Luciana Carro

Experience

• 

  Nestlé Brazil

  Feb 2014 - Jan 2016

  Internal Communications Intern

  - Development, together with product managers and agencies, of internal marketing actions of many Nestlé's brands such as (Nesfit, Ninho, Nescau, Nescafé Dolce Gusto, Kit Kat, Maggi, Moça, Molico, Nespresso etc) and HR- Responsible for creating the weekly content- Responsible for the releasing of the communications (blog and board)

• 

  Gympass

  Feb 2016 - Jun 2017

  Marketing Analyst

  - Responsible for the B2B2C Marketing department with focus on Acquisition- Planning and operation of promotional campaigns (Black Friday, Summer, Mother's Day etc)- Planning and follow-up of Digital Marketing campaigns (Facebook and Instagram Ads)- Support to the strategies of the Trade Marketing department (presentation, gifts and exhibition guide)- Development of CRM actions ((E-mail, SMS and Push Notifications)- Targeting of campaigns in the internal DMP- Consumer behavior analysis- Creation of reports to track sales performance and profitability of the Marketing actions- Budget control Show less

• 

  GPA

  Jul 2017 - May 2018

  Marketing Analyst

  - Development of the Marketing annual strategy- Management of advertisement agencies- Planning and operation of B2B campaigns focused on lead generation to the Sales team- Planning and operation of B2C campaigns in order to increase revenue- Planning and operation of Incentive Campaigns to Sales teams (Extra and Pão de Açúcar)- Planning and follow up of the Digital Marketing strategy - paid and organic - on Facebook, Instagram, LinkedIn, Google, SEO and app- Planning and operation of the main content strategy - magazine named "Repense"- Creation of reports to track sales and lead scoring (quality)- Relationship with other departments such as IT, Sales, Legal, Press and HR- Budget control Show less

• 

  MMNieto

  Jun 2018 - Feb 2020

  Digital & E-commerce Marketing Analyst

  - Development of Digital Marketing strategies;- Development of an e-commerce (store);- Creation and optimization of Google AdWords, Facebook Ads and Instagram Ads;- Inbound Marketing (copywriting, SEO, etc);- Coordination of teams;- Development of performance reports (leads and sales);

• 

  ITV Urbanismo

  Feb 2020 - Feb 2022

  Digital Marketing Analyst

  Development of Digital Marketing strategies and operation including:- Media Buying in order to bring traffic, conversion and lead generation campaigns through SEM (Google Ads), Social Ads (Facebook, Instagram LinkedI, YouTube etc) and Display Ads;- Inbound Marketing / Marketing Automation;- Development of BI analysis and tools;- Development of systems and integrations;- CRM;- Content Management (planning calendar and coordinating team development);- Development of websites and landing pages;- SEO;- Analytics monitoring and structuring of the tools (Google Analytics, Google Data Studio etc);- Development of performance reports for data-driven decisions;- Development of optimization strategies of the media budget;- Digital Budget control. Show less

• 

  Claro Brasil

  Mar 2022 - now

  Especialista de Marketing (Digital)