Caitlin Evans, Ph.D.

Experience

• 

  YMCA of Greater Grand Rapids

  May 2008 - Aug 2008

  Employment Associate (Human Resource Intern)

  I filtered and organized all incoming resumes and job requests for seven YMCA branches and a YMCA Youth Camp. I posted open positions in multiple capacities on-line and in print and performed initial phone screens for potential job candidates. I co-trained employment trainings and distributed, and organized training feedback surveys. I also assisted other employees and multiple YMCA branches with hiring, recruitment, and posting.

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  Western Michigan University

  Jan 2009 - Apr 2010

  I conducted lectures for undergraduate students on topics in Interpersonal Communication, Community Engagement and Speech. I facilitated and graded classroom activities and written reports. As a the Vice President of our graduate committee, I trained and mentored incoming graduate assistants. I also conducted research on children & media, health communication, and leadership. I co-authored a textbook on Community Engagement and participated on multiple committees and organizations affiliated with the School of Communication. I also presented research on prosocial behavior in a children's television program at the AEJMC conference in Denver, Colorado. Show less

  • Instructor, Researcher

    Aug 2008 - Apr 2010

  • Research Assistant

    Jan 2009 - Aug 2009
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  Fabri-Kal (Acquired by Pactiv Evergreen)

  Mar 2010 - Oct 2011

  Corporate Product Strategist

  In this role I maintained profiles of multiple products against the competition by tracking a minimum of seven different properties per product. I created a sales tracking spreadsheet and updated it monthly to compare current sales numbers to sales goals. I also worked closely with the marketing department on new product lines, product extensions, and Green Initiatives. I successfully launched an average of two new products annually and developed a selling plan for each product launched.

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  EchoStar Corporation

  Dec 2011 - Jul 2013

  University Relations Manager and Recruiting Coordinator

  I planned, facilitated, and managed a summer internship program for 45-60 interns that included intern events, brown bag lunches, and evaluations. I also organized company attendance at 20-25 college career fairs per year including creating and managing the University Relations Branding strategy for on-campus recruiting efforts. I conducted phone screens and on-campus interviews for new grad hires and internship candidates. I also managed the budget for all of our company's college recruiting efforts and the summer intern program. Show less

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  Colorado State University

  Aug 2013 - Oct 2017

  Instructor and Research Assistant

  I conducted multiple research projects aimed at understanding human behavior change. I worked on a project funded by the National Park Services to help alleviate human-wildlife interactions in national parks across the country.. In this collaboration project, we created a communication campaign, consulted with park staff, reviewed theory, conducted observational research, and created technical assistant reports. In another project funded by the USDA, I trained beginner farmers and ranchers in social media marketing tools and conducted impact research. I have also conducted research on front-of-package food labeling, the barriers women face when they choose to combine breastfeeding and work, among other smaller projects that entail content analysis, interview protocol, and theory extension. I have presented research at multiple conferences on social media marketing, risk communication, narrative theory and health communication.My research was focused on health communication, science communication, environmental communication, social media marketing, risk communication, and the impact of technology on human behavior. My goal is to better understand people in order to influence social change. Show less

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  LGS Innovations

  Jan 2015 - Feb 2016

  University and Social Media Specialist

  In my role with LGS Innovations, I created the company's first social recruiting plan that included utilizing social media for HR and recruiting efforts. I developed and fostered relationships with universities across the country and facilitated the college career fair seasons. I hired and tracked intern and new grad hires. I also worked closely with our marketing department to develop university relations and other recruiting materials to market events. I also assisted the marketing team on company branding strategies by creating content for social networking sites such as Twitter, Facebook, LinkedIn, Glassdoor and more. Show less

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  Analytic Partners

  Jan 2018 - Apr 2019

  Marketing Science Analyst

  Analytic Partners is a global, marketing analytics consultancy firm that provides best-in-class analytics, software solutions and strategic consulting services to improve client business performance. I conducted analytics and provided consulting services including marketing mix modeling, multi-touch attribution, sales forecasting, marketing dashboards, segmentation, loyalty analysis and optimization for fortune 500 companies.

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  ClearPath Strategies

  Apr 2019 - now

  ClearPath Strategies is a research and political polling firm conducting quantitative and qualitative research in international politics, issue advocacy, and tech. We work with vendors across the globe to set up focus groups and online surveys. I perform data analysis to provide communication and business strategy. As well as conduct interviews, focus groups, and create surveys to address client needs. I attend conferences and strategy planning sessions and am a Qualtrics survey programming expert. Show less

  • Director of Research

    Jul 2021 - now

  • Senior Research Analyst

    Feb 2021 - Jul 2021

  • Research Analyst

    Apr 2019 - Feb 2021