Syed Mahmudul Muddassir

Experience

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  Citi

  Aug 2010 - Dec 2010

  Intern, Financial Instituions Group (FIG)

  ▪ Major Responsibilities:- Updating the internal database with recent news on operational progress and events of respective clients as well as updating the contact database of respective clients- Updating the profiles of credit clients in online database (CADD - Customer Acquisition Due Diligence) with latest legal and operational documents of respective clients as a part of KYC (Know Your Customer) - Preparing Deal Sheets of trade finance (L/Cs), call reports of client meetings and updating those to Citi Server periodically- Assisting RMs (Relationship Manager) while evaluating credibility of existing or potential clients Show less

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  BBDO Bangladesh

  Jan 2011 - Nov 2011

  Account Executive (Client Service & Planning)

  ▪ Major Responsibilities:- Developing strong and meaningful client relationships and work processes- Managing overall functions of assigned clients’ servicing and marketing communication projects- Advising clients on appropriate advertising media (offline and online) and communication formats- Managing internal pipeline and meeting client deadlines- Support team with research and new business pitches▪ Clientele:DHL, Gillette, Mir Telecom, Bangladesh Tourism Board, NCC Bank, Anwar Group & its sister concerns including Anwar Landmark, A1 Polymar, Athena's, Anwar Cement, BD Finance etc.▪ Notable Campaigns:Gillette Mach3 Launch Campaign (2011), DHL Intl. Specialist Campaign (2011-12) Show less

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  Ogilvy & Mather

  Jan 2011 - Jan 2013

  Sr. Account Executive (Client Servicing)

  ▪ Major Responsibilities:- Acting as key link between clients, agency and all external resources- Offering feasible solutions to serve the communication objective and if scope permits, sharing innovative creative execution methods with client to optimize the brand awareness- Monitoring and ensuring smooth operation of jobs in the pipeline- Developing & presenting strategic & measurable plans in sync with client's marketing objectives▪ Clientele: British American Tobacco Bangladesh (CSR, Corporate Affairs & Events), Brac Bank, Unilever (Pond’s, Dove, Taaza), Transcom Foods (Pizza Hut, KFC), Ajinomoto, Novonordisk, KSRM, Teletalk, Aarong▪ Notable Campaigns: Rockophony - B&H Switch Launch Campaign (2012), Star Light Launch Campaign (2012), Teletalk 3G Launch Campaign (2012), BATB CSR Book (2012), Pond’s 2nd Honeymoon Campaigns (2012, 2013), Dove Damage Detector Campaign (2013), Different product & outlet launches of Pizza Hut & KFC (2012, 2013), Mishtimukh - a hybrid campaign involving digital and BTL to support a social cause (2012), Novonordisk World Diabetes Day campaign & activation (2012) Show less

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  Asiatic Marketing Communications Limited

  Jan 2013 - Jan 2013

  Supervisor, Strategic Planning

  ▪ Major Responsibilities: - Leading brands through strategic development- Developing brand philosophy as well as formulating brand strategy to exert optimum brand awareness, recall and retention- Partnering with Creative and Account Management to develop meaningful and relevant communications while maintaining the strategic integrity of the brand- Developing insight-driven strategic communication roadmap for existing and potential clients▪ Clientele: Business: Unilever (Lux, Sunsilk, Close Up), HSBC, Airtel, Ekhanei.com, Transcom Beverage Ltd. (Pepsi, 7up, Mountain Dew, Aquafina), Banglalion, IDLC, British American Tobacco (BATB)Govt. Org. & NGO: BRAC, Care, Plan Bangladesh, Maya (a concern of Brac), Bangladesh Bank, BSEC▪ Campaigns & Pitch Works: Ekhanei.com launch Campaign (2013), All major communications & campaigns of Airtel, PepsiCo, Lux (2013), Pitch works and Strategy drafts of both new and potential clients (Bashundhara Foods & Beverages Ltd., Unicef, Brac, DNS Group, BATB), Export Excellence Award 2013 for HSBC (2013) Show less

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  SQ Group of Companies

  Jan 2014 - Jan 2016

  Assistant Manager, Marketing

  ▪ Major Responsibilities:- Developing strong relationships with channel and distribution partners to achieve business objectives- Observing competitors' activities, market trends, accumulating and compiling weekly and monthly sales data for discovering demand trend as well as finding out the weak links of the distribution and sales channel and suggesting necessary corrective measure- Monitoring activities of sales team and channel partners as well as training and supporting the sales associates for ensuring the credibility and goodwill of the company in the market- Ensuring effective communication across all platforms including in-store, OOH and print media▪ Business Portfolio:SQ Wire & Cable Co. Ltd, Techno Electricals Ltd., TS Transformers Ltd., SQ Trading & Engineering Ltd.▪ Achievements:- Ensured optimum brand awareness and retention through cost effective OOH solutions (wall painting/shutter branding) & rigorous trade marketing- Spurred growth of around 25% year on year Show less

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  Origami 360

  May 2016 - Nov 2018

  Manager & Head of Strategy Planning & Brand Management

  ▪ Major Responsibilities:- Planning strategic communication and engagement roadmap for brands- Developing practical and effective communication strategies based on consumer insight- Planning integrated marketing campaigns in order to meet business objective by executing the agreed upon strategy across ATL, BTL and TTL platforms and pitching those to the clients- Developing precise and practical creative brief to help the creative department grasp the humane aspects of the brand and its essence in order to develop effective creative works aligned with brand’s business objective▪ Clientele:Brac Bank, Cotton USA, Bangladesh Roller Sports Federation, Bangladesh Cricket Board (BCB), Pran (Mama Wafer, Wonder Cake), Four Seasons by Sheraton, Six Seasons Hotel▪ Achievements:- Led a small and compact team of youngsters that generated over BDT 5 million in profit within first year of its operation- Maintained and ensured growth of about 30% year on year Show less

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  Green Delta Insurance Company Limited

  Nov 2018 - now

  ▪ Job Summary:Day-to-day responsibilities include, but are not limited to, planning, oversight, analysis, research, strategy, project management, supervision, monitoring, planning & execution, coordination, assistance, and management of marketing, brand communication & PR activities etc., with the goal of improving a company's reputation in its target market/stakeholders, while driving growth and penetration. ▪ Major Responsibilities:- Brand strategy, including brand guidelines, brand vision and value proposition- Planning and execution of all communications and media actions on all channels, including offline, online and social media- Assisting with product development, new product launches and new business opportunities- Planning and managing promotional collateral to establish and maintain brand awareness- Managing the budget for advertising and promotional items- Planning & management of PR activities including media relations, stakeholder engagement etc.▪ Notable Achievement:- Have been recognized and rewarded as one of the top 3 business producers from support functions for the year of 2022- Earned bronze award in Commward 2019 for Augmented Reality Calendar- Earned globally renowned "Superbrands" recognition for 4 consecutive years (2020-24)- Launched "Bicchuron", the first ever incubation program of Green Delta Insurance in association with CRI and Young Bangla, which was a nationwide idea hunt competition on renewable energy (2019)- Generated PR value of over 30 crore (2019-2023)- Generated over 100,000 leads through digital & social media communications (2018-present)- generated over 25 million reach and 100 million impressions through different campaigns and communications since 2018 Show less

  • Vice President, Brands & Communication

    Jan 2023 - now

  • Deputy Vice President, Brands & Communication

    Jan 2022 - Jan 2023

  • Fist Assistant Vice President, Brands & Communication

    Nov 2018 - Dec 2021