Ioana Dumitru

Experience

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  Porter Novelli Romania

  Jun 2009 - Mar 2013

  As an Account Executive at Porter Novelli Romania, I have been in charge with the development and implementation of communication campaigns and strategies for MNCs and local clients. My key responsibilities included:‣ Research, competition analysis, identifying consumer insights, generating creative ideas during brainstorming sessions;‣ Briefing the creative team and coordinating the creative materials development according to he clients’ requirements;‣ Developing communication strategy and tactics for different types of audiences, in order to meet the required target;‣ Monitoring and measuring results for each tactic;‣ Social media content development and pages management;‣ Corporate and Internal Communication;‣ CSR campaign development and implementation;‣ Event planning and implementation for different types of audiences – press, internal audience, end consumers, prospects;‣ Media relations;‣ Communication strategy development and holding pitch presentations.Example of clients: Danone Baby Nutrition (Milupa & Aptamil brands), Samsung - Trends of Tomorrow CSR project, DHL Romania, Brown Forman (Absolut, Jack Daniel's, Chambord, Herradura brands), Cosmote (rebranded into Telekom Romania), Disney Channel & Disney Junior, Pandora, L’Oréal (Lancôme Make-up range), OTP Bank. Show less I have been supporting the Senior Accounts on development and implementation of communication campaigns and strategies for MNCs and local clients including:‣ Research on the communication activity for the clients and the competition;‣ Generating creative ideas during brainstorming sessions;‣ Developing tactics and offer support for the implementation;‣ Monitoring the implementation and preparing activity reports for each tactic;‣ Texts development (newsletters, press releases, articles);‣ Support on the events planning and implementation for different types of audiences – press, internal audience, end consumers;‣ Media relations.Example of clients: OTP Bank, Disney Channel, Bosch, Danone Baby Nutrition (Milupa & Aptamil brands), UNICEF, HP GeBOC Romania, Germanos (Telecom retailer), Germanwings. Show less As a PR Intern at Porter Novelli Romania I was supporting the Account Managers and Communication Consultants on the communication strategies development for the agency’s clients, helping with events planning and implementation, texts development (newsletters, press releases, articles), research on media & communication history for potential clients, competitive reports, evaluation reports development.Example of clients: Jetix/Disney Channel, OTP Bank, Hewlett-Packard, Michelin, Germanwings, Danone Baby Nutrition/Milupa. Show less

  • Account Executive

    Jul 2011 - Mar 2013

  • Jr. Account Executive

    Sept 2010 - Jun 2011

  • PR Intern

    Jun 2009 - Aug 2010
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  Daiman Public Relations

  Apr 2013 - Oct 2014

  Communications Account Manager

  Managed communications projects from development to implementation and reporting, for clients from both private companies and public institutions. My key accountabilities included: ‣ Research, competition analysis, identifying consumer insights, generating creative ideas during brainstorming sessions based on research findings;‣ Translating marketing objectives into communication objectives;‣ Briefing the creative team and coordinating the creative materials development in line with the clients’ brand guidelines;‣ Developing tactics for different types of audiences, in order to meet the required target; ‣ Monitoring, reporting and evaluation for each tactic;‣ Social media content and pages management (Facebook, Twitter, LinkedIn, Google+, YouTube);‣ CSR campaign development and implementation;‣ Corporate and Internal Communication;‣ Event planning and implementation for different types of audiences – press, internal audience, end consumers, prospects;‣ Media relations, Reputation Building, Crisis Management;‣ New Business.Example of clients/partners: Agroli Group & Rio Bucovina (FMCG) - Brand and Corporate Communication, SEO Monitor - SEM Days 2014, BCR (private banking company, part of Erste Group), Ministry of National Education.During my job as a Communication Consultant at Daiman Public Relations, I was also involved in the Agency's own brand communication, so I developed and coordinated the first Internship program of the Agency, through a partnership with the Academy of Economic Studies in Bucharest. I coordinated 4 interns during the Internship program and the Agency was awarded by the University for the results. Show less

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  The Walt Disney Company

  Nov 2014 - Aug 2016

  Coordinated the marketing campaigns for Disney Channel and Disney Junior Romania, from strategy to execution and reporting. My responsibilities included:‣ Providing local market input to campaigns and ideas ensuring to reflect the local audience wherever possible on the channels;‣ Working together with the CEE & EMEA Marketing teams to develop the annual marketing strategy, budgeting, campaigns planning and implementation;‣ Specific project/campaigns management and execution: agencies briefing, media plans, artwork and materials development, internal approvals and review;‣ Building expertise on the DC channels, programmes and target audiences, getting to know who they are and the best media to target them (working closely with the media agency);‣ Ensuring the local marketing strategy is aligned with the overall regional business strategy;‣ Working closely with other departments (research, programming, sales, on-air marketing, digital, PR) and other lines of business (Consumer Products, Franchise etc.) in order to develop integrated and effective campaigns;‣ Assisting with the development and delivery of materials (print/digital/video) for marketing campaigns;‣ Building and maintaining strong relationships with strategic partners;‣ Coordinating campaigns and promotions with external partners or affiliate partners;‣ Budget management for campaigns and projects. Show less Managed the PR initiatives both for Romanian and Bulgarian markets, from strategy and planning to direct execution of campaigns in Romania, and through a specialized agency in Bulgaria. My key responsibilities included:‣ Development and execution of strategies tailored for the market, including brand building initiatives and programming launches;‣ Identifying opportunities and help planning campaigns and initiatives to support the growth plans for the channels and key franchises in Romania and Bulgaria;‣ Issuing and following-up on all regional key releases;‣ Finding creative story angles and proactively seeking out opportunities to deliver stand-out coverage, by adding a local twist when possible;‣ Building and maintaining a comprehensive media database;‣ Handling press enquiries and building/maintaining excellent relationships with key consumer and trade media;‣ Supervising and supporting PR agencies in how they build media relations on behalf of Disney;‣ Drafting creative consumer and corporate press releases, feature copy, messaging / Q&A and other media materials;‣ Local influencers strategy development and execution;‣ Tailor made local assets development and dissemination together with regional assets to appropriate media outlets;‣ Delivery of all relevant PR events;‣ Supporting social media communication;‣ Simple and effective evaluation systems development and delivery of campaign / project reviews to the CEE Comms. Show less

  • Marketing Coordinator, Disney Channel & Disney Junior Romania

    Jul 2015 - Aug 2016

  • PR Supervisor, Romania & Bulgaria (maternity cover)

    Nov 2014 - Jun 2015
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  Juno the bakery

  Sept 2018 - Mar 2020

  As a Front of House Manager for the most hyped and busy bakery in Copenhagen, I was in charge with the Front of House team (between 3-6 members), from recruiting and training the new members of the team, to developing the weekly schedule and allocating daily tasks.During the time working on this position at Juno the Bakery I was also:‣ Responsible with Customer Relationship Management and finding solutions in critical situations;‣ Ensuring a smooth workflow within the front of house team and improving the communication with the production team;‣ Optimizing the ordering process for the customers and proactively trying to find ways of improving the customer service;‣ Coordinating the suppliers’ deliveries for the shop. Show less

  • Front Of House Manager

    Jan 2019 - Mar 2020

  • Sales Assistant

    Sept 2018 - Dec 2018
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  Withcherryontop.com

  Apr 2020 - now

  Digital Baker & Magic Maker

  Developing and planning content, editing, SEO

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  Freelance

  Mar 2021 - Sept 2021

  Social Media Creative Wiz

  Helping clients plan and produce engaging visual content for Social Media (video & still, YouTube, Instagram & TikTok)

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  CBrain

  Sept 2021 - now

  • Project Manager

    Nov 2024 - now

  • International Delivery Manager

    Sept 2021 - Oct 2024