Carlos Gonzalez

Experience

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  Glazer's Distributors

  Feb 1999 - May 2001

  Retail Wine Sales Representative

  Dynamic off-premise brand representation for complete wine and beer portfolio. Brand education for accounts and consumers.Implemented creative displays for retail-level product presentations.

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  Republic National Distributing

  Nov 2006 - Sept 2011

  Beverage Sales and Marketing Representative

  On Premise• Direct sales, Marketing, and distribution of complete RNDC wine and spirits portfolio. Initiate specialized marketing strategies targeting multi-level, multi-cultural consumer base. Master strong, durable relationships with accounts and suppliers. Educate staff, accounts and consumers via brand-specific staff seminars and consumer sampling. Participated in ongoing company and supplier comprehensive training. Retail Specialist• Direct sales and distribution of complete RNDC wine and spirits portfolio. Implementation of sales analysis on sales presentation and negotiation meetings. Initiate specialized marketing strategies targeting multi-level, multi-cultural consumer base.Key Accomplishments On-premise representative of the year for 2009-2010 Effective planning and execution of marketing programs achieving consistent growth Show less

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  The Hive Strategic Marketing

  Sept 2011 - Jun 2014

  Activation Manager

  •Sales and marketing of complete Brown Forman spirits portfolio both on and off premise. •Managing distributors on a day to day basis ensuring compliance to Brown Forman standards.•Planning and execution of on/off-premise market activation.•Recruiting, hiring, and training local promotional teams.•Management and tracking of all local budgets including operational expenses, promotional spending, POS inventories & market assets.

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  Green House Agency, Inc

  Jul 2014 - Sept 2016

  Whiskey Brand Champion

  •Be the expert voice of the brand establishing and leveraging our client as the expert in the category.•Identify and develop key programs focusing on consumer impact and commercial goals.•Serve as primary contact for brand expertise/training at the consumer, distributor and key account level.•Effectively forecast and allocate program resources against annual brand calendar. Create and manage budgets for all individually developed programs. Manage ongoing allocation of program funds. Ensure the timely submission of deliverable. Show less

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  Amplified Marketing Representing Heineken

  Jun 2017 - now

  Brand Development Manager
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  The Correa Group By Lpt Realty

  Mar 2018 - now

  Real Estate Agent