So San W

Experience

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  Singapore Power Ltd, SP Global Solutions

  Jun 2006 - Jul 2010

  Strategic Relations Assistant Manager

  • Recipient of the Singapore Power Undergraduate Scholarship in 2002• Started as Management Associate with postings to different Units within SP Group, including SP PowerGrid, SP Global Solutions and SP Services • Actively promoted SP Group’s electricity & gas consultancy services to overseas utility players • Lead project officer for exhibition at World Cities Summit 2008

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  Enterprise Singapore

  Aug 2010 - Sept 2017

  • Account-managed leading SG companies in the transport & logistics and trading sectors to actively facilitate their overseas expansion plans through business strategy and market development work.Led industry projects including: - Qingdao Aerotropolis project comprising SG coys from ST Engineering, Changi Airport Group, SIA and other logistics firms - Developing Singapore as a Perishable Food Hub. Awarded the MTI Borderless (Silver) Award - Gateway O2O for Travel Retail As interim- Overseas Centre Director straddling across Beijing, Qingdao and Singapore, I• facilitated Sg companies' projects in North China, including infrastructure, technology, logistics, professional services, tourism, and lifestyle sectors.• Championed cross-functional projects: Qingdao Aerotropolis, Jinan Smart City, Qingdao Metro.• Promoted Singapore as the leading global trading hub for commodities • Account-managed 20 leading Singapore lifestyle companies for capability development • Led business missions to Europe/ Milan to source for leads and study latest design trends• Spearheaded the Furniture Design Week “SingaPlural” with Singapore Furniture Industries Council • Formulated the Furniture Industry Development Plan (2011 to 2015) to benefit > 200 firms

  • Senior Manager, Transport and Logistics

    Apr 2015 - Sept 2017

  • China Group

    May 2012 - Apr 2015

  • Key Account Manager, Lifestyle Division

    Aug 2010 - Apr 2012
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  Futuristic Store Fixtures Pte Ltd

  Jan 2017 - Jan 2018

  Head of Business Development

  Futuristics Store Fixtures is a home-grown SG leading store fixtures specialist serving top tier retail brands around the World. As the Head of BD, I championed the overall sales and BD plan for top tier Luxury Retail and F&B space in Asia and US:• Developed strong network of global leading brands in Luxury Retail, F&B and Hospitality, including Apple, Starbucks, L'Occitane and Pandora. • Championed strategic initiatives and partnerships across with Govt and regional players. • Led the team in overseas trade shows and positioned the company as a premium Store Fixture Specialist in APAC. • Managed a regional team of 5 across Singapore and China Show less

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  CrimsonLogic Pte Ltd

  Apr 2021 - Feb 2023

  Promoted CrimsonLogic and GeTS Asia's total trade solutions and supply chain digitalisation platform to APAC markets. Sales Leader for North Asia (Japan, Korea, China) and Southeast Asia (Vietnam, Malaysia, Singapore).Spearhead global enterprise sales and BD initiatives for logistics and trade industries:• Drive regional sales for CALISTA platform, a global digital supply chain orchestration platform that offers four pillars of services: i) Logistics, ii) Compliance, iii) Finance, and iv) Data intelligence & Blockchain, to facilitate global trade flows. • Lead business engagement with foreign govt agencies & leading industry players in logistics, supply chain, Maritime, Customs, ePorts, eCommerce platforms as well as data intelligence companies.• Speak at overseas forums and events in Chinese, participate actively in tradeshows & ministerial missions• Work closely with cross functional teams from Product, Engineering, Fintech and Marketing to create exciting opportunities and deliver creative solutions for clients. • Maintain strong strategic alliance with industry partners such as ESG, IMDA & trade associations Show less

  • Regional Sales Director, APAC, Tech SaaS

    Aug 2018 - Feb 2023

  • Sales Director, GeTS Asia, Northeast Asia (NEA)

    Apr 2021 - Aug 2022
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  Planet

  Feb 2023 - Aug 2024

  Sales Director, APAC. Country Manager for Malaysia, Thailand, Vietnam, Korea and Taiwan.

  Planet is the leading provider of global, daily satellite imagery and insights, making global change visible, accessible, and actionable. Decision makers in business and governments use Planet's data and analytics to develop new technologies, drive revenue, power research, and make decisions to solve our world's toughest challenges. In this role, I drive sales and BD activities in APAC region named markets (MY, TH, VN, KR and TW).• As Industry Account Executive, I pursued Tier 1 accounts from Civil Govt, Defence & Intelligence as well as Commercial accounts. Industry Verticals include: Agriculture and forestry, Maritime, Logistics and Supply chain, Sustainability and Decarbonisation, as well as Infrastructure. • Consistently meet and exceed sales targets. Led cross-functional teams to drive workshops and outreach events in each market. • Achieved significant break-though in more difficult emerging markets of TH and VN.• Awarded Rookie of the year by Planet for FY 2024 performance. Show less

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  Sembcorp Industries Ltd

  Oct 2024 - now

  Assistant Vice President, CEO's Office, Sembwaste

  Working on impactful sustainability projects for Singapore! Sustainability, circular economy, digital waste management, data and business intelligence for the waste industry. Recycling & Close-loop solutions for the environment. Deposit return system (DRS).Continue to protect Planet Earth from a ground up perspective.