Experience

• 

  Millicom international cellular (tigo)

  Jul 2007 - Nov 2013

  Responsible for setting up of Millicom’s digital direct sales force to become Ghana’s highest Data acquisition from October 2011 to dateResponsible for defining and executing sales strategy and team structure for data device and digital (3G) usage penetrationResponsible for minimizing directional payback and maximizing revenue of 3G cell sites in Ashanti and 4 other northern regionPlanned and direct a team of 25 sales men to achieve gross digital subscriber acquisitions and also ensure data penetration.Monthly digital and data device sales report review with management.Key contribution:• Managed the Digital team to position ourselves as the Highest Digital Acquisition team in Tigo Ghana and in the whole Telecom industry in the country as well.• The Digital sales force achieved 45000 digital subscribers acquisition within a month with accompanying revenue of GHC920000 and maintained 185% and 350% achievement on gross ads and revenue respectively throughout the year 2011/2012 financial year.• Delivered the highest data gross prepaid subscriber acquisition and revenue achievement in Millicom Ghana’s history in 2013 and maintained 300% growth.• Digital subscribers increased from 130000 to 800000 as at 2013• Effective management of digital sales team to be aligned with Millicom's digital strategic goals and individual KPIs as well. Show less Responsible for the performance of VAS products and usage by subscribers in the market whiles managing sales to achieve the require revenue through VAS activities.Ensuring the growth of specific Millicom Ghana's VAS products such as twitter SMS, daily voice notes, voice alert, Voice chat, Ring back tone , Mobile internet etc. Responsible for Retail Strategy to make the service visible & accessible through Retail experience zonesWorks with the Marketing and Sales teams in developing feasible VAS products for subscribers by providing market intelligence and feedback.BTL activities on creating awareness about the products through aggressive subscriber education and product experience.Key contribution:• Able to work with the Marketing and Sales teams in developing feasible VAS product such as Twitter sms, Voice alert, voice notes etc, base on market feedback .• Supervised the direct sales team and supported the marketing team to achieve 120000 subscriptions of Twitter SMS within a month of launch.• Contributed about 24% of non-voice revenue through aggressive customer education and user experience . Show less

  • Data Device and Digital Sales Manager. Ashanti region and the Northern belt.

    Feb 2011 - Nov 2013

  • VAS acquisition Supervisor: Ashanti Region

    Jan 2009 - Feb 2011

  • VAS acquisition specialist-Western region

    Jul 2007 - Feb 2009
• 

  Centum learning limited

  Nov 2013 - Jul 2015

  Snr. sales trainer ( airtel ghana business)

  Provides strategic consulting in sales & distribution practices for Airtel Ghana and align Zonal objectives to the national sales strategies.Focus on distributor management to impact on subscriber gross ads, primary and secondary sales for Airtel GhanaEnsures good sales & distribution practice by channel partners (distributors) and Airtel Ghana sales managers.Knowledge and skill enhancement of Airtel Ghana sales managers and channel partners (distributors) so that they are more competent to meet the defined business metrics.Key contributions:• Spearheaded the recruitment of super dealer who brought on TWO MILLION GHANA CEDIS for the sole distribution of airtel Ghana voucher cards, Electronic money (Airtel money) and Sim cards.• Took the dealer through airtel ways of working and helped him acquire all the infrastructure needed for business growth.• Trained and supported to dealer cover every part of the market through proper market mapping and route to market strategy which gave him control over 6500 retailers in the market.• Helped the distributor increase primary purchases from GHC940000 to GHC2000000 through direct sales strategy such as recruitment of direct sales representatives, acquiring motor cycle for sales rep, attractive remuneration, and good incentives for retailers.• Increase dealer’s ROI from GHC70000 to GHC200000 within 7 months of joining through business management and airtel ways working. • Ensured Territory sales Managers plan proper route to market and support channel partners to increase gross ads.• Each TSM increased Gross adds by 45% averagely through proper retailer management, recruitment of direct sim sales personnel (freelancers) , product availability , and market reach ability.• Contributed 15% of Airtel’s national subscriber base from my zone through effective training of channel partners and sales executives by impacting them with Airtel ways working. Show less

• 

  Spice digital

  Jul 2015 - now

  Managing Group Relationship across all Telecom Operators in Ghana. Responsible for building, sustaining, and growing a productive business and revenue generating partnershipProduct Conceptualization, Create Business Cases, Revenue Projections, Capex plans with ROI analysis.Responsible for the negotiating of feasible Revenue Share while Signing off the Agreements.Responsible for complete PnL of the business Unit of GhanaContent licensing based on opportunity and cost analysis of various models.Responsible for creating healthy mix of business models based on defined parameters. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share. Show less

  • Regional Manager- West Africa

    Jul 2017 - now

  • Country Business Manager-Ghana

    Jul 2015 - Jul 2017