Noopur Mhapankar

Experience

• 

  QuickMobile

  Aug 2010 - Feb 2018

  - Designed, implemented and managed budgets for various marketing programs for the North American and European markets– tradeshows, weekly email campaigns, multi-touch email nurture programs, including the template designs, calls-to-action, workflows and copy.- Segmented database based on email engagement and website interactions, industry, personas, roles etc. Monitored and maintained data quality within the lead database to minimize data decay.- Launched customer feedback management program via Marketo - NPS surveys including form and landing page design, flows and email notifications, integrating into Salesforce.- Created and maintained metrics dashboards to report on business impact along with analysis and recommendations on areas of optimization.- Established and maintained scalable processes that ensure best practices in campaign and lead management e.g. lead scoring, A/B testing, account based marketing.- Served as admin contact for all marketing operation issues and trouble shooting. - Provided onsite client support for fortune 500 client events in various cities - New York, Vancouver, Denver, Dallas, San Francisco Show less - Created and launched email campaigns and managed database, handled lead import into CRM, pre and post show email campaigns and houselist email-blasts.- Managed event logistics in a project management role - for online and offline events like webinars, tradeshows along with creating time sheets, marketing briefs, printing, shipping, managing the event calendar etc.- Supported top of the funnel team activities to grow audience size, managed social channels and wrote blogs.- Maintained weekly, monthly and annual dashboards in Salesforce displaying the team's progress, along with expense tracking and budgeting.- Acted as administrator for Marketo.- Provided onsite client support for fortune 500 clients events in various cities - San Francisco, Whistler, New Delhi, Orlando, Vancouver. Show less - Acted as central point of contact for sales, marketing, finance and delivery.- Processed customer contracts and sales orders, generated PO's- Maintained and updated sales information systems, salesforce, booking reports, event calendar and executing contract details such as in-kind items.- Created and documented sales administration workflow process and policy.- Undertook travel administration and created company travel policy.- Provided administrative support for lead generating events. Show less

  • Onsite Client Services Consultant

    Jul 2017 - Feb 2018

  • Marketing Programs & Operations Specialist

    Jan 2015 - Jun 2017

  • Marketing Coordinator

    May 2012 - Dec 2014

  • Sales and Marketing Administrator

    Oct 2010 - Apr 2012

  • Office Intern

    Aug 2010 - Oct 2010
• 

  Zycus

  Feb 2019 - now

  • Senior Marketing Manager

    Apr 2022 - now

  • Manager, Marketing

    Feb 2019 - now