Mabel Rojas

Experience

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  Davivienda

  Jun 2011 - Oct 2017

  Responsibilities- Lead the Business Profitability developing and implementing models to track business profitability by product, channel, segment and vendors.- Develop financial and business models to assess new projects, strategies, products and channels of the VP.- Structuring compensation schemes and commercial budgets to measure the performance of the Corporate Banking commercial force.Achievements- I created a new compensation scheme aligned with the bank's growth objectives for a new commercial force in charge of attract new customers in a previously not prioritized segment.- I developed a quotation tool to price agreements with merchant customers. Show less Responsibilities- Develop reports and dashboards for monitoring key business results (customers, products, channels and services), generating alerts and supporting decision- making processes.- Manage (formulate, update, etc) the Business Banking profitability model. Train the commercial force on the use of the model, its operation and applicability.- Analyze, structure and develop solutions to information requirements in order to provide the necessary tools for decision making.Achievements- I optimized 15% of the existing reports in the area, synthesizing and reformulating the reports to show more strategic information of the business and facilitate its understanding by the users. Show less

  • Corporate Business Banking Coordinator

    Nov 2013 - Oct 2017

  • Corporate Business Banking Professional

    Jun 2011 - Nov 2013
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  Grupo Aval

  Oct 2017 - May 2023

  Strategic Planning and Investor Relations Director

  Responsibilities- To monitor Grupo Aval business strategy by controlling the financial results of its subsidiaries, as well as their main KPIs, performance vs market peers and budget goals achievement.- Build and develop financial valuation models to assess and ensure profitability, value generation and sustainability of the Group's strategic initiatives and its overall financial results.- Disclose accurately and timely information to current and potential investors including the Group's financial statements, earnings reports, updates on the company`s performance and providing guidance on its strategic direction.Achievements- I successfully reduced the Bank’s lost businesses rate by up to 50% and increase their competitivity by leading a project to standardize pricing methodologies throughout the Banks and conduct comprehensive customer evaluations.- I contributed to the improvement of the profitability of more than 25% of the collection agreements of Aval Banks through the development of transactional migration strategies, efficient network usage and renegotiation initiatives.- I increased the return on investment of the group's strategic initiatives by 10% through the development of business cases that accurately reflected the commercial and economic reality of the entities, as well as the definition of realistic and challenging goals. Show less

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  Itaú Colombia

  May 2023 - Oct 2023

  Financial Planning Manager

  Responsibilities- Lead the Financial Planning Team by developing and implementing strategies to monitor and control the bank's strategic objectives achievement.- Develop financial forecasting tools and models for the bank's financial results and KPIs.- Structure financial reports to contribute timely manner to the strategic business decision making process.Achievements- We improved by 10% the predictability rate of our forecasting models by standardizing calculation methodologies, implementing controls and adjusting parameters to reflect the reality of the business. Show less

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  Ding - Tecnipagos S.A.

  May 2024 - now

  Financial Planning Leader

  Responsibilities- Analyze and monitor the company's financial results and its main KPIs, identifying deviations and generating alerts in order to contribute to strategic and timely decision making.- Develop and manage the entity's budget ensuring the efficient use of resources and promoting the long-term sustainability of the company.- Design and present business cases for new initiatives including new product launches,process optimization initiatives, among others.Achievements- I developed the first P&L by business line, which has allowed a more detailed profitability analysis and control. Show less