Mina Y.Gobran

Experience

• 

  American Chamber of Commerce in Egypt

  Mar 2012 - Jul 2013

  Account Executive

  • Respond to inquiries from students and potential Participants using all available resources to market the CDC programs and courses.• Implements internal/external promotions including phone calls, marketing surveysand mailings.• Utilizes evaluation tools for courses, instructors and programs.• Provides administrative and logistical support for courses and programs including payments, printed materials, textbooks and catering orders.• Monitor enrollments to ensure maximum numbers and achieve sales targets.• Report course cancellations to ensure smooth operation of courses and programs.• Establishes and maintains files for courses and office supplies.• Coordinating with the faculty for scheduling class rooms and preparing learning equipment. Show less

• 

  Univest Group

  Sept 2013 - Aug 2015

  Brand Manager

  • Ensuring the long term profitability.• Creating and developing new ideas that could be an added value to the Brands.• Setting & Regular follow up a yearly & monthly target per brand for each of his subordinates (sales reps).• Solving market problems taking into consideration the benefits for both Parties (Univest Group & our Clients).• Increasing the brand awareness and customers’ loyalty by implementing valuable offers through Trade & Consumer promotions.• Developing marketing plan & ordering from our principals.• Guarantee with the sales reps to ensure that there is no shortage in goods in the different stores.• Follow up with sales reps the collection of bills in time. As well as establishing & follow up contracts with whole sellers & distributors.• Following up all the financial aspects concerning the brand such as costing, invoices and ensuring the long-term profitability of the brand.• Preparing the P&L for the whole brand.• Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.• Manages day-to-day progress of product marketing planning and execution.• Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans for each assigned title.• Produces competitive analysis materials comparing product with its key competitors.• Develops monthly and quarterly reports for management.• Manage budgets and financial related to marketing campaigns. Show less

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  Landmark Group

  Aug 2015 - Oct 2016

  Retail Buyer ( Cosmetics & Perfumes )

  Role & Responsibilities 1. Buying Budget and Planning • Determine buying requirements and formulate buying plan and budget for the assigned department/category • Pursue cost reduction measures through centralized bulk buying and/ or selecting appropriate vendor mix, scanning the environment for benchmarks and constantly improving the purchase process • Department Buying Budget & inflow patterns should be met month wise - territory wise as per the budget schedule 2.Vendor Management • Build and maintain relationships with vendors and suppliers and negotiate the best deals with them for procuring merchandise • Identify, evaluate and select appropriate vendor mix to achieve business objectives 3.Order Management • Place orders based on the buying plan and ensure merchandise is delivered as per the plan based on the agreed service level agreement • Implement financial and credit services agreement with the vendor that maximize profit and positively contribute to cash flow 4.Vendor and Product Research • Keep abreast of the latest trends in buying and discuss the same with the department/category Manager from time to time to assess realignment of existing processes • Gather information from Industry trade groups or through trade shows/market visits. 5.Inventory Management • Review and analyze stock / sales reports on daily basis and understand the top sellers in each department / category / group. • To monitor inventory and ensuring sufficient stock holdings for each product / category / group / department. • Review all GRNs after 45 days and taking a decision of reorder / review date. • To monitor the stock at Central Warehouse at Jebel Ali if any. • Effectively deal with fast / slow moving items / ranges and end of ranges and take corrective action on timely basis. 6.Merchandising Standards • To constantly monitor the stores and to ensure that the planogram given is implemented strictly. Show less

• 

  Cosmo Trade - Cosmetics

  Oct 2016 - Jan 2017

  Retail Operation Manager

  Role & Responsibilities People 1 To effectively recruit, induct, lead, manage, train and develop Retail shop managers and Casual staff to agreed procedures and standards. 2 To ensure the effective management of all retail staff and ushers and to ensure adequate staffing levels throughout the business. 3 To give support to staff so they have the opportunity to develop their skills in the role and to achieve growth in sales. 4 To ensure that all performance issues, and other issues within the shop, are addressed in an appropriate and timely manner. 5 To uphold the reputation of YOLO Cosmetics by maintaining high personal standards and projecting a warm, appreciative and welcoming attitude towards customers and staff. 6 To promote a customer care approach within the retail business, investigating complaints or issues of poor customer care, both timely and efficiently.7 To take responsibility for personal and professional development. 8 To ensure Management appraisals are completed monthly. 9 Actively promote ‘YOLO’ brand in local communities. Performance 10 To grow sales profit, and to motivate staff to achieve this same goal. 11 To develop and grow a customer focus commercial operation including new shops to maximize available assets, planning 1 to 2 years in advance. To ensure awareness and account for competition, retail sector trends and current trading opportunities. 12 As the Retail Operations Manager, to develop, implement, review and monitoring the retail operating plan and budget.13 To ensure all shops are efficiently and effectively managed, visiting them regularly, and monitoring their compliance with policy, procedure and standards. 14 To follow up and manage the warehouse operation if it is necessary.Product 15 To monitor stock in each shop, ensuring there are adequate supplies. To identify methods of stock generation in conjunction with the Shop manager , and to respond to stock concerns where relevant. Show less

• 

  BENCHMARK INVESTMENTS

  Apr 2017 - Jul 2021

  Senior Brand Manager- ZAK

  Role & Responsibilities Reports:• Work directly with the CEO to grow all the brands and its position in the Egyptian Market and internationally.• Responsible to analyze brands performance.• Doing complete sales analysis in terms of number of locations, opening orders and reorders will be required. • Implement a development plan for the brands; prioritize the areas and zones in which we should strengthen our existence and expand at. Sales:• Discuss the market needs with the sales team and arrange a promotional plan throughout the year.• Maintain a good and healthy relationship with purchasing managers at all key chains and work on expansion plan • Follow up with the sales manager regarding the monthly sales and revise the targets monthly and annually to achieve company’s targetMarketing:• Communicate with the advertising and social Media agency; discussing media plans, Bi weekly page content and page performance with the Agency.• Manage and organize promotional events, activities and activation for the brands completely based on your promotional calendars and agreements with clients.• Work with the social media agency to develop a website for the brands Operation and Development:• Work on upgrading the company’s operating systems and arranging the developing of new strategies in sales, marketing …ect. That will help enhance the company’s positioning. • Opening new key accounts that we are not available at, through arranging all details, agreements and contracts with the retailer’s management. • Responsible to discuss and agree all annual contract terms with Key retailers. • Assist on the Follow up with international suppliers for raw materials (Supply chain) with the CEO • Monitor market trends and competitor’s activities, promotions and new product launches to make sure that the company’s brands are always ahead and up to the trend.• Work with the CEO on a sales team expansion and restructuring based on the brand needs. Show less

• 

  Majid Al Futtaim

  Jun 2021 - Dec 2023

  Brand Strategy • Stay abreast of market trends and innovation to elaborate action plans and maintain Private Label brands’ strategy • Ensure the proper integration of the Private Label items within the merchandise department strategy • Prioritize development plan with the Private Label in coordination with Merchandising team and Sales Development team to maximise resources.• Source, develop, negotiate, launch Private Label products online aligned with local development plans Brand Sourcing • Ensure the stock availability for Private Label products • Coordinate and optimize development of packaging for relevant policies and procedures • Ensure the local Merchandise team are ordering the correct number of private label items for promotions and sampling Tender and Negotiation • Engage in souring the best quality products for competitive prices aligned with the organizations objectives • Manage the issuances of tenders and RFQs in coordination with the relevant functions in MAF Retail Quality Control • Oversee the development process of Private Label products ensuring the quality and safety • Ensures regular product performance review and propose action plans if necessary Coordination with Internal Stakeholders • Coordinate with local Merchandise teams the Private Label development plans • Support local Merchandise teams with their category strategy definitions Policies and Procedures • Oversee the development and implementation of relevant policies and procedures • Develop and implement a procedure for record keeping to support the organizations goals Human Capital Responsibilities • Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback to senior management • Develop and implement on the job-training for the team • Provide inputs for the development of annual manpower plan Show less

  • Head of Private Label

    Jan 2022 - Dec 2023

  • Brand Manager

    Jun 2021 - Dec 2021
• 

  BENCHMARK INVESTMENTS

  Dec 2023 - now

  Director I Private label I Product development & Marketing FMCG