Cara Shearer

Cara shearer

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  • Timeline

  • About me

    Senior Marketing Manager | Chartered Institute of Marketing

  • Education

    • Sleaford joint sixth form, lincolnshire

      2006 - 2008
      A-levels: history, english language & literature, media studies

      Activities and Societies: Media Society Captain

    • Kesteven and sleaford high school

      2001 - 2006
    • University of leeds

      2008 - 2011
      Bachelor of arts (b.a.) international history & politics 2.1 honours

      Activities and Societies: Snowsports, Tennis, Leeds Raise & Give

    • Chartered institute of marketing

      2015 - 2016
      Certificate in professional marketing marketing distinction

      Modules: Marketing, Digital Marketing, Integrated Communications

  • Experience

    • Mediaforce

      Sept 2012 - May 2014
      Account executive
    • Queen elizabeth olympic park

      May 2014 - May 2016
      Marketing & branding executive
    • Macmillan cancer support

      May 2016 - now

      Responsible for managing the charity's flagship national fundraising event, raising over £25million income every year. Involves supporting with developing the strategy and creative proposition, gathering audience insight, leading the production of above the line and digital creative, leading the media campaign, optimising the website and working closely with the corporate partnerships team. Moving to the National Marketing Fundraising team, I managed three of Macmillan Cancer Support's national fundraising products as well as developing and launching a number of innovative test products and campaigns. As part of the National Marketing Cancer Support team, I led the digital marketing campaigns and produced online and offline marketing comms and materials to acquire, retain and steward Macmillan's 20,000+ team of volunteers.

      • Senior Marketing Manager

        Jan 2023 - now
      • Marketing Manager: World's Biggest Coffee Morning

        Feb 2021 - now
      • Marketing Manager: Sober October, Game Heroes and Longest Day Golf

        Jun 2018 - Jan 2021
      • Marketing Officer

        May 2016 - Jun 2018
  • Licenses & Certifications

    • Intense foundation of digital photography

      Photography course london
      Jan 2016
  • Volunteer Experience

    • Volunteer - Soft Power Education (Uganda)

      Issued by Leeds RAG on Jul 2011
      Leeds RAGAssociated with Cara Shearer