Jeannette Von Brandis

Experience

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  Standard Bank

  Sept 2001 - Aug 2005

  Insight manager

  I focused mainly on the customer satisfaction research for all departments in the bank but got involved in all other research as well

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  Ipsos Markinor

  Jan 2006 - Jan 2008

  Project Manager

  Conducted reseach as a supplier. Clients included one of the major retail banks, a major producer of FMCG housohold clearners,

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  The Nielsen Company

  May 2008 - Mar 2010

  Research Manager

  Key account manager for one of South Africa’s biggest Mobile Telecoms companies. The client operates in a number of countries throughout Africa and the Middle East and I coordinate all multi country projects through our network of offices.

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  McDonald's

  Apr 2010 - Feb 2012

  Business and Consumer Insigths Analyst

  Provides Business Intelligence to all stakeholders of the company. Analyze consumer attitudes and beliefs to identify consumer issues, enabling the development of tactics and strategies. Develop pricing analyses that can be incorporated into short and long-term price strategies. Specific Research responsibilities include ongoing brand tracking, pre-testing of products, post-testing of promotions and menu research.Coordinate and are the subject expert for Satisfaction Measurement System(s). This includes managing the supplier and budget for this project. Developing and communicating sales analysis: standard reports (weekly/monthly) and in-depth analysis of trends, restaurant performance. Developing/Linking databasesReason for leaving: Opportunity to gain experience on FMCG - client side Show less

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  Foreshare

  Mar 2012 - May 2013

  Shopper and Consumer Insight Manager

  Analyze consumer attitudes and beliefs to identify consumer preferences and behaviors, enabling the development of tactics and strategies and putting together of the channel plan. Specific Research responsibilities include mostly how shoppers behave in and around the channel and how the company should interact with these shoppers.Analyze internal sales data, Nielsen data and store scan data down to store level to make recommendations on tactics and strategies to improve salesReason for leaving: Foregoods the holding company for Foreshare closed for business Show less

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  Clear Strategy Company

  Jul 2013 - Mar 2015

  Project Manager

  Being a small company we followed a very hands-on approach and I managed the entire research project, including briefings with the client, setting up the project, interviewing/moderating, processing, and presenting the results.Ran a customer satisfaction survey for Toyota in 8 different countries in Africa.Conducted qualitative and quantitative research for Sephaku Cement to develop their customer strategy and their packaging.Conducted research for Redefine property management to measure the effectiveness of their advertising campaign and how to improve the campaign.Contract period ended Show less

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  Suntory Food and Beverage (Lucuzade)

  Jul 2015 - Apr 2016

  Consumer Insights Manager

  Ran the brand health tracker in 4 countries for 2 products (Lucozade and Ribena in South Africa, Kenya, Nigeria, and Ghana.With the restructuring of the company, I negotiated the contract for conducting the BHT in 14 different countries across the AMC (Africa, Middle East, and Caribbean) region and combining the survey into one soft drink tracker. Traveled to Kenya to conduct in-depth qualitative research and provide input into the strategy and packaging designs.Investigated and identified the potential of marketing our products to the lower LSM marketWorked very closely with the marketing and brand managers of each region to provide strategic into the brand plans for the products in each region as well as for the AMC region.Part of the team that developed and tested (both qualitatively and quantitatively) the new communication strategy and advertising campaign for Lucozade. Contract period ended Show less

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  Ascendis Health

  Apr 2016 - Dec 2020

  Consumer and Category Insights Manager

  Starting in the company as a group category insight analyst meant providing market, customer, and category insights and information to all 7 divisions. This position was part of the group functionality and reported to the group marketing manager.After a restructuring of the company the group division was absorbed into the other divisions and my role moved into the Ascendis Consumer brands division reporting to the marketing manager.In this role, I provide insights and input into the strategic direction to the marketing manager, brand, and sales teams. Providing market analysis to understand trends in the category and competitor activity by processing the IRI data into understandable and easy to use, interactive Excel models and providing insightful commentary reports monthly to inform strategic direction and course correction if need be. These reports are combined with information from social listening (Meltwater) and Media spend and broadsheet coverage to provide a holistic understanding of what is driving the buying behavior in the category. I have also been tasked to measure the return on investment on all activities above and below the line, providing direction. As the consumer insights manager, I am responsible to commission all primary consumer research and help to gain the correct insights from the research and when budgets ran low was able to conduct online research in-house with consumers to provide cost-effective insights and solutions to the team Show less

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  Insight Studio

  Jan 2021 - now

  Owner Manager

  • Subcontract with Sally Williams (Since March 2021 ) - Data Analysis including: Internal sales Analysis • Extract data from various sources, clean and categorize data. • Run PowerPivot tables to ensure uniformity of all the files. • Combine the files to create one data source for analysis. • Provide sales analysis to understand trends by processing the sales data into understandable and easy to use, interactive Excel models as input for sales strategy, production and budgeting. • Demand planning and forecasting. • Extract data and reports from customer portals. External sales Analysis • Extract market data for supplier portal. • Provide market analysis to understand trends in the category and competitor activity by processing the market data into understandable and easy to use, interactive Excel models. • Monthly updated presentations to management on movement and insights in Market. • Work closely with Marketing on product development, campaign assessment and strategy.• Providing affordable online research options on an outsourced basis.• Providing sub-contracting work to Research agencies. Show less