Ellie Pasterfield

Experience

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  GAUCHO

  Sept 2010 - Aug 2015

  Key responsibilities include:• Establishing and maintaining contact with DIFC companies to create and develop business• Diary Management of Operations director • Hotel concierge liaison - creating strong relationships with over 80 of Dubai’s top hotels.• Liaising with partners including Visa, Quintessentially, Emirates and Citi Bank – including invoicing • Supplier relations - in reference to day to day business and event production – African & Eastern etc.• Co-ordinating bookings of large groups, liaising directly, understanding needs and ensuring a bespoke experience that exceeds expectations.• To create and implement marketing strategy - including budget and target management• Creating and running monthly marketing events – Classic Cinema, Ceviche Masterclass, Wine School• Managing major external events – Taste of Dubai (Dubai’s top food festival with over 20,000 visitors over 3 days, British Polo Day (The UAE leg of this prestigious polo event) • The development and formatting of menus with UK head office and Dubai management team.• Social media – posting, tracking, reporting.Achievements:• Launched all social media outlets and have generated following of over 10k• Increased concierge and corporate bookings by average of 25% over 2 years• Liaison with PR company to double media presence • Responsible for achievement of Restaurant budget• Responsible for the management of the most profitable stand at Taste of Dubai 2014 Show less Co-ordinated a team of four managing client bookings for multiple restaurants across London. Assisting Marketing Director on external events – Taste of London, International Boat show, Gaucho Polo, Mint Polo in the ParkKey responsibilities included:• Group booking coordination of 4 Gaucho restaurants. (Gaucho Piccadilly (average total weekly covers of 3,500 and annual turnover of over ₤10million) Gaucho Chancery Lane, Gaucho Smithfield, Gaucho Charlotte Street)• Manage monthly guest events at Gaucho Piccadilly• Work towards monthly targets• Liaise with partners such as LVMH to create bespoke experiences for guests• Create weekly cover and guest reports for the Managing Director and Marketing Director • Increase business through concierge and PA (Personal Assistant) relationships and events• Devise group events, Divine Bovine (100 guests and press), Golden Keys annual dinner (100 international concierges), and Gaucho Argentine wine awards (60 industries experts and Argentine wine makers).Achievements:• Consistently increased total covers of group bookings across all 4 restaurants• Implemented new booking system to create a more streamlined and individual service for guests.• Successful orchestration of external events• Increased bookings from concierges and PAs by a minimum 15% year on year. Show less Key responsibilities included:• Booking and managing group reservations (9 and over)• Balancing guest expectations with restaurant practicality• Management of reception team• Liaising with restaurant suppliers and Regent’s Street AssociationAchievements:• Invaluable experience of the restaurant business • Development of people skills through face to face interaction with guests• Gained ability to “think on one’s feet” in handling restaurant bookings of over 600 covers per night Show less

  • Events & Marketing Manager

    Feb 2013 - Aug 2015

  • Events Co-orindator

    Jan 2011 - Feb 2013

  • Group Booking Coordinator & Reception Manager

    Sept 2010 - Jan 2011
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  Cavalli Club, Restaurant & Lounge

  Aug 2015 - Nov 2015

  Marketing Manager

  Management of all marketing for Cavalli Club Dubai (Winner or World’s finest club 2014). Key responsibilities include:• To create and implement marketing strategy• To create and work with advertising budget to achieve best ROI for venue• Work with design team to create effective campaigns whilst upholding the key brand values• Market and competitor analysis• Liaising with key partners (Dubai night, Vklybe, InVIP exclusive tables) • Social media – posting, tracking, reporting.Achievements:• Successful launched new ladies night (Nominated for Time Out Award 2015)• Created successful campaign that achieve 3rd best revenue results of the year Show less

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  AGM Gastro

  Nov 2015 - Jun 2016

  Sales Marketing Manager

  Management of all marketing and Sales for two venues based in Media One Hotel, Dubai (Spirito Lounge & Kitchen and Crab Tavern Restaurant & Bar). Management of Social media, marketing strategy, Guest relations, sales, events, partnerships, artwork and graphic briefing, menu development. Key responsibilities include:• Finding opportunities both sponsored and paid to raise the profile of the venue. • Manage all corporate enquiries & oversee all corporate functions / events - from proposal up to delivery.• Identifying corporate sales opportunities.• Communicate all promotional activity to corporate client database.• Proactively target appropriate clientele from events taking place in area. • Highlight key hotels and build relationships with them and the outlets. • Work within strict entertainment allowance budgetary guidelines per outlet.• Ensure that any Marketing or PR opportunities are maximized to the benefit of the venue.• Social media – posting, tracking, reporting.Achievements:• Achieve monthly appointed venue targets• Introduced a corporate sales strategy.• Worked with promoter to create one off event which made highest revenue to date for venue. Show less

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  TOH PR

  Aug 2016 - Jan 2020

  Management of over 12 hospitality, restaurant and lifestyle accounts; handling all PR services including campaign strategy development throughout the GGC. Daily interaction with media as well as regional and international influencers to secure opportunities which offer constructive ROI for clients. Oversee team of eight, supporting and facilitating personal and professional growth. Assisting divisional director with account planning and contract development. Clients include: Taj Hotels (International and Dubai property including F&B Outlets), Hilton Al Hamra cluster (Ras Al Khaimah), Meraas (Lima Dubai, Galvin Dubai, Toro & KO Dubai), Bateel International (retail and restaurants), Corinthia Hotels Show less Management of over 10 hospitality, restaurant and lifestyle accounts; handling all PR as well as strategic marketing services. Actively working with media, regional and international influencers, clients and the internal team, to increase awareness and revenue for retained clients. Current clients include- Hilton Luxury Brands Worldwide, Waldorf Astoria RAK, Alila Hotel and Resorts (International), Taj Hotels (International and Dubai property), Meraas (Lima Dubai, Galvin Dubai, Toro & KO Dubai), Bateel International & Rubicon Exotic JuicesKey responsibilities include:• Account management of key clients, including account set up, press release drafting, press office, events and marketing support• Managing and working to develop team of Account Executives • Social media management• Media relations• Media events: planning from start to finish• New business proposals and pitching• Strategic planning and consulting • Organising successful hotel Familiarisation trips with key media and influencers from start to finish Achievements:• Successful management of several restaurant launch parties securing over 500+ key VIP guests • Involved with several successful pitches which secured new business • Organised and managed partnership familiarisation trip to Alila Jabal Akhdar attended by top media and influencers (Vogue Arabia, Condé Nast Traveller, What’s On etc.). Securing brand partnerships to enable a successful trip with FlyDubai, Maserati and Lululemon Show less Account ManagerManagement of over 13 Hospitality accounts, handling PR and marketing services. Actively working with, media, clients and internal team to increase awareness and footfall to some of Dubai’s most successful restaurants, regional and international hotel groups and lifestyle brandsCLIENTS The Oberoi Group, Alila Hotel Group, Rubicon Exotic Juices, Meraas Key responsibilities include:• Account Management of owned clients, including account set up, press release drafting, strategy & planning, press office, events, marketing support• Managing and working to develop team of Account Executives • Client meetings• Social Media management• Media Relations• Media Entertaining• Media Events: planning from start to finish• Feature pitching• New business proposals and pitching Achievements:• Successful management of several restaurant launch parties securing over 500+ key VIP guests • Increasing coverage for clients on month to month targets• Implementing reporting processes to accurately track ROI• Involved with several successful pitches which secured new business Show less

  • Account Director

    Sept 2018 - Jan 2020

  • Senior Account Manager

    Aug 2017 - Aug 2018

  • Account Manager

    Aug 2016 - Aug 2017
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  Hilton London Bankside

  Feb 2020 - now

  Head of Marketing & Communications