pl), improving UX and engagement.- Led UX/CX research (usability testing, A/B testing, interviews) to optimize HCP digital experiences.- Managed project documentation, including schedules and budgets, ensuring timely and cost-effective execution.- Developed marketing strategies, supporting HCP engagement and product adoption.

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  Neo-Vinci

  Jun 2020 - Mar 2022

  Project Manager, Digital Marketing Expert

  - Led digital marketing projects for pharmaceutical clients, including webinars, livestreams, and educational platforms.- Executed omnichannel campaigns across social media, email, landing pages, and paid media.- Developed and implemented UX strategies for medical websites and mobile platforms, enhancing usability and conversion rates.- Conducted market research, competitor analysis, and audience segmentation to enhance strategy effectiveness.- Managed project documentation, including schedules and budgets, ensuring timely and cost-effective execution.- Collaborated with KOLs and internal teams (designers, developers, legal) to ensure content compliance and engagement. Show less

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  Chiesi Poland

  Mar 2022 - Dec 2023

  Promotion Specialist

  - Developed and implemented omnichannel marketing campaigns.- Designed and implemented content and digital marketing strategies, launching educational initiatives and patient-focused platforms- Conducted market research, competitor analysis, and behavioral studies.- Created patient personas and audience segmentation models, enhancing content personalization and marketing efficiency.- Managed SEO, paid media, and digital ad campaigns, optimizing KPIs and ROI.- Enhanced UX and customer journey across digital touchpoints, leading to a more seamless user experience and increased customer retention.- Collaborated with Digital & Marketing Managers to develop and launch brand marketing strategies, supporting the introduction of new pharmaceutical products. Show less

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  Chiesi Group

  Jan 2024 - now

  CX & Digital Content Manager

  - Develop and execute omnichannel CX and digital strategies for HCPs, pharmacists, and patients, integrating SEO, SEM, paid media, and content marketing.- Optimize customer journeys through data-driven insights, CX mapping, and UX/UI improvements.- Collaborate with Field Force (medical representatives) through joint visits and strategic workshops to align marketing with real-world insights.- Lead customer research initiatives (focus groups, usability testing) to refine digital solutions and campaign performance.- Co-design medical websites and digital platforms, ensuring seamless usability and engagement.- Work closely with cross-functional teams (Sales, Medical, Compliance, Digital, Marketing) to align CX and digital strategies with corporate objectives. Show less