Debbie Diersch

Experience

• 

  US Army

  Jan 1975 - Jan 1978

  Specialist 4

  Field General Cryptographics Communications Specialist attached to the 24th Signal Battalion. Responsible for the maintenance and repair of cyrptographic communications gear.

• 

  Bell Northern Research

  Jan 1978 - Jan 1988

  Member Scientific Staff

  - Field Support - managed a staff tasked to provide emergency technical support to troubleshoot and resolve PBX issues.- Applications Programmer - Designed and programmed switching applications for the enterprise business switching systems.

• 

  Nortel Networks

  Jan 1988 - Jan 1995

  Sr Marketing Manager

  - Sr Manager MultiMedia Applications Marketing - managed a team of marketing professionals responsible for defining and implementing strategic market direction for IVR product portolio. - Sr Manager CATeam - Built and managed a team of engineers responsible for designing and developing state of the art solutions to meet customer's needs. - Product Manager - managed product management staff responsible for the Meridian 1 PBX software including defining product requirements, program management, channel support, and sales and marketing support. Show less

• 

  WilTel Communications

  Jan 1995 - Jan 1997

  Director Call Center Applications

  Managed a multi-disciplinary professional services organization responsible for implementing call center solutions across five sales regions in US and Canada. The team provided pre-sales technical consulting, project management, design, development, testing, and implementation of complex ACD, IVR, CTI, and SI projects.

• 

  Chrysalis Software is NOW Waterfield Technologies

  Oct 1997 - Mar 2015

  Implement the strategic goals and objectives of Chrysalis Software, Inc. This includes setting direction and providing leadership toward achieving the company's philosophy, mission, strategy, and financial goals. Build core business and revenues to ensure a successful acquisition of the company in 2014.Following the successful sale of the company to Waterfield Technologies, I was responsible for overall operations during the integration of Chrysalis Software with Waterfield Technologies to ensure a comprehensive and smooth transition of systems and employees under new management. Show less COO - Emphasis on growing the company organically while managing sustainable business practices. Key responsibilities included growing revenues, developing new channels to market, new business development, expanding into emerging markets, customer care, and developing new strategic products.- VP Sales & Operations - Provided sales and overall operations oversight of professional services practice and new products focusing on Contact Centers. Managed a range of functions including sales and marketing, new business development, vendor relations, channel partners relations, customer relationship management, and recruiting. Show less

  • President and CEO

    Jan 2008 - Mar 2015

  • Chief Operating Officer

    Oct 1997 - Dec 2007
• 

  Monterey Bay Birding Festival Association, Inc.

  Apr 2015 - Sept 2019

  Festival Director, Marketing and Advertising Coordinator

  The Monterey Bay Birding Festival Association hosts the premier birding festival of the Central Coast of California. As Festival Director for the 2015 festival, I managed all aspects of the festival including field trips, workshops, speakers, website, registration, and marketing and social media. As Festival Director for the 2016 festival, I managed a team of coordinators who handled the events, registration, website, reception, and marketplace. I personally managed sponsorhips, marketing and advertising, social media, enewsletter, and PR. I continue to be responsible for marketing and advertising for the 2017 and 2018 festivals. This is an unpaid, volunteer labor of love for the birds and community. Show less

• 

  Watsonville Wetlands Watch

  Mar 2016 - Nov 2021

  Development and Marketing Director

  Watsonville Wetlands Watch is an environmental non-profit organization with a mission to protect, restore, and foster appreciation for the wetlands of the Pajaro Valley. As Development and Marketing Director, I am responsible for the creation and implementation of programs to raise unrestricted funds including appeals, events, legacy giving, and major donor cultivation. Marketing activities are primarily geared toward building brand awareness and increasing the donor base and retention via a digital newsletter, social media, press releases and other forms of outreach.Specific job responsibilities include:• Create the strategy and implement fund development programs including appeals and planned giving programs• Design and create fund raising material and annual reports using Adobe Creative Cloud applications including Illustrator, InDesign, and Photoshop• Donor database management and analysis using DonorPerfect• Enewsletter, appeal solicitation, and special events announcements using Constant Contact and MailChimp• Social media engagement using Facebook, Twitter, Instagram, and LinkedIn• Major donor events, speaker series, and community tours management• Create and deliver presentations using PowerPoint• Develop website content and maintain updates on WordPress and Joomla• Write and publish press releases Show less

• 

  Randstad Digital Americas

  Dec 2018 - now

  Project Management and Coordination

  Provide Project Management and Coordination for AT&T clients