Amanda Sones (Perralte)

Experience

• 

  TELUS

  Jan 2000 - Dec 2019

  TELUS Business | 2017-2020• Spearheaded end-to-end planning and execution of high-impact events, conferences, and participant engagement.• Led the development and execution of channel marketing strategy. Resulting in lead generation, sales pipeline, and revenue growth• Managed account base marketing strategies and engagement programs while Identifying growth and retention opportunities • Evaluated program performance, conducted post-campaign evaluations, analyzed results, provided optimization recommendations• Partnered with learning consultants, sales leaders, partners, and vendors to develop frontline and end-user training programs• Provided coaching, professional development, goal setting, and support for team members while enabling a customer-first cultureSelected Accomplishments• Contributed to a threefold YoY revenue increase, surpassing the target by 35%, accompanied by a parallel boost in MQLs and successful conversion to sales pipelines.• Designed and managed a multi-dimensional sales and marketing financial model, identifying advertising and promotional spend, lead qualification, cost-saving, profit, loss, and sales forecasting, yielding a cost savings of 10%. • Increased Inbound Traffic to the online DX assessment tool by 32%. Initiated a 10% rise in LinkedIn and Blog post, Views and Shares • Developed scalable frontline development and training program, achieving a frontline satisfaction rate of 88% Show less • Spearheaded the identification of ineffective work processes, sales productivity improvements, and change management initiative• Translated CRM data into actionable insights to support the delivery of key programs execution plans and scorecard performance• Perform deep-dive analysis into various components of operating and capital expenses to identify savings and areas of opportunity• Advised on analysis policies, processes, and best practices to promote a comprehensive and consistent business analysis practice• Provided support, coaching, professional development, and goal setting for team members while fostering an inclusive cultureSelected Accomplishments • Designed a multi-dimensional reporting model resulting in productivity increases of 120% from 2015-2017. Recovered 13% (8.3 FTE) of efficiency that was redirected to presales increasing L2R by 5%• Implemented operational efficiencies resulting in $1.6M OPEX savings while ensuring primary focus was on Customer First strategy• Implemented national P&C strategies yielding a 10% YoY increase in employee engagement drivers-15% increase for work process Show less • Provided the knowledge, resources and tools required to deliver exceptional quality service and full administrative support • Identified and implemented process improvement initiatives which contribute to organizational efficiency and profitable growth Selected Accomplishments • Managed Corporate Records Retention policy, guidelines, and schedule and maintained departmental compliance score of 98%• Implemented corporate efficiency programs which delivered 35% in-year cost savings Show less • Managed client concerns while proactively communicating all service delivery, service assurance, and escalations issues• Developed, implemented, and communicated product training strategy and curriculum for B2B Corporate clients and end-usersSelected Accomplishments • Designed multi-dimensional high touch client support model for B2B clients, reduced Churn by a 25%, and increased L2R by 15% • Developed, implemented, and communicated scalable product training strategy and curriculum for B2B clients-satisfaction rate 80% Show less • Acquire market share and maximize sales opportunities within the retail environment• Provided first line of support for 80 corporate stores both prior to and after the implementation of the Retail Management and Information systems. Responsible for documenting and communicating all new processes and proceduresSelected Accomplishments• Exceeded yearly assigned sales target, yielding a YoY growth increase of 25% while identifying areas of opportunity• Supported the implementation of the Retail Management information resulting in a 90% percent satisfaction rate Show less

  • Sr Marketing Manager

    Jan 2017 - Dec 2019

  • Business Analyst II

    Aug 2011 - Jan 2017

  • Administrative Assistant

    Oct 2006 - Aug 2011

  • Client Relationship Specialist

    Oct 2003 - Oct 2006

  • Sales Associate & Project Assistant

    Jan 2000 - Oct 2003
• 

  Cisco

  Mar 2021 - Dec 2021

  Partner Marketing and Operations Manager, Service Providers Canada

  • Developed intergraded Partner go-to marketing campaigns while driving demand and creating revenue opportunities for Cisco • Managed Partner utilization of annual marketing investments and spending. Aligning activity mix to business goals and outcomes• Designed and owned success metrics strategy while implementing data-driven insights that support revenue and investment goals• Established effective relationships with Partners and internal stakeholders. Ability to influence strategy, build consensus and buy-in• Provided coaching, development, and goal setting during onboarding of new team members and managing through ambiguitySelected Accomplishments• Made significant investments in Partners marketing initiatives over a 9 month period, approximately 2x YoY investment increase• Established Americas Partner Marketing Planning framework. Translated strategy into operation plans, increased efficiencies +25%• Spearheaded scalable Partner development & sales enablement program, achieving a frontline satisfaction rate of 82%• Developed and implemented a Partner Hybrid Workplace and SASE campaign, increasing demand and yielding +35% MQL in 30 days• Reduced time spent on Partner MOU and marketing milestones by 50%, contributing to a +43% YoY Partner incremental growth Show less

• 

  Bell

  Jan 2022 - now

  • Orchestrated the full lifecycle of a growth marketing strategy, meticulously developing, optimizing, and disseminating a comprehensive campaign framework. Strategically incorporated reputation building, demand generation, sales enablement, and advocacy tactics, crafting a cohesive narrative across diverse solutions categories• Developed strategic marketing and communications strategies for both internal and external stakeholders, overseeing social media content creation, scheduling, and providing coaching to enhance brand presence on various channels. Collaborated with cross-functional teams and agencies to translate insights into actionable strategies• Designed and success metrics strategy and implemented data-driven insights that support revenue and investment growth (ROI). Worked in tandem with various cross-functional teams to align marketing strategies with overarching company-wide initiatives, Identify potential risks and challenges and develop contingency plans to mitigate them. • Revamped and optimized the operational framework of the Marketing department, emphasizing scalability and end-to-end streamlining from strategy development to execution. Led efforts to enhance the operational efficiency of cross-functional teams and their task prioritization• Developed and nurtured a high-achieving marketing team, cultivating a culture of collaboration and a focus on delivering results. Offered coaching, facilitated professional development, set clear goals, and instilled a customer-centric ethos among team members Show less • Developed and executed the enterprise IoT marketing communication and campaign strategy- driving demand and revenue growth• Designed and success metrics strategy and implemented data-driven insights that support revenue and investment growth (ROI) • Managed a multi-dimensional sales, partner and marketing financial model and the execution of regional activities (content, digital) • Provided coaching, professional development, and goal setting, team members while enabling a customer-first cultureSelected Accomplishments• Developed and executed an integrated IoT campaign, increasing program awareness and funnel growth by 15% (RaCB)• Led a content strategy and messaging overhaul, yielding a 20% improvement in website traffic and social media interactions • Translated strategy into operation plans, increased marketing program operations and drove efficiencies +25%• Managed financial model, identifying advertising and promotional spend yielding a 10% cost savings Show less

  • Team Lead, Product Marketing (IoT, PMN, MEC, 5G, Public Safety & Advance Wireless)

    Jan 2022 - now

  • Senior Manager, Marketing Communications IoT

    Jan 2022 - Oct 2022