Fernanda Castillo

Experience

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  IMPULSA

  Aug 2016 - Aug 2017

  Logistics & Communication

  - Marketing: Monitor marketing campaigns, KPI management and strategycreation.- Communication: Creation of advertising events & acquisition of newsponsors.- Digital: Management of social networks, video montages, creation ofpresentations & planning of meetings and itineraries.

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  Fundación Soñar Despierto

  Aug 2017 - Sept 2018

  Communications & Marketing manager

  • Marketing: Development of launch campaign, market research, businessplan & communication plan.• Events: Reporting event activities, community management, follow-up analysis, creation & logistics of events.• Communication: Manage social media platforms & presentations, productguides, leaflets, videos creation.• Public Relations: Acquisition of sponsorships, keeping active and broad the portfolio of donors, sponsors and clients, representation of the company in social events & influencer recruitment. Show less

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  AFILIZA

  Mar 2019 - Dec 2019

  Digital marketing & Content creation intern

  • Content Creation: Create, manage and optimize SEO content to place the website at the top of the Google search list, attractive visual elements creation for the website, content creation of articles for the newspaper El Mundo and for the website. • Marketing: Support project managers in CRM, SEO and marketing metrics monitoring, market research and analysis for new keywords and trends, benchmarking strategies and following a predefined strategy to increase visibility of the different accounts. • Digital: Developing e-commerce content, Newsletter creation, integrating launches & Google analytics management.• Analysis: Identification & tracking of KPIs website (+82% new visitors) Generating leads (12% bounce rate) & competitive landscape. Show less

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  Recent Toys

  Feb 2021 - Nov 2021

  Marketing & Communications Management

  • Marketing & Communication: Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development, marketing campaigns to create brand awareness and brand recognition, implementing effective communication strategies, public relations, writing and delivery of newsletters, detailed media activity reports and definition of KPI´s.• Social media management: Creating an influencer’s data base and reaching out to them, content creation, analyzing social media usage data, identifying new trends of the sector, CSM and coordination of the brand’s content coherency on different platforms.• Sales: Sales databases elaboration for the French, Spanish and Uk market, info sheets and cold calls. • Photography & Video: Product photography shooting, prop creation and selection for shootings, selection of scenarios for the shootings, lifestyle images and photo & video montages for products, advertisement campaigns and social media platforms. (Mainly using: Photoshop, Premiere Pro, InDesign & Illustrator)• Product development: Researching, assessing, and coordinating a new product's build and improving existing products. Show less

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  L' Oréal Groupe

  Sept 2022 - now

  • SeedZ Program

    Oct 2023 - now

  • Communication/Learner Marketing - Project Manager

    Sept 2022 - Sept 2023