
Timeline
About me
Content Strategist, health literacy advocate, web project manager, researcher, outdoorsman
Education

American university
1999 - 2003Bachelor's degree public communicationActivities and Societies: Club Lacrosse, Club Cycling, reporter Eagle Newspaper Earned a BA in Public Communication with a minor in Literature

Drexel university
2008 - 2009Master's degree library and information science 3.89
Experience

American university library
Aug 2003 - May 2015• Provided in-person, telephone, and virtual reference and lead instruction sessions. Responsibilities:• Provided face-to-face, telephone, and instant message research support • Oversaw reference desk and library instruction statistics• Led instruction sessions• Conducted usability testing of new library website• Hired, trained, supervised, and evaluated Reference Team student assistantsResults:• Created a searchable library instruction statistics database• Received Bright Idea Award for organization system • Provided information to patrons on location of materials, library policy, and campus information• Acted as shift supervisor for 30-40 part-time staff members• Opened and closed the library• Led students, faculty, and staff through ALADIN Tutorials library tours• Promoted to Senior Reference Assistant, July 2004
Reference Librarian (Part-Time)
Aug 2008 - May 2015Senior Reference Assistant
Jul 2004 - Aug 2008Library Associate
Aug 2003 - Jul 2004

Special counsel information governance (formerly trak records and library)
Oct 2009 - Nov 2010Temporary assignment employee• Updated and improved large EndNote databases by categorizing, adding metadata, and de-duping• Completed research/edited citations in National Academies of Science and Institute of Medicine reports• Edited IOM report, catching missing citations, spelling, and grammar errors and an instance of plagiarism• Hired as a full-time IOM employee based on success and work ethic during temp assignments

Institute of medicine
Nov 2010 - Jun 2015Research associatePromoted health literacy and public health improvements through research, reports, social media, and public meetings. • Conducted public health research for committee reports, workshop summaries, and white papers• Managed Roundtable websites content management• Co-authored academic white papers• Arrange webcasts for Roundtable workshops• Planned Roundtable workshop on health IT• Devised and implemented Roundtable communications plan• Managed Roundtable social media and marketing• Tracked Roundtable web analytics• Edited workshop summaries and reportsResults include: • Doubled Health Literacy Roundtable website traffic from 2012 to 2013, increased traffic a further 20% from 2013 to 2014• Increased traffic to workshop websites by more than 300% • Increased webcast viewership by 83%• Co-authored articles were cited more than 500 times since 2012• Received the IOM’s Einstein Award for innovation in 2014 Show less

Palladian partners, inc.
Jun 2015 - nowUsing a health literate lens I provide content strategy for federal government health websites that keep millions informed about their health and health insurance options.• Lead web and email marketing newsletter content strategy for multiple contracts• Analyze client websites through ROT and competitive analyses, analytics review, accessibility testing, user testing, and site scans• Create strategy proposals and present them to clients• Collaborate with creative and communications staff to plan email marketing newsletter templates• Make web content updates in content management systems including Drupal• Conduct web user acceptance testing• Manage Digital Asset Management System (DAM)• Lead migration to new DAM, created training materials, and lead staff training on new DAM• Write web copy• Code newsletter templates• Review websites and newsletters to ensure adherence to Section 508 accessibility standardsClients include: Centers for Medicare and Medicaid Services, National Heart, Lung, and Blood Institute, National Institute on Aging, Eunice Kennedy Shriver National Institute of Child Health and Human Development, and All of Us® Research Program Show less Utilized a variety of skills and professional experience to maintain effective web content and project management, and produce accessible email marketing newsletters and data-driven content strategy.• Serve as acting project manager• Make web content updates in content management systems including Drupal• Write copy decks'• Manage content creation, editing, and deploy for different phases of HealthCare.gov Open Enrollment• Manage Digital Asset Management System• Review email marketing newsletters to ensure Section 508 complianceClients include: National Center for Advancing Translational Science, Food and Drug Administration, Centers for Medicare and Medicaid Services, and All of Us Research Program®. Show less Worked as bridge between client, communications staff, creative staff and web developers, i.e., a little bit of everything from project management to analytics reporting to web content management.• Act as liaison between communications and technical staff• Make web content updates in Drupal and WCMS• Write web and social analytics reports and analysis, suggesting creative strategy based on analytics• Create email marketing newsletters and newsletter templates, updating • Devise and manage company-wide website quality control process• Test websites and email marketing newsletters to ensure Section 508 accessibility complianceClients include: Office of Research on Women's Health, National Institute of Diabetes and Digestive and Kidney Diseases, and Eunice Kennedy Shriver National Institute of Child Health and Human Development Show less
Content Strategist
Aug 2022 - nowSenior Digital Communications Associate
Oct 2020 - Aug 2022Digital Communications Coordinator
Jun 2015 - Oct 2020
Licenses & Certifications
- View certificate

Uxpin for ux design
LinkedinDec 2023 - View certificate

Ux foundations: content strategy
LinkedinMay 2022 - View certificate

Membership certificate
The interaction design foundationJul 2022 - View certificate

Html: structured semantic data
LinkedinNov 2023 - View certificate

Learning markdown
LinkedinFeb 2020 - View certificate

Improve seo for your website
LinkedinJun 2019
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