Dora Ilic

Private Classical Gymnasium Zagreb, Croatia

Rome Business School

Breda University of Applied Sciences

Breda University of Applied Sciences

The minor looked at events as a strategic marketing tool by combining the knowledge and experience of different academies, namely, leisure and events, hospitality and tourism, design, marketing and communications, and logistics. Besides the theoretical part, the minor consisted of a practical part which was the organization and management of a group event. The event organized by my group and me was a sustainable fundraising second-hand market where all the funds and remaining goods were donated… Show more The minor looked at events as a strategic marketing tool by combining the knowledge and experience of different academies, namely, leisure and events, hospitality and tourism, design, marketing and communications, and logistics. Besides the theoretical part, the minor consisted of a practical part which was the organization and management of a group event. The event organized by my group and me was a sustainable fundraising second-hand market where all the funds and remaining goods were donated to several Dutch charity organizations. Show less

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