Suzanne Carrier

Experience

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  Little i

  Jan 2003 - Jan 2006

  Sales Lead

  • Hired as a founding member of the women’s confections startup to run the entire sales and marketing operations • Connected with the Founder and President to outline strategic plans, shape outreach tactics, and mature sales• Contributed to the design and go-to-market strategies of new products to penetrate untapped global markets Key Achievements:✔ Exponentially enhanced year-over-year sales revenues from under $300,000 in 2003 to over $2.2 million in 2006 by establishing a global network of 10 distributors and obtaining major clients such as Victoria’s Secret and Walmart✔ Pioneered 7 new products while on assignment in Hong Kong including the company’s highest selling items Show less

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  Harfield & Associates

  Jan 2006 - Jan 2008

  Account Supervisor

  • Tasked with managing several large client accounts across Western Canada for the full service advertising agency• Communicated with senior client executives on a daily basis to originate digital, CRM, and mass media plans• Monitored account performance, prepared revenue forecasts, and authored and submitted month-end reports

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  Cossette

  Jan 2008 - Jan 2011

  Account Director

  • Managed the McDonald’s and BC Lotteries enterprise accounts for the renowned creative marketing firm• Led up to 4 team members in the development and deployment of promotional campaigns and projects• Defined project scope, allocated resources, administered budgets, and overcame roadblocks to meet goals• Collaborated with the Chief Marketing Officer (CMO) to formulate long-term plans and pitch client proposalsKey Achievement:✔ Spearheaded the Capital Campaign that raised multiple millions for a new Ronald McDonald House facility Show less

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  Level Eleven Communications

  Jan 2011 - Jan 2018

  General Manager

  • Recruited as the first General Manager of the new advertising agency specializing in franchise-based businesses • Directed a 6-member team in their day-to-day activities and ensured all performance targets were achieved• Oversaw all aspects of the company including sales, marketing, business development, and overall P&L• Devised and implemented business development strategies to raise brand awareness and drive yearly sales • Attended regular leadership meetings as a member of the Senior Management team at Vision7 Communications• Guided the planning and launch of client marketing initiatives across multiple digital and traditional channels• Worked closely with client executives to influence campaign roadmaps and address any issues or concerns • Participated in industry trade shows, conferences, and seminars to enlarge networks and capture market shareKey Achievements:✔ Grew annual revenues to over $780,000 by building the entire team, designing the company brand identity, instituting all standardized procedures, and capturing the prized Honda account worth over $500,000 per year✔ Received the Sponsorship Marketing Gold Award in 2013 from the Sponsorship Marketing Council Canada by co-founding the popular Honda Celebration of Light event, the largest off-shore fireworks competition in the world Show less

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  Bell Media

  Jun 2018 - Jul 2021

  Account Executive

  • Accountable for the full cycle sales and delivery of advertising solutions across radio, TV, and digital mediums • Built and nurtured relationships with up to 45 client accounts to understand needs and identify sales opportunities• Conducted market research, generated prospective leads, delivered sales presentations, and negotiated client contracts• Coordinated with key stakeholders in the execution of up to 12 concurrent projects with budgets reaching $200,000• Reported to the General Sales Manager and offered subject matter expertise to inform strategic planning and direction• Partnered with internal creative teams to produce appealing marketing campaigns according to client objectives• Tracked and evaluated KPIs to uncover campaign effectiveness and create client reports• Served as the SalesForce Champion by answering technical inquiries and training colleagues Key Achievements:✔ Increased annual sales by over 450% between 2008 and 2021 by acquiring 39 new lucrative clients and successfully expanding existing accounts by up to 22% through the introduction of new products and services✔ Selected to become the national SalesForce Champion by contributing to the upgrade of the enterprise platform and playing an integral role in improving adoption and usage rates among Account Executives ✔ Nominated for Presidents Club ✔ Coached and mentored a junior Account Executive that allowed them to progress dramatically in the past year Show less

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  Fastloop

  Aug 2021 - Aug 2023

  Director, Business Development

  As a Business Development Director at Fastloop, an exclusive Google Cloud Partner empowering Mid-Market and Enterprise clients, I provided professional services solutions within the technology sector, such as Data & Analytics, Advanced Analytics, Data Management, Cloud Migration, and Modern Data Warehousing.• Reported to the CEO, accountable for all sales activity within the organization• Identified and qualified net-new opportunities and developed maturing existing account relationships• Ownership of various aspects of the business including company Brand, Marketing, Operations & Lead Generation• Responsible for creating, activating, and managing strategic partner relationships with Google Cloud Platform• Worked cross-functionally with technology and delivery teams to develop operational strategies and execution plans for new geographies, services and market segments• Drove rigorous sales development execution and oversight, ensuring accurate forecasts and total transparency• Built and conducted presentations, proposals, executive briefings to senior customers and internal stakeholdersKey Achievements:✔ Increased client base by 75% and opened two new geographical territories of business within 18 months ✔ Selected agency partners and worked collaboratively to develop key brand messages, thought leadership content, competitive differentiators and marketing materials✔ Implemented sales operations such as CRM tool, KPI benchmarks and measurement and maintaining proper funnel management Show less

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  Kids Up Front Vancouver

  Jul 2023 - Oct 2024

  Board Member
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  TruData Solutions

  Aug 2023 - Oct 2024

  Director of Business Development

  As a seasoned Business Development Director, I champion the sales of professional services for advanced technical solutions including Cloud Migration, Application Modernization, AI/ML Implementations, Data Governance Strategy & Execution, Modern Data Warehousing, SAP Data Analytics, Data Integration, and Data Management projects.Industry Expertise & Thought Leadership:- Secured speaking engagements at three prominent industry conferences, establishing truData Solutions as a frontrunner in Cloud Transformation.- Created and delivered over 40 presentations focused on Data Warehouse Modernization, Cloud Transformation, and AI/ML trends, directly contributing to substantial lead generation.Prospect Generation & Lead Nurturing:- Amplified discovery call bookings with new prospects by 45% through innovative cold prospecting strategies and targeted outbound campaigns.- Employed full-cycle sales techniques to qualify leads effectively and foster robust relationships with potential clients, emphasizing solutions in Cloud Migration and Application Modernization.Enterprise Client Management:- Managed a portfolio of seven enterprise clients, three of which are Fortune 500 companies, with a combined revenue exceeding $52 billion, demonstrating my capability to handle significant accounts and drive substantial business growth. - Prioritized understanding client needs and meticulously aligned truData Solutions’ offerings, such as Cloud Transformation and Application Modernization, to maximize value and deliver tailored solutions. Show less

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  Boomi

  Oct 2024 - now

  Enterprise Solution Manager