Carlos Cobian, MSc, MBA, P.E.

Experience

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  PSI del Peru SAC

  Apr 1987 - Nov 1991

  Sales Manager - Mining Equipment Specialist

  Drove dynamic sales and post-sales service initiatives within the mining equipment sector, meticulously cultivating a robust portfolio and creating lasting customer relationships.Key Achievements:• Innovatively identified opportunities for revenue growth by engaging existing clientele and strategically targeting new prospects within the local market, resulting in a consistent influx of new business.• Orchestrated impactful field visits to account sites across the territory, masterfully negotiating technical and commercial contracts for cutting-edge underground operations, amplifying operational efficiency and profitability.• Championed the sales of premium equipment, including single drum hoists, tuggers, single and double drum slushers (pneumatic and electric driven), and pneumatic muckers, delivering tailored solutions that perfectly aligned with customer needs.• Navigated intricate technical discussions with clients, adeptly translating complex specifications into compelling value propositions, which significantly bolstered sales performance.• Built enduring partnerships and empowered clients through strategic consultations, ensuring seamless integration of equipment solutions and consistently exceeding client expectations.My role as a Sales Manager within the mining equipment realm was characterized by my unrelenting pursuit of excellence, delivering unparalleled solutions that transformed operations and consistently surpassed sales objectives. I am committed to perpetuating this legacy of success in every sales venture I undertake. Show less

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  Machinery & Equipment Co., Inc.

  Nov 1991 - Feb 1994

  INTERNATIONAL SALES MANAGER - STRATEGIC SALES LEADER

  www.machineryandequipment.comAs a driving force behind the international sales endeavors of the company, I relentlessly pursued excellence, channeling my expertise to invigorate our global sales landscape.• Amplified international sales revenue exponentially, orchestrating a meteoric rise from $4.8 million to $8.6 million, particularly in the domain of used capital equipment.• Elevated negotiations into an art form, consistently navigating intricate international deal-making landscapes and orchestrating the successful closure of complex capital equipment sales and contracts.• Positioned the company as an industry leader, capitalizing on my sales prowess to drive significant sales achievements across multiple sectors, including mining, cement, earth moving, chemicals, and fluid handling.• Commanded an expansive product portfolio, showcasing expertise in conveying, crushing and sizing, milling and grinding, separators, filtration, thickening and clarifying, pumping, and rotary kilns.• Mastered the art of strategic relationship building, fostering connections that transcended borders and led to transformative sales opportunities.My role as a Strategic Global Sales Leader has been characterized by resolute dedication to sales innovation, strategic negotiations, and unwavering commitment to driving substantial revenue growth. I continue to champion excellence, poised to bring visionary sales leadership to every challenge that comes my way. Show less

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  MURZAN INC.

  Feb 1994 - Apr 1999

  INTERNATIONAL SALES MANAGER

  www.murzan.comAs an International Sales Manager spearheading the success of engineered products and advanced processing systems, I redefined our global sales landscape with strategic prowess.• Led and nurtured a network of 46 international distributors and expertly trained a team of 14 international professionals, fueling their prowess in sales excellence.• Pioneered and cultivated a trailblazing sales division exclusive to Latin America, tapping into its untapped potential and capitalizing on burgeoning opportunities.• Engineered the establishment and triumphant launch of the Brazilian sales office in the heart of Sao Paulo, while simultaneously orchestrating seamless operations at the European sales hub in Orly-Paris, France, setting a foundation for transcontinental growth. (1.5 years)• Architected and executed intricate negotiations with major industry players across Asia, Europe, and Latin America, securing capital projects of monumental proportions. These ventures redefined market dynamics, fueling exponential growth and revenue expansion.My role as an International Sales Manager was characterized by visionary leadership and transformative sales strategies, yielding unprecedented growth and market dominance. I am steadfast in my commitment to pioneering strategic sales excellence in all future endeavors. Show less

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  JBT FoodTech

  Jun 2000 - Oct 2001

  INTERNATIONAL SALES BUSINESS MANAGER

  www.jbtfoodtech.comDuring my tenure as an International Sales Business Manager at JBT FoodTech, I orchestrated a paradigm shift, harnessing my leadership acumen to drive international sales excellence and amplify revenue growth across the Prepared Food Division.• Spearheaded the global sales vision, igniting a surge in revenue and profitability, with a keen focus on the Prepared Food Division. Deftly implemented cutting-edge manufacturing technology transfers in Brazil and Western Europe, elevating the company's gross margins to unprecedented heights.• Engineered and executed strategic alliances that spanned the globe, effectively partnering with companies in Malaysia and Sweden, unlocking new dimensions of growth and market penetration.• Elevated international sales to exceptional heights, commanding a US$XY million portfolio, while meticulously crafting and implementing sales strategies that resonated with diverse markets.• Pioneered the guidance and mentorship of a dynamic team of 4 international sales regional managers, infusing them with a shared vision and empowering them to exceed sales objectives.• Orchestrated seamless collaboration with 15 corporate sales offices and skillfully managed relationships with 35 international distributors, orchestrating a symphony of sales effectiveness.• Orchestrated meticulous sales and expenses budgets for the International Sales division, aligning fiscal prudence with strategic growth.• Forged invaluable partnerships by working hands-on with key accounts, fostering profitable growth and nurturing long-term collaborations within the Division.• Embarked on journeys that spanned continents, fostering cross-cultural sales growth and empowering regional sales managers, end users, sales channels, and business partners in Asia, Europe, and Latin America through comprehensive education, impactful training, and unwavering support. Show less

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  PSG, a Dover company

  Nov 2001 - Jul 2003

  GLOBAL SALES PRODUCT MANAGER

  Leading the transformation of our global sales and marketing approach, I breathed new life into our product portfolio strategy, resulting in maximized long-term profitability and the exceptional achievement of short-term sales budget goals.• Orchestrated and elevated the Hygienic Pump line (SANIFLO), masterminding a US$X million sales budget with unparalleled profitability and growth. Engineered the evaluation and advancement of existing distribution channels, supercharging multiple sales avenues on a global scale.• Catalyzed the evolution and expansion of a pivotal product line, collaborating seamlessly with application support and in-house engineering to tailor solutions to exact market demands. Spearheaded meticulous product line enhancements and executed cost-effective manufacturing solutions, establishing region-specific pricing strategies.• Cultivated a knowledge powerhouse by training a comprehensive network of global distribution channel professionals, encompassing 81 international and 144 domestic distributors. Empowered them with deep insights into our pump product line portfolio, adept application understanding, and adept sales management tactics.• Embarked on strategic journeys to key accounts spanning diverse domestic and international markets. Weaving tailored solutions, I swiftly transformed these applications into global success stories, driving exponential product line growth and revenue acceleration.• Embraced an unwavering commitment to global engagement, traversing Asia, Europe, Latin America, and the United States. These extensive journeys forged vital international connections and crystallized lucrative business ventures.My tenure was marked by a dynamic reinvention of sales strategies, fostering unassailable growth, and fortifying our global market presence. I remain resolute in my mission to drive innovative solutions and exceptional revenue results, both on a local and global scale. Show less

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  HRS Heat Exchangers

  Aug 2003 - Nov 2021

  As the General Manager for Latin America at HRS International Ltd. / HRS Heat Exchangers, I embarked on an instrumental journey to spearhead revenue growth and market expansion across the region. My mission was to strategically execute business strategies that delivered innovative products and systems, reinforcing HRS as a leading industry player.- Established HRS's strategic presence in Latin America by opening an impactful start-up office in Mexico City, enhancing accessibility to key markets and fueling growth.- Diligently addressed intricate processing and technological needs, offering tailor-made solutions that catered to the unique requirements of Latin American end users.- Drove the development and implementation of the HRS office in Mexico City, strategically positioning the company for market dominance within the Latin American region.- My role as Sales Manager for Latin America at HRS International Ltd. exemplifies my dedication to pioneering successful business growth, fostering strategic collaborations, and achieving unmatched success within the Latin American market. Show less As the Sales Manager leading North American operations for HRS Heat Exchangers, I played a pivotal role in driving revenue growth and market expansion through strategic sales and business development initiatives. My primary focus was on delivering exceptional products and systems solutions, fostering revenue growth, and elevating our market presence in diverse industries.Key Responsibilities and Achievements:- Orchestrated successful negotiations and secured sales of specialized engineered products and systems, ranging from US$50,000 to $3 million in value, across food, beverage, dairy, pharmaceutical, cosmetic, environmental, and biogas sectors.- Fostered robust relationships with end users, agents, distributors, and other sales channels, directly contributing to enhanced project success and revenue generation.- Expertly addressed complex processing and technology needs for North American end users, aligning solutions with their unique requirements.- Pioneered and executed strategic growth plans for sales channels in the food, environmental, and biogas industries, amplifying market penetration and revenue streams.- Led financial accountability, overseeing profit and loss, cost control, and profitability aspects, while consistently exceeding sales budget expectations.- Established HRS offices in Phoenix and Atlanta, strategically positioning us to manage key accounts and sales channels with optimal efficiency.Successfully negotiated and managed a strategic manufacturing and sales alliance with Alfa Laval Inc., resulting in substantial guaranteed annual sales budget.- Championed the end-to-end implementation of manufacturing operations in collaboration with Alfa Laval Inc., including technology transfer, cost optimization, quality control, and effective product launching strategies.My tenure as Sales Manager at HRS International Ltd. was marked by transformative business growth, strategic collaborations, and a dedication to exceeding revenue targets. Show less

  • Sales Manager / Business Developer Leader Latin America

    Sept 2019 - Nov 2021

  • Sales Manager / Business Developer Leader North America

    Aug 2003 - Aug 2019
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  LILIA USA

  Dec 2021 - Dec 2023

  Sales Manager

  Driving the successful market entry and rapid growth of premium skincare and CBD product lines. Aiming for excellence in a PREMIUM LINE OF SKINCARE, PAIN RELIEF solutions, enriching oils, and empowering Do-it-yourself products. Visit www.liliacbd.com to explore our offerings.Key Accomplishments:* Strategically conceived and launched more than 20 high-performance skincare and pain relief solutions, meeting diverse customer needs.* Orchestrated targeted sales campaigns resulting in high revenue growth within the first year, surpassing market expectations.* Spearheaded the expansion of the customer base, forging valuable partnerships and nurturing key accounts, which contributed to a sustained upward sales trajectory.* Introduced dynamic sales strategies that propelled the company into competitive markets, enabling us to secure a strong market presence.* Collaborated cross-functionally to streamline product development processes, optimizing efficiency and accelerating time-to-market for new offerings.* Mentored and led a sales-focused team, fostering a culture of high performance, goal attainment, and customer-centricity.In this role, I've channeled my strategic sales acumen, industry insights, and leadership prowess to establish LILIA USA as a driving force within the skincare and CBD market. I am committed to delivering transformative sales results and exceeding revenue objectives, while consistently enhancing customer satisfaction. Show less

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  Hydro-Thermal Corporation

  Jan 2024 - now

  Global Key Account Manager & Mexico Manager