
Timeline
About me
IOT/ICT Solutions Development Unit Manager | B2B | B2C | Digital Transformation | Marketing
Education

Ain shams university
-Business/commerce
Experience

Synovate
Jan 2005 - Jan 2006Market researcherCollect and analyse data and information that is valuable to their clients who are made up of organisations, businesses and government departments. The information they provide helps their clients to make informed political, social and economic decisions.

Amicotech
Jan 2006 - May 2007TelemarketingOffering Information about the company products to the outside and inside markets. (USA, UK, Canada, Australia, Egypt).

Telecom egypt
Jul 2007 - now• Building up end to end Enterprise & Consumer, Mega, and Complex IOT/ICT proposals across the following domains: IOT, IPTV, M2N, FTTH, SAAS (Cloud Drive), Platforms and Hotspot Wi-Fi including the Infrastructure Solutions.• Leading the design and execution of the Digital Solutions Department strategy, ensuring alignment with the overall business objectives and fostering innovation through allocate resources, prioritize projects, and implement technological solutions that drive the company's growth, efficiency, and competitive advantage. • Managing the E2E bidding process, from opportunity identification through submitting compelling proposals as per Telecom Egypt Standards.• Maintaining relationships with current Partners & vendors identify new prospects within area have been assigned.• Planning & managing strategically the required resources to ensure full compliance with Telecom Egypt customers’ requirements.• Researching for prospective accounts in targeted markets, pursue leads and follow through to successful agreement leading to a 30% increase in qualified leads in 2024..• Proposing relevant KPIs for the Digital Solutions Products.• Supporting the sales and Presales activities throughout sales cycle across all segments including; lead generation even holding meetings with customers.• Managing the performance and development of team members ensuring sharing of appropriate expertise and resources so that individuals and team potential is optimized. Show less • Developing the (CCTV & Home Automation) Solutions for Enterprises & Consumers with the capability of being bundled with the FTTH Service with proven POCs.• Managing as an owner, the launching of (We) Telecom Egypt IOT Smart Solutions portfolio including (Smart Meters, Access Control, Smart Parking, Smart Irrigation and Waste Management).• Targeting the Education seekers with a powerful Education Platforms to be bundled with the FTTH Connectivity and the Cloud drive powered by Interactive screens with a built-in Multimedia kit to provide an E2E solution for the customers.• Launching the IPTV Solution in partnership with WATCH-IT & OSN for both Consumer and Enterprise customers.• Providing the Egyptian gamers with the eSports platform Service bundled with WE-Sonic Connectivity tariffs to insure their engagement and maximum entertainment. • Developing and ensure implementation of WE`s ICT/IOT marketing department plans, policies and procedures to ensure efficient and consistent operations.• Managing ICT/IOT marketing and communication executives and senior staff and coordinate their work to ensure teams produce deliverables against time, budget and quality standards.• Developing the Hotspot Wi-Fi in Cilantro Café chain that allows to track their customer’s behaviors, analyze the demographics and habits of their visitors, display location-based ads or fully-featured campaigns that target customers by age, gender and interest.• Conducting in-depth research market research surveys to provision reliable recommendations to management on actions/initiatives to be taken.• Setting the pricing strategy and negotiate with Sales and Finance management on the direction to ensure alignment with the overall marketing and communications strategy.• Identifying, selecting and evaluating major suppliers and ensure, through effective working relationships, that they deliver to agreed-upon performance standards. Show less • Managing as an owner launching ICT/M2M tariffs and manage the product lifecycle.• Managing as an owner, the launching of (We) Telecom Egypt Enterprise Mobile portfolio including the tariffs.• Managing as an owner launching Tracking services (Fleet Management and Personal Tracker).• Managing the Enterprise marketing function for all segments in terms of acquiring new customers through developing the suitable propositions, managing the existing channels and creating new channels with the objective of targeting potential accounts.• Managing the analysis on the customer’s Base behavior with the objective of identifying opportunities that would enable us to develop the base and increase both ARPA and ARPU.• Developing and implementing Go-to-Market plans for Enterprise products and services, then post launch evaluation• Monitor the competition propositions and come up with responsive propositions.• Develop a solid understanding of the customers’ needs and behavior's through quantitative and qualitative analysis. Show less • Support the development and implementation of Telecom Egypt’s marketing plans, policies and procedures to ensure efficient and consistent operations.• Manage marketing and communication executives and senior staff and coordinate their work to ensure teams produce deliverable against time, budget and quality standards.• Manage marketing projects/campaigns/initiatives/events/material implementations, agree on work allocation, monitor progress and ensure that agreed project targets and objectives are met.• Plan the objectives, activities and budgets for each Marketing campaign or project to meet marketing plan requirements.• Plan, marketing and communication campaigns/retention programs product development initiatives to support development programs.• Undertake complex analysis, data manipulation and modeling to uncover underlying trends and statistical relationships to provide recommendations and guidance to management.• Oversee and monitor the performance of agreed external agencies ensuring that they deliver to agreed parameters, budgets.• Develop and communicate reports on changes in technology and /or customer requirements, market share and competitor initiatives so that the marketing mix is adapted accordingly.• Provide technical input to business cases/technical operations to support new products development; or, when technology and /or customer requirements change, suggest ways of adapting/withdrawing service which minimize disruption to the customer. Show less • Formulating Sales department Vision & Mission in cooperation with HR.• Presenting Sales department Strategy Map in cooperation with EBU strategic planning Presenting Sales department tactics plan in cooperation with department divisions• Cascading Sales Targets, KPIs and yearly objectives in cooperation with Marketing and sales management consolidating proposed yearly budget from divisions and working as per a planned mechanism to monitor its consumption• Presenting the sales risk assessment plan as requested from internal audit Designing and planning reporting scheme / templates as per KPI’s• Highlighting team performance gap and working with divisions as well as HR to overcome this gap within a frame of development plan (performance agreements, PDR requirements)• Calculating team incentives periodically as per incentive plan• Role of key person for all new processes, system rules, business transformation policies and ensuring related knowledge transfer to whole team. Show less Manage the day – to – day operation, problem –solving hard calls of the team. Work very closely with team members to solve customer problem needs to understand agent’s problems and weakness. Train and develop of staff. Motivation, leadership for a team. Conduct performance appraisal for the team Compile reports on team`s performance and customer feedback Offer solutions and suggestions for process and product improvement to management Handle FTTH (Fiber To The Home) which is a new technology for providing the internet service Handle hard calls and reporting the complaints Show less Handle VIP cases. Maintain Customer Satisfaction in all communications with customers. Perform professional level troubleshooting of customer problems aiming at solving the problems, or properly indicating the source of the problem and forwarding it to the right entity through the right channels. Handle the corporate and resellers emails received within the SLA time Handle day-to-day tasks, manage time, prioritize, assigns, and delegate tasks to ensure they get completed within established deadlines. Show less
IOT/ICT Solutions Development Senior Manager
Feb 2024 - nowIOT/ICT Solutions Development Unit Manager
Oct 2020 - Feb 2024B2B Mobile/M2M Product Management Section Head
Aug 2017 - Oct 2020Connectivity Product Management Supervisor
Jun 2015 - Aug 2017Planning and Performance Senior
Apr 2013 - Jun 2015Business, Re-sellers & Special Customers Support Senior
Aug 2010 - Apr 2013Business, Resellers & Special Customers Support Specialist
Dec 2008 - Aug 2010Technical Support Representative
Jul 2007 - Dec 2008
Licenses & Certifications

Leadership inside out
Hany srourFeb 2019
Master of business administration (mba)
Arab academy for science, technology and maritime transportNov 2023- View certificate

Social media marketing foundations
LinkedinMay 2025 
Lean six sigma green belt
Quality america, inc.Dec 2015
Customer service
Imi trainingAug 2008
Business writing
Logic training & hr developmentMar 2012
Presentation skills
Brilliance trainingApr 2010
Communication skills
Brilliance trainingJun 2009
Microsoft excel advanced
Yat softwareNov 2013
Art of marketing diploma
RitiJan 2017
Honors & Awards
- Awarded to Ahmed ELTabayBest Team Integration & Best Employee 2016| TE-Data| November 2016 - Jun 2016
- Awarded to Ahmed ELTabayBest Employee 2014 TE-Data Nov 2014
- Awarded to Ahmed ELTabayBest Employee 2012 TEData Jul 2012
Languages
- enEnglish
- arArabic
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