
Karel Balej

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About me
Product Designer at A11 Studio · Designing World App (Tools for Humanity)
Education

EKO Gymnázium Poděbrady a Střední odborná škola multimediálních studii
2015 - 2019Multimedia Finished with honors.
Unicorn College, Prague
2019 - 2022Bakalář (Bc.) Softwarový vývoj Unfinished
Experience

Na volné noze
May 2014 - Jan 2021Delivered comprehensive digital design solutions for 50+ clients ranging from local SMBs to international startups across technology, finance, and e-commerce sectors. Specialized in web design, corporate identity, and early-stage product development.- Designed and launched 30+ responsive websites and web applications, resulting in average 40% improvement in client conversion rates- Created complete brand identity systems including logos, style guides, and marketing materials for 20+ startups- Collaborated with development teams to ensure seamless design-to-code implementation across diverse technology stacks Show less
Product Designer
Mar 2016 - Jan 2021Graphic Designer
May 2014 - Mar 2016

Unicorn
Jan 2021 - Feb 2024Designed user interfaces and experiences across fintech, e-commerce, and SaaS products for both B2B and B2C markets. Led design conceptualization and cross-functional collaboration for multiple product launches.- Led end-to-end design process for 20+ digital products across industries including fintech, healthcare, and e-commerce- Managed design projects from concept to launch, coordinating with development teams to ensure pixel-perfect implementation - Mentored junior designers and established design process standards that improved project delivery efficiency- Conducted user research and usability testing, translating insights into design improvements that increased user engagement- Created responsive designs for web and mobile platforms, ensuring consistent experience across all devices Show less
Design System Manager
Jan 2023 - Feb 2024UI/UX Designer
Jan 2021 - Feb 2024

A11.studio
Feb 2024 - nowProduct DesignerSpecializing in Web3 and cryptocurrency user experience design for diverse international clients. Approaching end-to-end design process from user research to implementation for blockchain-based applications.- Design complex Web3 interfaces for cryptocurrency exchanges, DeFi platforms, and blockchain identity systems- Collaborate with cross-functional teams across 3+ time zones to deliver user-centered solutions for emerging technologies

Tools for Humanity
Feb 2024 - nowSenior Product DesignerI rebuilt the experience that proves you’re a real human in World App: our self-serve Orb verification flow. By removing dead-ends, adding real-time device guidance, and clarifying privacy copy, we drove a double-digit jump in successful verifications. Drove design of partnership integrations—Razer ID, Tinder and many more.
Licenses & Certifications
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EF SET English Certificate 71/100 (C2 Proficient)
EF Standard English Test (EF SET)- View certificate

Enterprise Design Thinking Practitioner
IBMMay 2022
Languages
- czCzech
- enEnglish
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