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Marcelo Campos De Oliveira Gonçalves

Marcelo Campos De Oliveira Gonçalves

Followers of Marcelo Campos De Oliveira Gonçalves947 followers
location of Marcelo Campos De Oliveira GonçalvesPoços de Caldas, Minas Gerais, Brazil

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  • Timeline

  • About me

    Empresário

  • Education

    • University of Cambridge

      2013 - 2013
      Specialization in Management Program Innovation and Entrepreneurship

    • Fundação Dom Cabral

      2012 - 2013
      Specialist Business Administration and Management, General

    • UNICAMP - Universidade Estadual de Campinas

      2004 - 2006
      Master's degree Pesquisa Operacional de Sistemas Não Lineares

    • PUC-MG

      2000 - 2004
      Bachelor's degree Electrical, Electronic and Communications Engineering Technology/Technician

      Activities and Societies: Participação na Empresa Júnior da Engenharia Elétrica.

  • Experience

    • Unibanco

      Aug 2005 - Oct 2007

      • Career started as a Statistical Modeling trainee.• Implementation of a business platform between the Serasa Experian and the bank.• Experience in credit card department by modeling credit risk in the following credit cycles: application and maintenance.• Responsible for investigate and collect credit losses caused by fraud.

      • Statistical Modeling Analyst

        Mar 2006 - Oct 2007

      • Trainee

        Aug 2005 - Mar 2006

    • Banco Real

      Oct 2007 - Jun 2009
      Modeling Analyst

      • Development of credit risk models of SME and Real Estate departments. • Credit risk modeling with information of a specific Brazilian Central Bank database called SCR.• Credit risk modeling of personal loan with collateral – Santander Mexico.

    • Uninove

      Mar 2009 - Sept 2011
      Coordinator

      • KPIs development for educational system.• Qualitative and quantitative analyses of developed KPIs.• Specification of management tools.• Teaching in math science area.

    • Boa Vista SCPC

      Jul 2011 - Jan 2019

      - Elaboração e gerenciamento de políticas de cobrança- Manutenção de estratégias champion/challenger- Responsável por elaborar e definir estratégias baseadas em Analytics, P&L e ROI- Atendimento consultivo de clientes de grande porte dos setores financeiro e varejista - Desenvolvimento de produtos relacionados à área de Marketing.- Aplicação de Big Data para aumento de vendas em diversos setores: Seguros, Varejo, Bancos e Financeiras.- Gerenciamento de novos contratos e fornecedores.- Venda consultiva de produtos analíticos. • Strategic project management consultancy.• Development of credit and collection policies;• Development of statistical models to CRM and Credit Financing departments.• Construction of strategies based on P&L.• Projects approved by ROI studies.• Marketing of analytical products (4 Ps of Marketing).• Process mapping and improvement.• Restructuring of credit and collection departments. Desenvolvimento de produtos de análise de risco de crédito (Score e Plataformas de Decisão).Marketing de produtos.Consultoria estratégica para clientes externos.

      • Gerente de Produtos - Cobrança Digital

        Mar 2016 - Jan 2019

      • Product Manager

        Sept 2014 - Mar 2016

      • Consultant

        Aug 2013 - Sept 2014

      • Product Specialist

        Jul 2011 - Aug 2013

    • Gonçalves Cervejaria Artesanal

      Nov 2016 - now
      Sócio e fundador

    • COMTUR - Conselho Municipal de Turismo de Poços de Caldas

      Feb 2021 - Jul 2024
      Conselheiro

    • Associação das Cervejarias de Poços de Caldas e Região

      Mar 2021 - now
      Presidente

  • Licenses & Certifications

    • Advanced English

      Kaplan International College - Cambridge, UK
      Sept 2013