Coreen Yeo

Experience

• 

  Brand Yorkshire

  Feb 2014 - Feb 2017

  Sales & Marketing Executive

  Source for new clients and service for existing clients.To conduct interview and managing the workers or candidates during their employment with the company.

• 

  Adnormal Pte Ltd

  Mar 2017 - Jul 2017

  Marketing Executive

  Strategizing & executing of Geláre Singapore’s marketing plans to achieve revenue & profit targets, including planning of the Geláre Singapore’s marketing calendar & budget- Assisting in growth & expansion of the franchise business, including franchisee recruitment & selection, franchisee support in the Singapore market- Managing in media planning, market research, sourcing & securing partnership / sponsorship opportunities- Conducting market research for new launch products- Developing & executing promotional campaigns & monitor and evaluate marketing activities effect on sales trends- Planning & executing digital marketing campaigns on Geláre social media platforms that are in line with the brand equity & character. Show less

• 

  EH Property Management Pte Ltd / BS Capital Group

  Aug 2017 - Dec 2017

  Advertising and Promotions Executive

  -To liaise with tenants and vendors to plan, organize and coordinate promotional activities and events-To market and manage advertising and ancillary space (including kiosk and pushcarts) in POMO- To formulate and implement marketing strategies to raise visibility of POMO- To assist in administrative and operational duties in the centre management office- Any other ad-hoc duties

• 

  Carros Project Management Pte Ltd / BS Capital Group

  Dec 2017 - Feb 2019

  Advertising and Promotions Executive

  - Maintaining CARROS Website and social platforms.- Plan advertising and promotional campaigns and designing any artwork for campaigns.- Reflect the review on upcoming plans and activities- Assist in A&P budgeting including which media to advertise in, such as radio, television, print, online media.- Negotiate advertising contracts- Other Ad-hoc duties.

• 

  Knight Frank Singapore

  Jul 2019 - Nov 2020

  Advertising & Promotions Executive

  - Plan, prepare and execute promotional campaigns to increase shoppers' profile for a shopping mall/complex - Handles the marketing and management of advertising and atrium space including matters relating to the lease of common area space and Temporary Occupation Licenses (TOLs) - Manage above-the-line, below-the-line publicity materials and social media platforms - Control and maximize the A&P budget to ensure that expenses are kept within the approved limit- Take records of meeting and prepare minutes of Tenant Mix/Advertisement and Promotion Committee - Oversee and approve renovation application, carry out inspection during renovation, to arrange for a joint inspection prior to completion of renovation for refund of security deposit Show less

• 

  People's Association

  Nov 2020 - Sept 2021

  Project Officer

  - Social Media Management of @PACourses & @KDandFriends, ensuring accuracy of content and captions- Handles monthly Electronic Direct Mailers (EDM) of PAssion Card- Sourcing of vendors of collaboration for School Holiday Series (SHS) Courses and ensuring courses run smoothly- Working closely with different initiatives for Social Media Content- Liaising with Media and PR Agencies to ensure content and PA Courses and initiatives are properly reached

• 

  Gain City

  Sept 2021 - now

  1. Marketing Campaign Management:- Assist in the planning, development, and execution of marketing campaigns across various channels, including digital, print, social media, and events.- Collaborate with the creative team to create compelling content and visuals that drive engagement and interest in Gain City's offerings.- Monitor and analyze campaign performance metrics to evaluate effectiveness and identify areas for improvement.2.Digital Marketing:- Support the digital marketing strategy, including website management, email marketing, SEO, SEM, and social media initiatives.- Coordinate online advertising efforts to enhance brand visibility and drive online traffic and conversions.- Stay updated with digital marketing trends and implement innovative approaches to boost online presence.3. Market Research and Analysis:- Conduct market research to identify consumer trends, preferences, and competitor activities.- Analyze customer insights and feedback to refine marketing strategies and tailor messaging to specific target segments.- Utilize data-driven insights to make informed decisions and optimize marketing efforts.4. Promotional Activities:- Assist in organizing promotional events, product launches, and sales campaigns to generate customer interest and boost sales.- Collaborate with suppliers and business partners to co-create joint marketing activities and maximize brand exposure.5. Brand Management:- Support the Marketing Manager in maintaining and enhancing the Gain City brand image and positioning in the market.- Ensure brand consistency across all marketing materials and communications.6. Budget Management:- Help in managing the marketing budget, tracking expenses, and ensuring cost-effective utilization of resources. Show less

  • Assistant Marketing Manager

    Jul 2023 - now

  • Senior Marketing Executive

    Sept 2021 - Jun 2023