
Timeline
About me
Senior Project Manager @ Black Ink
Education

Modern montessori school - jordan
2007 - 2009International baccalaureate diploma high school/secondary diplomas and certificates
Princess sumaya university for technology
2011 - 2015Bachelor degree business administration and management business administration and management
Experience

Hafilat industry llc
May 2015 - May 2016Sales and marketing officer
Talabat.com
Jun 2016 - Sept 2017Sales and marketing executive• Signed more than 150 contracts with new clients and overachieving the assigned targets. • Assisted in developing annual business plans in conjunction with the Head of Sales and Client Relationship, with detailed activities to follow during the fiscal year.• Carried business conversation with business owners and decision-makers• Maximized all opportunities in the process of closing a sale.• Developed an up-to-date and detailed database of qualified leads through referrals, telephone canvassing, face-to-face cold calling on business owners, direct mail, email, and networking.• Assisted in the implementation of the company's marketing plans as needed.• Created and conducted effective proposal presentations and RFP responses that identify prospect's business problems, the effects of the problem, and business solutions to their problems.• Responsible for sourcing and developing client relationships and referrals.• Gathered and submitted detailed business information for underwriting, pricing, and presentation of solutions to identified prospects’ business problems.• Maintained accurate records of all sales and prospecting activities including sale calls, presentations, closed sales, and follow-up activities within their assigned territory, including the use of Salesforce CRM as well as Microsoft Outlook to maintain accurate records to maximize territory potential.• Produced a detailed monthly, quarterly, and annual targets business Sales plan in conjunction with the discussions with the Head of Sales and Client Relationship.• Held coordination meetings with the restaurants.• Followed up in uploading menus and the area coverage with the in charge of handling the task.• Corresponded with restaurants in any of issues such updates in menus, minimum charges, any pending updates or any other tasks pertaining to coordination’s.• Acquired restaurants that offer delivery in the F&B sector that is suitable for Talabat.com concept and that can generate sales. Show less

Al habtoor group
Sept 2017 - Sept 2018Parent relations executive - marketing and communications executiveHighlights:• Drove pupil enrolments with a healthy increase of 5% (quarterly) by effectively promoting the schools to new parents.Responsibilities:• Led the development and execution of the marketing and communication plan for the school; managed the implementation of the marketing strategy including campaigns, innovative advertising, PR, social media & and events.• Monitored/ensured that all marketing materials were in line with the schools’ and the group’s vision and mission statements.• Conducted extensive market research and studies to ascertain the group’s market standing, identified new areas for business development, and spearheaded efforts to expand the customer base.• Developed communication channels (newsletters) and ensured the parents were fully aware of the schools’ activities.• Ensured parents’ satisfaction by maintaining an open line of communication with existing parents and efficiently handling parents’ concerns, complaints, and feedback in an effective and timely manner.• Arranged and coordinated school tours for parents and visitors as well as managed parent/community events to engage parents in the schools’ activities and celebrations.• Ensured that the schools’ achievements (academic, sport, arts, etc.) are communicated both internally and externally on time.• Measured ROI by surveying new enrollments; focused on the most successful channels and campaigns.• Coordinated with major associations and regularly attended conventions to present the schools; managed activities to evolve school participation in governmental initiatives, charity programs, etc.• Maintained and updated all websites and social media platforms of the school/group.the new opportunities•Measuring ROI by surveying new enrollments; focus on the most successful channels and campaigns Show less

Alef education
Sept 2018 - Jan 2021Business development managerAlef is a team of leading technology and education experts who have joined forces to reimagine K-12 education and address the shortcomings of current models, to prepare students for the world and workplace of tomorrow. Alef is a transformational, technology-enabled education solution that is a complete end-to-end mainstream form of formal classroom-based academic learning.Highlights:• Efficiently managed a portfolio of over 100 schools with more than 25,000 students using the Alef Educational Platform.• Successfully structured the SalesForce CRM and Pipeline Channels.Responsibilities:• Prospected the market and developed a network of customers with a strong pipeline of business opportunities for Alef Education.• Identified sales and business development opportunities and executed on go-to-market strategy to close new business.• Developed sales plans to ensure that the brand is positioned effectively within the market to promote profitable growth.• Developed strategies to generate leads and convert business from large accounts; networked with people at various levels in the marketplace to develop long-term business relations• Responsible for full sales cycle and account management tasks, from prospecting to client retention.• Promoted implementation of company solutions by establishing contacts and developing relationships with prospects.• Delivered product demos, provided insightful technical and pedagogical answers to customers, and articulated value for customers (phone, in-person, and at conferences).• Worked with cross-functional teams to help define pilots, POCs, and implementation strategies.• Built, managed, and grew strategic partnerships with schools, vendors, and distributors. Show less

Black ink
Jan 2021 - nowSenior project managerHighlights:• Successfully delivered 10 high-profile branding and website development projects on time and within budget.• Developed and implemented a new project management system which resulted in improving team efficiency by 20% and reducing project turnaround time by 25%.• Skillfully increased the team productivity by 30%.• Successfully acquired 3 new clients through effective relationship-building skills.• Increased client satisfaction and retention through timely project delivery.\Responsibilities:• Provide leadership to the team of 24 seniors for managing branding, designing, and development projects, ensuring completion within time, budget, and scope.• Plan and manage execution of assigned projects; drive process planning including scope definition, estimating, schedule development, and monitoring and cost control measures.• Establish and maintain effective communication among all project stakeholders and clients.• Structure, lead, and/or assist in leading all project-related meetings and reports required to ensure open communication between all team members, stakeholders, and management, and to properly report project status.• Coordinate with cross-functional teams and third parties/vendors to ensure flawless execution of projects.• Manage changes in project scope, schedule, and costs using appropriate verification techniques.• Conduct risk assessments and develop contingency plans to minimize project risks.• Collaborate with the creative team to develop and execute branding strategies for clients.• Create and deliver presentations to clients, highlighting the agency’s process and approach to branding projects.• Monitor project progress using appropriate systems, tools, and techniques, and provide regular updates to senior management; prepare and maintain comprehensive project documentation for future reference. Show less
Licenses & Certifications
- View certificate

Master digital marketing
LinkedinJan 2022 - View certificate

Online marketing foundations
LinkedinApr 2020 - View certificate

Ecommerce fundamentals
LinkedinMar 2021
Languages
- enEnglish
- arArabic
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