Experience

• 

  Stoprepairbills.com

  Jun 2006 - Jul 2010

  General sales manager/sales manager

  • Managed, coached and developed teams of supervisors and front line representatives• Engaged with the senior leadership team to promote, integrate and meet sales office objectives• Provide leadership, training, and strategy execution to leaders and account executives.• Worked with multiple stakeholders on business development initiatives. • Consistently exceeded monthly objectives• Provides leadership and communicates strategic direction to the Inside Sales organization.• Leads, motivates and coaches the sales team, while maintaining a positive attitude and setting an example of an aggressive pace in goal achievement. Defines and communicates sales related policies, procedures, processes related to sales activity, account strategy, pipeline development, performance expectations, and sales management.• Ensures that at all times, business conducted within the sales organization is of the highest ethical and professional standards.• Responsible for communicating, implementing and complying with the inside sales compensation plan. Inspects the administration of the plan at the Inside Sales level. Provides feedback to corporate on sales compensation plan effectiveness and design.• Directs the activities of the inside sales organization.• Directs the efforts of the sales organization to meet or exceed budgeted unit placement, sales revenue, and gross profit, operating income and expense management goals.• Manages the development of a high potential sales and sales management team including effective search, hiring, performance management, coaching, career opportunity development and succession planning. Provides challenging assignments and opportunities for development, rewards performance through effective recognition and compensation management.• Leadership Training. Promotes the enrollment of the Sales Professional into the sales training continuum. Continually models and trains the sales managers on the art of consultative selling. Show less

• 

  At&t

  Aug 2010 - Jul 2012

  B2b inside sales representative

  • Reach or exceed assigned sales goals for securing new customers by selling digital and print advertising solutions, with heavy focus on digital services. • Develop and execute a comprehensive telesales plan, including cold-calling prospective customers, following up on in-progress customers, and closing sales. Leads are provided by customer industry vertical within an assigned territory. • Follow processes with accuracy and attention to detail such as collecting data, contracts, etc. and moving them through the appropriate channels. Continually update Salesforce.com (CRM) with all calls, meetings, demonstrations, opportunity dollars and probability of closing. • Solicit prospective and newly acquired clients for referral business in order to generate additional sales leads. • Quickly establish rapport and then maintain good customer relationships with both internal and external customers by engaging in professional business conduct, providing the best solution for each customer and following through with all parties in a timely manner. • Connect customers’ business needs with the optimal YP products and services by utilizing consultative sales skills to assess client needs and educate on the power of YP services to enhance business opportunities. • Break down barriers and close sales by confidently leading conversations, not accepting the first “no” and extracting true client needs that can be addressed with yp solutions without being aggressive or overselling. • Actively maintain current knowledge of yp solutions, and internal processes and systems by attending training, self-learning, and seeking assistance from peers and leaders as necessary. • Transition accounts to the Account Management team after designated time period in a thorough and professional manner to ensure customer service and satisfaction is not diminished.Microsoft Office tools (Word, PowerPoint, Excel) and sales force (SFDC) Show less

• 

  Stoprepairbills.com

  Jul 2012 - Jul 2013

  Sales manager

  • Managed, coached and developed teams of supervisors and front line representatives• Provides leadership and communicates strategic direction to the Inside Sales organization.• Leads, motivates and coaches the sales team, while maintaining a positive attitude and setting an example of an aggressive pace in goal achievement. Defines and communicates sales related policies, procedures, processes related to sales activity, account strategy, pipeline development, performance expectations, and sales management.• Responsible for communicating, implementing and complying with the inside sales compensation plan. Inspects the administration of the plan at the Inside Sales level. Provides feedback to corporate on sales compensation plan effectiveness and design.• Directs the activities of the inside sales organization.• Directs the efforts of the sales organization to meet or exceed budgeted unit placement, sales revenue, and gross profit, operating income and expense management goals.•Ensures compliance with all contractual requirements; Safeguards and backs-up data in compliance with contractual and company requirements.•Directly supervises all staff and oversees all HR / personnel actions for the division including recruitment, hiring, training, promotion, discipline, suspension, termination, etc.•Monitors call center statistics including call volume, average hold time, percent answered, etc., so as to adjust staffing coverage as needed to maintain optimal performance within budget; Maintains delivery of key performance measures as outlined in the proposal and contract.•Develops and implements system policies, procedures, call center scripts, incentive programs, etc. to govern staff performance. Maintains and distributes Operations Manuals and ensures compliance with company policies. Show less

• 

  Yp, the real yellow pages®

  Jul 2013 - Mar 2017

  • Manage the services of incubator sales team to achieve targeted sales goals. Work with the Talent Acquisition team to attract, screen, hire and on-board top talent for the team, working with HR Business Partners to on-board, and train new team members effectively.• Using real-time, appropriate and effective motivational techniques to drive performance and outcomes to target levels, such as daily huddles, score boarding, contests, and one-to-one direction. This entails being on the floor the majority of the time to observe, help and lead. Analyze all activity and outcomes of each team member against targets in order to identify needed improvement and then provide impactful feedback to improve their performance.• Test campaigns and share relevant feedback from customer and perspectives on team performance and capabilities. Assist internal teams such as training, marketing, sales and operations to ensure new campaigns are presented successfully to show complete results of tests. Provide insight to improve the quality of the campaign.• Analyzing all relevant activity and production data on a regular basis in order to determine current standing of the department relative to targets. Work with Sales Ops team to extract data required for analysis and reporting. Work with Sales Ops to pull needed data to perform analytics. Forecasting activity by providing insight and information to those developing budgets and forecasts (e.g., Marketing, Sales Ops, and F&A). • Identify early indicators of success or gaps against budget/forecasts based on the regular analysis. Engage in necessary action to scale or address gaps respectively. Create sales strategies and processes to maximize revenue streams. Simplify complex sales presentations. Show less • Train, manage and develop direct and indirect reports; supervisors and front line telephone representatives. • Directs the activities and efforts of the sales organization to meet or exceed budgeted unit placement, sales revenue, and gross profit, operating income and expense management goals.• Manages the development of a high potential sales and sales management team including effective search, hiring, performance management, coaching, career opportunity development and succession planning. Provides challenging assignments and opportunities for development, rewards performance through effective recognition and compensation management. • Responsible for performance enablement and managing against KPI’s• Contribute to the effective team management of all call center operational duties and analyze trends to create solutions to ensure business goals and objectives are met or exceeded• Tracks and monitors sales managers' and sales representatives' progress toward achieving development goals and consistently exceeding monthly objectives. • Equip managers and front line employees with a systematic workflow and resource toolbox in order to effectively manage campaigns, optimize performance and drive revenue• Ensure managers and sales reps have the most up to date knowledge of procedures and goals• Initial and Continuation Training curriculum development.• Test campaigns and share relevant feedback from customer and perspectives on team performance and capabilities. • Assist internal teams to ensure new campaigns are presented thoroughly and successfully to show complete results of tests. • Provide insight to improve the quality of the campaign before the roll-out phase.• Participate in forecasting activity by providing insight and information to those developing budgets and forecasts (e.g., Marketing, Sales Ops, and F&A).Microsoft Office tools (Word, PowerPoint, Excel) Show less • Drive revenue generation and create demand on multiple media platforms. Responsible for driving effective management to meet and exceed individual and office revenue objectives • Engage with the local leadership team to promote, integrate and meet sales office objectives. • Provided leadership and training to local account executives to assist in the sale products/services through coaching, training and collateral. • Worked with multiple stakeholders on business development initiatives. • Exceeded monthly objectives coaching and developing a team of 8-10 sales reps• Responsible for meeting monthly quotas and objectives, sales training and motivation. • Plans, coaches, trains and reviews with individual sales representatives their progress in achieving individual and team revenue targets and assist them in their career planning, training and growth; Recommends and facilitates appropriate development opportunities.• Salesforce.com SFDC • Fosters a learning organization for the sales team.• Approves sales training and development schedules for sales personnel. • Continually models and trains sales on the art of consultative selling. • Training, overseeing, and reviewing the work of salespeople within team• Developing strategies for increasing sales of goods and services with the ability to manage multiple tasks/projects and deadlines simultaneouslyMicrosoft Office tools (Word, PowerPoint, Excel) and sales force (SFDC) Show less •Managed customer relationships to understand customer and program performance expectations, clarify company expectations based on products purchased and resolve issues created by discrepancies between the two.•Continuously evaluated and monitored customer programs to ensure targets are met and, if performance is short of target, assess corrective course of action and allocate resources from managed level budget to correct.•Prepared and delivered customized communications on program performance to customers and serve as a main point of contact for any questions or issues customers may have related to program performance, including providing information regarding issue status and resolution.Microsoft Office tools (Word, PowerPoint, Excel) and sales force (SFDC)· Direct resource for online traffic/leads report/tracked calls. Responsible for obtaining information and creating weekly reports that research questions and answers for customers, team and leadership. · Gather, analyze and report out ad performance results (print, internet, direct mail, PPC, etc.). Engages with multiple departments to resolve discrepancies and presents results to sales team/leadership. · Utilizes performance data to identify additional opportunities to ensure service level is reached for customer through additional customer leads. Work with sales to establish lead target expectation based on customer needs. Implements supplemental levers to increase leads until target expectation is met. Aggregator of data to assist in creating/retaining customers. · Provides leadership and partners with sales teams to target large customers. Uses product results data to develop sales planning strategies to create customer retention, growth and satisfaction. · Prepares and delivers communication on ad performance to customers. · Coordinates and works with the operations service manager on Internet fulfillment. Show less

  • Telesales Incubator Manager

    Feb 2017 - Mar 2017

  • Sales Training Manager

    Aug 2015 - Mar 2017

  • Area Sales Manager

    Apr 2015 - Aug 2015

  • Lead Training Manager/Performance Manager

    Jul 2013 - Apr 2015
• 

  Tegna

  Mar 2017 - Jul 2018

  Digital sales manager

  • Developing the strategic plan to grow digital sales among existing direct and agency clients, demonstrating the value of digital campaigns and expanding sales opportunities to new markets and clients• Overseeing a broad digital fulfillment team charged with creating a full pipeline of digital business and strong ROI• Serving as digital product expert accompanying account executives on multiple sales calls weekly.• Training team members on our digital products, SalesForce, and sales process. Coaching and development to maximize sales and customer satisfaction• Collaborating with other Sales Managers to drive integrated sales opportunities and collaborating to ensure opportunities are recognized and effectively integrated• Building a “pipeline” of high-quality, potential talent, and developing new talent• Oversight of internal workflow process• Manage accounts with account executives• Develop creative and effective customer focused solutions using all media platforms• Maintain customer satisfaction and accountability through consultative selling• Identify market potential through lead generation and qualification• Coach and lead account executives by participating in client meetings, building deep relationships with decision makers• Responsible for setting the pace and constantly providing feedback to account executives to improve their performance• Complete appropriate business activity reports and forecasts as required• Search Engine Marketing (SEM), Pay-Per-Click (PPC)• Targeted Display Advertising (Banner Advertising)• Web Presence Optimization, including services for Organic Search (SEO) and Social Media• Marketing and Reputation Management• Email marketing• OTT-Over the top services Show less

• 

  Ksdk - 5 on your side

  Mar 2017 - Jul 2018

  Digital sales manager

  • Developing the strategic plan to grow digital sales among existing direct and agency clients, demonstrating the value of digital campaigns and expanding sales opportunities to new markets and clients• Overseeing a broad digital fulfillment team charged with creating a full pipeline of digital business and strong ROI• Serving as digital product expert accompanying account executives on multiple sales calls weekly.• Training team members on our Digital product suite features and benefits, and providing coaching and development to maximize sales and customer satisfaction• Collaborating with other Sales Managers to drive integrated sales opportunities and collaborating to ensure opportunities are recognized and effectively integrated• Building a “pipeline” of high-quality, potential talent, and developing new talent• Oversight of internal workflow process• Manage accounts with account executives• Develop creative and effective customer focused solutions using all media platforms• Maintain customer satisfaction and accountability through consultative selling• Identify market potential through lead generation and qualification• Coach and lead account executives by participating in client meetings, building deep relationships with decision makers• Responsible for setting the pace and constantly providing feedback to account executives to improve their performance• Complete appropriate business activity reports and forecasts as required• Search Engine Marketing (SEM), Pay-Per-Click (PPC)• Targeted Display Advertising (Banner Advertising)• Web Presence Optimization, including services for Organic Search (SEO) and Social Media• Marketing and Reputation Management• Email marketing• OTT-Over the top services Show less

• 

  Marketing solutions stl

  Jul 2018 - Nov 2023

  Digital marketing and ctv advertising director

  • Function as the trusted digital advisor conducting program performance reviews, vendor recommendations, and overall digital consultative services that drives improvements in the client sales and service business. • Exhibit proficiencies in client’s Programmatic | OTT | CTV| SEO | SEM, social media, reputation management, CRM, Google Ad Words, strategy and planning, YouTube and video marketing, display, and email marketing• Work independently while keeping the management team advised on accomplishments• Provide support and training to both clients and regional teams on digital marketing products, services, and best practices• Stay up to date on the latest digital trends and align clients with digital products and services• Conduct regular reporting on digital performance metrics with the goal to identify opportunities within client’s market • Understand cross tier program benefits and communicate these with clients• Engage and educate our clients on digital marketing strategy and best practices• Have an in-depth knowledge of lead management and customer communication processes• Drive efficiencies in clients process and best practices to increase sales and participation in program• Collaborate with clients to problem solve digital marketing concerns• Consult with clients to educate on digital systems and processes• Support client departmental goals and other operational activities in partnership with client leadership• Actively participate in organizational goal setting and establishment Show less

• 

  Textium

  Jul 2018 - Jul 2019

  Textium

  TEXTiUM®, is one of the country’s newest digital marketing companies, its developed a new technology that uses texting to revolutionize direct mail advertising. TEXTiUM offers clients the ability to target specific customers with a unique offer or message and receive real-time leads.TEXTiUM creates an exchange of information between the advertiser and consumer using Precision Text marketing™. When TEXTiUM is incorporated with Direct Mail, the consumer texts to receive the information or offer that would typically be printed on a piece of mail. When they do, their mobile number is captured and is delivered as a quality, real-time lead to the advertisers CRM or email. This exchange of information allows an advertiser to call the consumer during their moment of consideration.Direct Mail prior to TEXTiUM was STATIC. No interaction was required on the part of the consumer and no control was given to the advertiser. Advertisers took their best guess at what offer to print, in hope that the consumer took interest, and the initiative to call or visit a website. This reduced the effectiveness and ability to track direct mail.Direct Mail with TEXTiUM is INTERACTIVE. A consumer is compelled to use their smartphone to text, and when they do, they are instantly text back desirable information from the advertiser. This gives the advertiser control of the messaging and ability to contact the consumer while they are reviewing the information or offer. By allowing the consumer to interact using their smartphone, mail effectiveness goes up and results become truly measurable. Show less

• 

  Spectrum reach

  Feb 2023 - now

  Advanced Advertising Account Executive serves as a digital sales champion, developing and driving revenue growth for digital and advanced advertising media sales. Category specialist in Auto, Education, Home Services and Healthcare. Products and platforms include but are not limited to Programmatic, Streaming, OTT, CTV, VOD, and IP television, Addressable Television, audience and digital based ad networks, social and native media, set-top box and 1st and 3rd party data and analytics, self-provisioning portals and platforms.Serve as an expert on the state of Digital Media and Advanced Advertising concepts. Follow trends, emerging technology, competitive landscape, etc. and have the ability to simply articulate complex topics to the agency/advertiser community.Provide marketplace and customer feedback and requirements on emerging digital and advanced advertising trends to Product, Sales Planning, Production, Operations, Marketing, Account Planning. Articulate challenges and be proactive about recommending development and remediation with the purpose of driving sales.Aid in set up and execution of sold campaigns in coordination with planning and operations teams. Provide insight into future needs. Show less • Responsible for business development and driving sales for local digital business and advanced advertising campaigns. • Served as the digital sales champion, developing, and driving revenue growth for digital and advanced advertising media sales.• Developed and managed strategy, as well as the go-to-market plan for digital solutions within the local market. • Assisted with prospecting strategies in partnership with Local Sales Managers and Account Executives. • Supported LSM’s and AE’s by attending sales presentations and assisting in Advanced Advertising sales proposals. • Worked with market managers and account executives to identify key accounts and growth categories for digital opportunities.• Drove digital revenue across local and regional sales teams and developed new business opportunities.• Products and platforms sold included but were not limited to programmatic, streaming, VOD, search, online video, and display.• Served as an expert on the state of digital media and advanced advertising concepts. Followed trends, emerging technology, competitive landscape, etc. and communicated complex topics to the agency/advertiser community.• Provided marketplace, customer feedback and requirements on emerging digital and advanced advertising trends to product, sales planning, production, operations, marketing, and account planning. • Articulated challenges and was proactive about recommending solutions with the purpose of driving sales.• Assisted in campaign management and execution of existing campaigns in coordination with planning and operations teams. Provided insight into future needs. Show less

  • Account Executive

    Oct 2023 - now

  • Advanced Area Sales Manager

    Feb 2023 - Oct 2023