Marc Sánchez Burgos

Experience

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  CrediMarket.com

  Feb 2016 - Sept 2019

  PPC & CRO Specialist
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  SWIPCAR

  Oct 2019 - Mar 2023

  Paid Performance Manager

  - Design, implementation and maintenance of the strategic plan for digital analysis andmeasurement and online strategies.- Management of analytical tools.- Monitor the company's mobile / web traffic to know the type of user profile.- Treatment of the data collected in order to develop conclusions, recommendations orreports, on the adequacy of the company's strategic objectives and the specific objectives ofthe digital data analysis.- Proposal and development of improvement plans for omnichannel optimization, based ondata optimized in the analysis.- Optimization of the conversion processes to improve the sale and linking of customers.- Profitability analysis of campaigns carried out (optimization based on KPIs)- Preparation of dashboards and monitoring reports- Extensive knowledge in Google Analytics, Google Search Console, Google Tag Manager andGoogle Optimize- Extensive knowledge on business analytical tools as Tableau. Show less

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  Cazoo

  Jan 2022 - Mar 2023

  Performance Marketing Manager

  Full launch of the Performance Marketing strategy for Cazoo Spain in May 2022.- Research of the best performing keywords in the Spanish used car market.- Design, development and implementation of all PPC campaigns from scratch (through Google Ads Editor and Search Ads 360).- Research and identify key players in the Spanish market that can provide us with the most qualified traffic to our website.- Negotiate and launch partnerships with key players in Spain such as Coches.net, Autocasion, Autoscout24, Wallapop and Coches.com.- Cooperate with other stakeholders to identify and minimize the impact that each decision could have on other levels of the company.- Process the data collected to elaborate conclusions, recommendations or reports, on the adequacy of the company's strategic objectives.- Proposal and development of improvement plans for omni-channel optimization, based on the data optimized in the analysis. the data optimized in the analysis.- Optimization of conversion processes to improve sales and customer loyalty.- Profitability analysis of the campaigns carried out (optimization based on KPIs).- Development of dashboards and tracking reports.- Extensive knowledge of Google Analytics, Tableau, Looker and many other analysis tools. Show less

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  Holaglow

  Jan 2023 - now

  Product Owner & Co-founder