Teresa Zipsin

Experience

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  JTI (Japan Tobacco International)

  Aug 2011 - Dec 2013

  Led shopper marketing projects to gather consumer insights in duty free shops. This included coordinating market research efforts with agencies and presenting findings back to customers. Successfully managed a $30MM marketing budget by achieving yearly targets and decreasing YoY phasing. The budget included marketing spending to implement airport smoking lounges and brand activation across duty free channels.

  • Trade Strategic Insights Associate

    Jun 2013 - Dec 2013

  • Marketing Budget Controller Associate

    Aug 2011 - May 2013
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  Uniplaces

  Jul 2014 - Dec 2015

  Head of Key Accounts

  Created the Key Account Team from scratch after presenting a data-based business case to the leadership team (incl. founders). Defined team's strategy, processes and implementation. Led more than 100 key accounts across 10+ European cities resulting in a significant increase in rooms listed online (+20%) and revenue (+15%). Collaborated with marketing team to define strategies that helped drive customer retention and renewals. Hired and developed 3 direct reports.

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  Lion & Lion Digital Agency

  May 2016 - Jun 2018

  Business Director, Singapore

  Drove client acquisition and built the office alongside the Managing Director. Contributed to staffing, people development, top line growth and stakeholder management. Contracted and managed more than 20 clients, resulting in an increase of 20x in monthly revenue vs prior year. Headed digital marketing strategy for several global brands such as L'Oréal Paris, Avène, Coca-Cola and Huggies. Developed a team of 2 reports and led team consisting of 10+ cross-functional team members.

• 

  Marée Haute Swimwear

  Apr 2019 - Dec 2021

  Co-Founder

  Commercial leader responsible for sales & marketing. Spearheaded brand strategy (both online and offline) and launch plan. Designed and managed website on Shopify. Ran social media calendar, content creation, paid media and analytics. Led PR campaign (incl. influencer marketing) for launch resulting in being featured in numerous relevant publications. Managed to get invited to showcase collection (on the runway) at the Frankfurt Fashion Lounge. Entire collection at www.shopmareehaute.com and @mareehaute_swimwear Show less

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  DLG (Digital Luxury Group)

  Mar 2022 - now

  • Associate Client Director

    Jan 2025 - now

  • Senior Digital Account Manager

    Mar 2022 - Dec 2024