Rich Scatoni

Experience

• 

  Novartis

  Jan 1982 - Jan 2000

  Market Director

  Managed the pre-marketing, launch and sales of a complete family of enteral feeding formulas and devices to hospitals, physicians, nursing homes and home health care companies in markets such as the New York, Northwest, Chicago and New England sales districts. Primary responsibilities included:Achievement of profit, loss and sales objectives; the support of Corporate, Regional and District M.B.O.s as well as the creation of annual and trimester strategic business plans; forecasting of sales budgets and creation of new territories. Show less

• 

  Novartis

  Apr 2000 - Jul 2012

  Managing Director of Sales; AD of Marketing; Leadership Development

  Achievement of both sales, budget and key performance indicator national/regional goals for the entire general medicine product portfolio through the leadership of up to 11 District Sales and Business Managers and a region of 100+ Sales Representatives, managed markets and LTC Specialists; AD of Leadership Development; AD of Brand Marketing. Twelve time award trip winner including four RBD of the Year awards, two ABL and two Sales Specialist of the year awards; four NPC Business Excellence Awards. Show less

• 

  Carr-Xerox / Global Imaging Systems

  Sept 2012 - Sept 2015

  Vice President of Sales

  Transformational leader responsible for strategic and tactical business plans for both the New York City and Long Island offices toward the achievement of the company’s revenue, growth and profit goals with the highest level of integrity and professionalism. Exceeded sales and profit objectives during my tenure while reducing turnover by 20%, winning two Global Imaging awards.

• 

  P.P.L.P.

  Mar 2015 - Jun 2018

  Regional Business Director

  Transformative leadership of up to 11 District Business Managers and 100+ Territory Business Managers/ATBMs toward the evolvement/achievement of corporate objectives via account based and traditional sales models (IDNs/ACOs, LTC and office customer base). Co-lead RBD for the People Field Force Effectiveness Work Stream, responsible for the development of our transitional Core Beliefs, Competencies/Success Model, Performance Management and Interviewing Process; Executive Sales Sponsor of the Women in Leadership Initiative.• Key contributor to the company hitting our transitional organizational objectives in 2015, 2016 and 2017.• Ranked #1 of 6 Regions in all launch sales and execution metrics for Symproic.• Field Advisor to HR, Sales Ops, Training and Ethics and Compliance. Show less

• 

  Amplity Health

  Oct 2018 - Nov 2019

  National Neurology - MS Sales and Program Director supporting Novartis

  Responsible for the overall operation of our client contract including achieving goals, delivering results, expense management and maximizing results in support of a $1.7B MS medication. Critical responsibilities include the timely recruitment, selection, and evaluation of the highest quality Area Business Leaders and overseeing the recruitment, selection and evaluation of Representatives. The NPD coaches, and develops nine ABLs in best practice methods to achieve contract goals and objectives. Regularly provides sales direction and guidance to the ABLs and develops and implements strategic plans for the program. Plans, organizes and monitors activities/projects to maximize the business potential for client and influence contract renewals and expansions. Provides information and suggestions to Amplity leadership team related to sales strategies, sales plans, market share data, and performance management. Exceeded all client expectations resulting in our contract renewal. Show less

• 

  Novartis

  Nov 2019 - Jul 2022

  Director, S1P East MS Franchise at Novartis

  Patient advocate, transformative leader of a team of experienced ABLs and Specialists responsible for the execution and deployment of the national sales plan for a $1.5B franchise in centers of excellence and the general neurology sector by partnering with healthcare professionals and their patients suffering from multiple sclerosis.