Ann W.

Experience

• 

  Brown Thomas Limerick

  Jan 2007 - Jul 2011

  Supervisor

  Chief merchandiser implementing standards and seasonal changes from leading luxury brands.Cash reconciliation and management.Training and sales performance coaching.Induction of new employees to understand Brown Thomas’s corporate culture, core mission and vision.Dispute resolution and customer complaint management.

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  PANDORA A/S

  Jul 2011 - Apr 2013

  General Store Manager Ontario Region

  Recruited and developed employees into Pandora brand ambassadors.Implemented effective local marketing strategies.Maintained awareness of market trends to monitor both direct and indirect competitors. Managed and addressed shrinkage and stock loss. Created and implemented incentive programs to drive sales performance. Drive and monitor daily KPI's.Build brand awareness through social media marketing.Ensure Pandora's position in the market place as a leading retailer of affordable luxury is upheld through the medium of exceptional customer service. Show less

• 

  Google

  Sept 2014 - now

  Collaborating with C-Level CPG conglomerates to enhance their brand awareness, recognition, and recall. Utilising Google's digital media solutions to adapt marketing strategies in a dynamic marketplace.Working with both end clients and agencies to connect consumer journeys with products and brands, aligned with ROI and performance objectives.Driving new marketing initiatives and partnerships including advertising strategy, development and execution of ad creatives on Google's Search, Display and YouTube, Programmatic platforms. Show less Working with with global luxury beauty brands to foster their brand awareness, recognition, and recall. Utilising the medium of Google's innovative solutions to adapt marketing strategies in an ever changing digital world. Working with both clients and agencies to connect consumer journeys with products and brands, aligned with ROI and Branding objectivesDriving new marketing initiatives and partnerships including advertising strategy, development and the execution of ad creatives on Adwords, Display and YouTube platforms. Digital business partners with global brands. Show less Creating and implementing online marketing campaigns for Small Medium Businesses. I define appropriate strategies based on an advertisers' needs and marketing goals through tailored solutions for SEM, Display Advertising, Youtube and Mobile Campaigns.Utilising my in-depth knowledge of online digital strategies, my priority is a ROI maximization strategy tailored to each client.Key Responsibilities:■ Deliver superior customer experience to Google's advertisers--communicate clearly, helpfully and empathetically. ■ Customer centric approach -- Conceive of and implement creative ways to improve our customer relationships. ■ Data Hound -- Spot customer trends and needs to draw useful insights that help our customers’ and our businesses grow.■ Be a collaborative Googler -- Sharing SMB expertise and insights effectively with teammates and colleagues across the company Show less

  • Strategic Agency Lead Netherlands

    May 2021 - now

  • Partner Lead New York

    Mar 2018 - now

  • Account Manager Luxury Beauty UK

    Jan 2016 - Mar 2018

  • Account Strategist UK and Ireland

    Sept 2014 - Dec 2015