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Alexander Mareček

Alexander Mareček

Business Development Assistant

Followers of Alexander Mareček2000 followers
location of Alexander MarečekPrague, Czechia

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  • Timeline

  • About me

    PR manager at T-Mobile CZ and FYI Prague | BSc Consumer Behaviour and Marketing, University of Reading

  • Education

    • Gymnázium prof. Jana Patočky

      2009 - 2012

    • University of Reading

      2017 - 2021
      Bachelor's degree Consumer Behaviour and Marketing First class honours

      Activities and Societies: Marketing society The programme is designed specifically to provide the students with a stimulating, rigorous and enjoyable training in the subject area by combining consumer behaviour, marketing, applied psychology and economics, with a thorough grounding in market and consumer research methods. This degree enables the students to ‘get to grips’ with the motivations, thoughts, feelings, reasoning, decision-making and behaviours of today’s consumer-driven society.

    • International School of Prague

      2012 - 2017
      Full IB Diploma HL: Chemistry, Czech, Psychology; SL: Economics, Mathematics, English 2017

      Activities and Societies: National honor society, Language Week club, TEDx, Student Council, Theatre, International Schools Theatre Association, Yearbook National Honor Society president 2016-2017; Language Week Club president 2014-2016; Student council grade representative; TEDx club co-organiser; Theatre technician; Yearbook graphic

  • Experience

    • RSM Czech Republic & Slovakia

      Jun 2015 - Sept 2018
      Business Development Assistant

      Marketing:*Event planning and delivery*Global Relationship Tracking as part of the business development team at RSM CZ*Competitor analysis within the Czech market*Translating documents (Czech to English and vice versa)*Part of the global RSM rebranding in October 2015*Online marketing activities such as PPC and web migration to the new platform after rebranding the former RSM Tacoma to RSM Czech Republic.Project management in the Accounting team:Assistant with the migration and implementation of a CRM software for one of the global clients of RSM CZ. Show less

    • Expat Consulting, s.r.o.

      Jun 2017 - Sept 2017
      Relocation Specialist

      *Schengen visa and business visa application processing*Filling out applications for permanent residency,*Government confirmation of no outstanding balances*Ensuring that new employees from abroad transition into the Czech Republic smoothly.Some of the clients that Expat Consulting worked for included Heineken, Cemex, Techona and Neoris

    • University of Reading

      Oct 2017 - Jul 2021

      *Working in partnership with academic staff to provide support for the enhancement of group work assessment. This task was about researching and presenting ideas for educational change and innovation and providing real-time feedback and problem solving.*Student ambassadors represent the university at the open days or via call campaigns. As a call outreach student ambassador I spoke with 82 offer holders over the phone of which 26.5% decided to choose Reading as their firm choice, compared to 17.9% who decided to choose Reading as their firm choice and were unable to contact.*Applying marketing skills in practice while speaking and actively discussing the course to the potential students of Reading University*Enhanced public speaking skills by providing additional insight during both the informal one-to-one talks and during a workshop delivered by the course director, fellow ambassadors, and myself. Show less

      • Student Partner and Student Ambassador

        Oct 2017 - Jul 2021

      • Course Rep and Senior Rep

        Oct 2017 - Jun 2021

    • RSM International

      Aug 2019 - Jul 2020
      Marketing Intern

      *Marketing communications and events.*Internal communications: various projects relevant for the RSM network.*External communications: PR and competitor analysis, daily use of the Meltwater platform to gather information about the marketing and other activities of the main competitors.*Events: preparation and/or execution of both London-based events, and events outside of London (e.g. Eindhoven, NL; RSM World Conference) and online events such as webinars and conferences.

    • Bezrealitky

      Sept 2020 - Sept 2021
      Project Manager

      *Enhancing the user experience of Bezrealitky by boosting the chatbot functionality within the Bezrealitky website.*An update of the chatbot of the website significantly improved the UX and reduced the number of operators needed to answer clients’ queries

    • FYI Prague

      Oct 2021 - now

      *V FYI pracuji pro T-Mobile CZ a iSTYLE. Spolu s kolegy z PR týmu v T-Mobilu hledáme komunikační linky k nejrůznějším tématům, ať už jde o témata z B2B divize (T-Business), B2C divize, témata kolem ESG apod. V iSTYLE, spolu s kolegy, komunikujeme B2B a B2C témata a profilujeme iSTYLE jako nejsilnější Apple monobrand v ČR a v regionu.*Pomáhám s profilací klientů na LinkedInu nebo na Twitteru.*Komunikuji s novináři a dalšími stakeholdery.*Překládám texty do angličtiny a nebo anglické texty korektuji. Show less

      • Public Relations Manager

        Apr 2023 - now

      • Public Relations Executive

        Oct 2021 - Apr 2023

    • T-Mobile Czech Republic a.s.

      Jan 2024 - now
      Člen týmu externí komunikace

      Od ledna 2024 jsem posílil tým externí komunikace v T-Mobile. I nadále společně s FYI Prague přinášíme nové nápady a zajišťujeme hladký průběh PR aktivit. Má nová role v T-Mobile spočívá také v koordinaci eventů, PA agendy, mám na starosti korporátní profil na LinkedInu. I nadále se spolu s týmem věnuji strategickému plánování komunikačních aktivit a vztahům s novináři i širokou veřejností.

  • Licenses & Certifications

    • Driver's License

      Registr Řidičů
      Mar 2016

    • PADI advanced open water diver

      PADI
      Jul 2009

  • Honors & Awards

    • Awarded to Alexander Mareček
      Certificate of Achievement - Senior rep for SAPD Reading University Students' Union (RUSU) Jun 2021 In recognition of outstanding and achievements as an Undergraduate Senior Rep for the School of Agriculture, Policy, and Development achieving a gold standard.
    • Awarded to Alexander Mareček
      The Chartered Institute of Marketing Prize The Chartered Institute of Marketing Jun 2021 This award is awarded each year to the student who attains the best overall performance in the final year of the marketing courses at the University of Reading.
    • Awarded to Alexander Mareček
      Reading Experience and Development (RED) Award The University of Reading careers department Oct 2018 The Reading Experience and Development (RED) Award is the official University of Reading Employability Skills Certificate. It is here to help Reading students make the most of the extra-curricular activities and experiences on offer outside of the academic programme.
    • Awarded to Alexander Mareček
      ECIS Award for International Understanding ECIS - Educational Collaborative for International Schools (ecis.org) May 2017 This award is designed to recognize students in an international school that are actively involved in promoting international understanding. The nominated student hold some of the following qualities * Be a good representative of their own country, * Be positive in their attitude toward the life and culture of others. * Be a contributing force in the life of the school. * Be known for bringing differing people together into a sense of community thus furthering the cause of… Show more This award is designed to recognize students in an international school that are actively involved in promoting international understanding. The nominated student hold some of the following qualities * Be a good representative of their own country, * Be positive in their attitude toward the life and culture of others. * Be a contributing force in the life of the school. * Be known for bringing differing people together into a sense of community thus furthering the cause of international understanding. Show less
    • Awarded to Alexander Mareček
      National Honor Society https://www.nhs.us/ Sep 2015