Daniyal Ali

Experience

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  Shabbir Tiles & Ceramics Limited (HOH)

  Jun 2015 - Aug 2015

  Treasury Department

  - Developing SOPs for the Treasury Function.- Streamlining the Internal Processes.- Making Bank Reconciliations for all the accounts held by the company.- Liason between the Finance functions and the CFO.- Managing day to day receivables and payable transactions.

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  Habib Metropolitan Bank (Subsidiary of AG Zurich)

  Jun 2016 - Jul 2016

  Compliance Department

  - Structuring the department and defining SOPs.- Reviewing the non-compliant and anti-money laundering cases received by the State Bank and FBR.- Coordinating with FBR and the clients on any suspicious activity.- Maintaining daily reports and documentation of the compliance cases.- Keeping a close check on any red flags that could lead to compliance and legal issues.

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  Stage Nomad Productions

  Jun 2017 - Mar 2019

  Director - Operations & Production
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  RB

  Jun 2018 - Aug 2018

  Commercial Finance (Health)

  • Making channel-wise Profit and Loss Statement model for the Health Section of Reckitt Benckiser Pakistan and identifying the features of the profitable channels and implementing the same product mix for other channels resulting in more revenue.• SKU Rationalization to determine the which products from RB’s Health Portfolio to discontinue and the rationale behind it. Also highlighted the SKUs which required improvements in performance along with the area of improvement.

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  Daraz

  Jul 2019 - now

  ▪ Spearheaded the development of an MVP product for search monetization, devising a GTM strategy for Daraz's three largest markets (Pakistan, Bangladesh, and Sri Lanka).▪ Successfully managed the mass launch of the product and introducing features such as an automated sign-up journey for users and new payment options, resulting in increased partner experience and revenue capture from existing clients.▪ Developed supporting frameworks and SOPs for the new department, ensuring smooth on-ground operations and maximizing efficiency.▪ Collaborated with the tech and algo teams to enhance the product's performance and managed the entire roadmap for search algo.▪ Led the end-to-end execution of the marketing plan/framework to increase awareness and adoption of the new tool across markets, with a major focus on education, achieving 350% of the target acquisition in the first month.▪ Took charge of three major domains for the department, namely product, performance, and expansion, ensuring their successful implementation and growth.▪ Conducted extensive market research and focus groups to scope out optimizations and identify opportunities for big wins, resulting in improved departmental performance and increased revenue generation.▪ Improving activation/retention of the partners and building strategies to positively impact the KPIs. Show less - Launching the In-App Livestream platform across all 5 ventures for Daraz and working with multiple cross-functional teams for the smooth E2E execution of the project.- Working with all Daraz ventures on their livestream business and operational plans, streamlining their marketing and content strategy along with having a solid launch plan in place for all ventures.- Performance monitoring and optimization of the livestream channel to scale up the Daily Active Users on the platform which is currently contributing to over 5% DAU on a group level and creating more than 500 cumulative content pieces per month across all ventures targeting multiple segments and categories.- Managing subsidy and budgets while optimizing the mechanics running the platform across different categories/headers to ensure optimal performance and achievement of all targets for the month including GMV, Orders and ROI.- Planning and execution of multiple mechanics on the platform to drive engagement and conversions during the mega campaign periods.- Collaborate with multiple departments under the Traffic Ops team to optimize performance for different channels. Show less i. Forecasting and volume allocation for 3PLs, FBD and DEX for each origin-destination combination based on bulky/non-bulky splits during the 11.11 campaign to ensure smooth operations.ii. Initiating the 3PL Learning and Development program in PK and carrying out multiple sets of training on-ground with the 3PL Partners covering over 300 employees.iii. Setting up a rewards and recognition programs with different layers (both internal and external) like 3PL Championship Program and Weekly Best Rider etc. to keep all stakeholders involved in the chain motivated.iv. Ensuring 3PL readiness for the 11.11 campaign by physically visiting locations to assess and improve on-ground situation while also setting up war room for 11.11 for quick resolution of any issues.v. Building a control tower process with all major 3PLs to ensure better compliance and improved customer experience. Show less i. E2E launch and automation of the Google Shopping ads for Daraz and running pilot test with different brands.ii. Working with POCs from Google to launch Google MarCo for Daraz – A attribution and campaign optimization solution opening up new channels for traffic.iii. Onboarding brands on the Private Traffic Platform and setting up their ad accounts on Facebook Collaborative Ads while supporting with any feed or other related issues.iv. Running the incentive program with Private Traffic Brands and awarding visibility and other benefits on the platform against the spent done on Facebook Collaborative and Google Ads.v. Automation of multiple dashboards for efficient data reporting and streamlining many department processes such as matrix for brand classifications etc.vi. Launching Private Traffic Department across other ventures and conducting training for multiple ventures in Sri Lanka.vii. Building a CRM tool for Private Traffic to automate lead scoring/nurturing and developing a better funnel for brand journey while optimizing experience at each stage.viii. Revamping the Online Sales Tool (An advertisement tool for marketplace sellers on Daraz) and uplifting the performance from less than 3X ROI to over 15X ROI with improved dashboards and data reporting. Show less i. Working in close collaboration with the tech and developers for multiple integrations on the platform for all regions which were part of the Product Roadmap such as S360 (Seller Information Tool), Collection Points 2.0 etc.ii. Developing the CNIC collection feature at check-out for Daraz to comply with the government regulations and revamping digital invoices sent to customers. iii. Owner for all the app updates and new features introduction on the Daraz platform while leading the sprints with the QA and Mobile Developers team. Show less

  • Regional Manager - Advertising

    May 2022 - now

  • Growth Hacker

    Jan 2021 - Apr 2022

  • Management Trainee (DFLP) - Transport Operations

    Jul 2020 - Dec 2020

  • Management Trainee (DFLP) - Private Traffic

    Jan 2020 - Jun 2020

  • Management Trainee (DFLP) - Product

    Jul 2019 - Dec 2019