Britney Banuelos

Experience

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  Farmer John - Clougherty Packing, LLC

  Jan 2008 - Jan 2017

  • Shared accountability for developing and delivering P&L goals, managing a business that generated over $85 million in revenue.• Developed sales collateral and promotional materials to support Farmer John branded products.• Identified and evaluated new item opportunities, including the opportunity of launching an antibiotic-free pork line, which would have a major impact to business operations. • Led cross-functional teams through product development initiatives including product specification changes, line extensions, cost savings, and packaging changes.• Launched a co-branded retail line of barbecued meats and smoked sausages in partnership with West Coast restaurant chain, Lucille’s Smokehouse BBQ and received recognition as an Editor's Pick in Progressive Grocer's 2015 edition Show less • Collaborated with Brand Managers, IRI and Category Management to develop and analyze trend and consumption reports for business reviews.• Restructured the donation program, clearly defining the types of donations to support and setting guidelines for evaluating requests.• Reduced coupon printing expenses and waste by implementing a process for forecasting demand.• Oversaw the creation of content used for paid media, providing direction at photo shoots and routingfinal artwork for legal review.• Expanded Food Service and Fresh Pork product offerings by launching over 30+ new and improved items.• Initiated an effort to move product images to a web-based database that could be easily accessed bysales and retailers independent of the Marketing department. Show less • Led a major initiative to improve the company’s new product development process, clearly defining roles, process, and timeline expectations based on project type - cost reduction, line extension, customer request and innovative products.• Successfully promoted Farmer John’s Continuous Improvement Program, preparing teams to showcase their efforts to Hormel leadership, receiving top recognition for all four project submissions and placing 1st among 650 submissions spanning across 38 locations.• Mentored Engineering and Sanitation Department Supervisors, providing them with tools and guidance needed to improve task management and development of their employees. Show less

  • Brand Manager

    Jan 2014 - Jan 2017

  • Associate Brand Manager

    Jan 2013 - Jan 2014

  • Plant Six Sigma Project Coordinator

    Jan 2010 - Jan 2013

  • Operations Supervisor

    Jan 2008 - Jan 2010
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  Smithfield Foods

  Jan 2017 - Dec 2019

  Brand Manager

  Smithfield Foods acquired Farmer John in 2017 • Spearheaded development of the brand strategy and positioning for the Farmer John brand - establishing a brand positioning, style guide and consumer target and using them as inputs to consumer marketing plans.• Leveraged syndicated and internal sales data to develop and implement strategic recommendations to protect and grow Smithfield’s #1 share position in the Marinated Meats and Rib categories.• Partnered with shopper marketing to develop programs for nationwide retailers, working closely with sales to sell in programs, establish budgets, and identify partnership opportunities.• Led cross-functional teams in the execution of package design and development of sales collateral including sell sheets and presentations Show less

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  Tyson Foods

  Feb 2021 - now

  Senior Brand Manager