Grace White

Experience

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  Holly Springs School Of Dance

  Aug 2015 - Jan 2020

  Dance Instructor

  - Instructed enriching dance classes for children ages 3-9 weekly, in a variety of different dance styles including ballet, modern, and jazz.- Created an engaging lesson plan unique to each genre of dance with an age-appropriate curriculum to ensure the proper development of each students technique and skills. - Communicated clearly with parents on topics such as rehearsal dates, costumes, recital locations, and their childs' progress.

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  Alpha Delta Pi Sorority

  Oct 2019 - Oct 2021

  - Served as a member of the Executive Board that provides support to the chapter of 200+ women.- Lead the Marketing and Recruitment Team, who assumes responsibility for chapter recruiting, marketing, and public relations, in the development of the Strategic Marketing Plan.- Developed recruitment education strategy and delivered presentations, resources, and functional training to the organization’s 200+ members to empower strong brand representatives. - Collaborated with the Marketing and Recruitment team to ensure that everything produced (apparel, events, and social media content) was cohesive with the brand guidelines of the Alpha Delta Pi brand. Show less - Updated all socials with original content that promotes the ideals of Alpha Delta Pi to keep current members and alumni connected.- Utilized Google Analytics to measure, understand, and optimize engagement which grows on average 7% weekly.- Engaged with followers by responding to direct messages and comments to address any questions, comments, or concerns.- Designed original promotional graphics for use digitally, on print, and on merchandise.- Collaborated with the Marketing and Recruitment team to ensure the content is cohesive with brand guidelines and goal of attracting Potential New Members. Show less

  • Vice President of Marketing

    Oct 2020 - Oct 2021

  • Digital Marketing Specialist

    Oct 2019 - Oct 2020
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  Ralph Lauren

  Sept 2020 - May 2021

  Brand Ambassador

  - Drove sales upwards of $500 per transaction by maintaining a high level of product expertise- Provided quality customer service by styling and recommending merchandise to upwards of 50 customers a day to give them the luxury experience that is synonymous with Polo Ralph Lauren- Communicated knowledge of current promotions, policies regarding payment, and exchanges- Styled original window displays, style models, and create showcase tables based on suggestions from Polo Ralph Lauren Corporate to highlight seasonal and promotional merchandise - Anticipated obstacles to proactively take action and make recommendations to get efforts back on track. Show less

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  The Collective

  Jan 2021 - May 2022

  Head of Public Relations

  - Managed a team of 5 and served as direct report to Creative Director and Editor-in-Chief. - Used story-telling and communication skills to bring campaigns to life and track success. - Organized 20+ experiential marketing events in the community to drive brand awareness.- Served as the key point of contact with models, photographers, and external agencies.- Wrote briefs to clearly communicate deliverables and deadlines with all stakeholders.

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  Power Move Marketing

  Jan 2021 - May 2021

  Digital Marketing Associate

  - Executed social media strategies for 10 brands simultaneously on platforms such as TikTok, Instagram, Facebook, and Pinterest with a combined reach of over one million followers.- Produced engaging and educational UGC content to be utilized on brands social platforms.- Utilized Shopify to optimize user experience and increase revenue up to 50%.

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  Peninsula swim&wear

  Jun 2021 - Aug 2021

  Communications and Brand Marketing Assistant

  - Established and managed relationships with over 100 global influencers whose values and qualities aligned with the brand's mission and identity as well as those of our core demographic.- Briefed influencers on the latest collections and User-Generated Content expectations, ensuring a cohesive representation of the brand and alignment with campaign strategy.- Conducted thorough analyses of the brand’s campaign performance using KPIs such as engagement, CTR, and sales increase from channels including Instagram, Facebook, and TikTok.- Presented comprehensive reports of campaign insights and identified opportunities for growth. Show less

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  Red Bull

  Aug 2021 - Jun 2022

  Marketer

  - Built strong relationships with key accounts to better advocate for their needs and identified opportunities for vertical and horizontal growth within the region.- Supported key accounts through comprehensive brand and product education, ensuring accounts received the appropriate training and materials for their region to effectively sell products.- Owned regional brand activation strategy from pre-launch to completion including timelines, vendor coordination, caring for VIPs, and day-of setup and breakdown. - Leveraged Key Account and Key Opinion Leader relationships to support the regional sampling strategy through mutually beneficial brand events and activations to drive sales in the region.- Managed regional budgets exceeding 10,000 USD for brand activations around key moments.- Presented post-event recaps to provide insights and recommendations for future events.- Gained consumer insights and analyzed competition to develop the regional sampling strategy. Show less

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  O'Neill

  Jul 2023 - now

  Brand and Sports Marketing