Haris Jawaid

Experience

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  Synite Digital

  Jul 2018 - Feb 2023

  • Developing and upholding digital media plans/digital media strategies related documentation that includes client approvals and budgets.• Optimizing digital campaigns and ads to reach success metrics and improve for maximum output for best performing platforms.• Responsible for tags and pixel management for websites/apps while leading the conversations with developers and clients.• Utilizing media research tools and resources to develop strategic client recommendations and working as a team lead to deliver digital media trainings within organization.• Negotiating with media vendors and working with team as a whole to develop strategic recommendations that meets client objectives and marketing goals.• Responsible for overall KPI achievement of media objectives and managing client relationships. Managing flow of financial billing and payment matters with compliance.• Contribute in group brainstorming sessions with the intention of bringing great ideas to life. Working with creative team on ad development to ensure media and creative strategies work in agreement.• Responsible for the ongoing support and mentorship of Assistant Digital Media Planners and Digital Media Executives.Platforms Google, DCM, Meta, TikTok, Twitter, Snapchat, IMO, SHAREit, Sizmek (Amazon), Publisher Network.Skills: Media Planning · Media Execution · Workload Prioritization Show less Managing Digital Media Clients locally and globally with an affiliation of (Carat & Dentsu International) namely, Standard Chartered Bank, Ferrero Rocher, Suzuki Motors Pakistan, Philips Pakistan, Huawei Pakistan, Palmolive Naturals, Pakistan Stock Exchange, Hilal Care, Hilal Confectionary, Hilal Foods, OPPO Pakistan, MTJ, HRSG, Super Asia & Qatar Airways• Planning, negotiating and executing digital media plans.• Assist in digital media strategy development for assigned clients.• Managing day-to-day implementation, and optimization of campaign activities.• Manage campaign authorizations, budgets, and reconciliation process.• Interact daily and maintain rapport with digital media publishers.• Analyze research data and media/marketing information; shares information with clients.• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.• Cross functional support and assistance. Show less • Oversees social media accounts management on Facebook, YouTube, Instagram, Twitter and LinkedIn.• Monitoring ongoing campaign performance and assist in strategic analysis of campaigns.• Manage the day-to-day implementation, and optimization of campaign activities.• Analyzing social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.• Working with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.• Analyzing research data and media/marketing information.• Monitoring and developing reports on competitor activity within social media spaces.• Maintaining a secure database of all login credentials.• Strong command on Social Media tools such as Google Analytics, Brand24 and Awario.• Suggesting digital PR strategies and on ground activities to clients.• Collaborating with YouTubers & social media Influencers along with digital PR campaigns execution.• Monitoring digital PR activities, social trends and relevant industry news to ensure our approach is up-to-date. Show less

  • Senior Media Planner - Digital (Dentsu International & Carat)

    Aug 2021 - Feb 2023

  • Media Planner - Digital (Dentsu International & Carat)

    Jul 2020 - Jul 2021

  • Media & Account Executive - Digital

    Jul 2018 - Jun 2020
• 

  Starcom

  Mar 2023 - Aug 2024

  • Driving E-commerce growth agenda as a lead of the internal team and currently structuring clients for performance marketing and lower funnel campaigns while working on new pitch presentations.• Managing a team of digital marketing experts and media-buying for day-to-day campaign executions, reporting, analytics, business intelligence and app/website integrations.• Expert in handling App Acquisition, Growth Strategy, performance executions, analytics tagging on platforms for collecting detailed segments and BI data through different MMP tools.Key Highlights - Activated App Campaigns for easypaisa and executed almost $5.5 Million annually.- Initiating app platforms from scratch resulting in 4X growth in activations through app installs - Executing the first ever VRC 2.0 & CPH, CPM Mastheads on YouTube which resulting in maximum awarenessSkills: Growth Marketing · Funnel Optimization · Performance Marketing · Digital Strategy · Marketing Intelligence Show less

  • Manager Planning - Digital | Team Lead

    Sept 2023 - Aug 2024

  • Assistant Manager Planning - Digital

    Mar 2023 - Aug 2023
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  Mashreq

  Aug 2024 - now

  Assistant Manager Marketing