
Santanu Banerjee
Sr.Executive, Lighting

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Skills
Product marketingTeam managementKey account managementPublic relationsProduct developmentSales operationsStrategyCompetitive analysisSix sigmaBusiness planningBusiness strategyBusiness developmentChannel partnersSalesNew business developmentSales managementMarketing managementSupply chain managementNegotiationCross functional team leadershipMarket researchCrmProduct managementMarketingLeadershipInternational salesMarket analysisDistributed team managementProduct launchMarketing strategyPricingAbout me
Sales Profession with over 17 years of market experience in Institutional and Corporate Marketing as well as distribution trade marketing. I am a self made man with a sound physique and an ambition to travel and meet different people. Has a strong desire to work with a reputed organization believing in human values and discipline. Has a strong academic background with a diploma in Mechanical Engineering from Ramakrishna Mission Shilpa Mandir, Belur Math. Major role involved in conducting presentations, Seminars, demonstrations, trials, and technical discussion to prove the product features. Setting up dealer / agent network. Leading a team of Service technicians for guarantee demonstration and service of product to achieve customer satisfaction.
Education

R K Mission Shilpa Mandir.
1996 - 2000Diploma
Uluberia high school
1987 - 1994Madhyamik and Higher Secondary
Experience

Havells India Ltd
Jun 2000 - May 2006Sr.Executive, LightingConducted presentations and Seminars, trials and study at the site to prove the product features.Optimized the dealer network to ensure availability and fair representation of the company’s product in the assigned territory.

Bajaj Electricals Ltd
Jun 2006 - Apr 2009Sr.executive, Luminaires B.UIn Bajaj, the highest sales growth (47%) against last five years from the territory.Achieved sales and collection targets by designing sales and collection plan based on the individual capacity of the dealers.Formulation of retail sales strategy, and implemented the process.

CG Power and Industrial Solutions Limited
May 2009 - Feb 2014Area Manager, EIC, LuminairesWorking as the “AREA MANAGER LUM” for Crompton Greaves lighting business in Chhattisgarh, & Responsible for target achievement and service management.Handled the range of high mast, octagonal street light polls, and all kind of Energy saving CFL,LED & INDUCTION range, T5 range, electronic ballast,industrial & commercial luminaries.

Videocon Consumer Durables
Mar 2014 - Aug 2016Branch ManagerResponsible for marketing & business development for Kolkata.

Voltas Limited - A TATA Enterprise
Sept 2016 - Apr 2017Sales head distributionMarket leader in Air-conditioningHead of tread distribution business development in West Bengal.
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Intex Technologies (India) Ltd.
Apr 2017 - Jan 2019Regional ManagerWorked as Regional manager "East" for INTEX TECHNOLOGIES LTD” business from Kolkata & Responsible for target achievement and service management. Handled the range of consumer electronics, and all kinds of “Home appliances, Refrigerator, Cooler, Washing Machine” & Air Conditioner.

Voltas Limited - A TATA Enterprise
Jan 2019 - Apr 2021Sales ManagerResponsible for air cooler sales & business development of Bihar part.

Biofi Medical Healthcare India Pvt Ltd
Sept 2021 - Dec 2021Regional Sales ManagerResponsible for West Bengal and Odisha oparation

SANSUI
Jun 2022 - nowAssistant General Managerwe create future entrepreneurs in consumer electronics trading.
Licenses & Certifications

Diploma in electricals
India society of engineers
Languages
- enEnglish
- hiHindi
- beBengali
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