Francis Alcantara

Experience

• 

  Ateneo Association of Communication Majors

  Oct 2017 - May 2020

  MAGIS Radio Creatives Executive
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  Aspac Creative Communications Inc.

  Jun 2019 - Jul 2019

  Copywriter
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  Streamlined Campaigns Philippines

  Jun 2020 - Jul 2021

  Copywriter

  Wrote monthly Facebook content for local and international brands from industries such as F&B, automotive, & networking.Collaborated with the Accounts and Creatives departments to create promotional material for clients.

• 

  Writrly

  Aug 2021 - Mar 2022

  Content Writer

  🔥 Consistently wrote articles amounting to 10,000 words every week about lifestyle and relationships.

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  Spiralytics, Inc. - Digital Marketing Agency

  Mar 2022 - Feb 2024

  Content Marketing Writer

  ✍️ Consistently wrote B2B and B2C content for 10+ industries, including eCommerce, finance, and digital marketing. Content included infographics, blog articles, press releases, and email newsletters.✍️ Collaborated closely with content strategists and editors to deliver well-written and relevant content to customers of top local and international brands.✍️ Expanded internal content writing playbook and knowledge base with content writing techniques to help onboard new writers.✍️ Finished SEO-driven, 500-1,000 word blog articles within an estimated four hours, 1,500-2,000 infographic and in-depth articles in eight hours.✍️ Conducted 5+ weekly quality assurance checks for link-building articles written by other internal writers. ✍️ Utilized ChatGPT and other AI writing tools to improve productivity and efficiency. Show less

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  Atome

  Feb 2024 - now

  Social Media Specialist

  - Manage social media content strategy and production, ensuring that our social media profiles maintain an average engagement rate of 3%. - Shot and helped edit engaging social media content using CapCut.- Track and analyze performance metrics to guide content decisions. I also present these fortnightly to ensure that we're on track to hit our performance goals for the month and quarter. - Collaborate with product teams to refine UX microcopy and onboarding.- Oversee KOL campaigns with external agencies, reviewing and approving content for brand alignment.- Manage boosted social media campaigns and spend to enhance reach and growth.- Develop targeted in-app content for different user segments. Show less