Keith N.

Keith N.

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  • Timeline

  • About me

    Customer Experience Manager at Arizona College

  • Education

    • 2004 - 2008 York High School

      2004 - 2008
    • DePaul University

      2008 - 2013
      Bachelor's Communication Studies, Professional Writing

      Activities and Societies: DePaul Music Business Organization

  • Experience

    • Patch.com

      Aug 2010 - Oct 2013
      Guest Contributor
    • EE Builders Group

      Sept 2012 - Jun 2014
      Marketing Specialist / Content Strategist
    • Chamberlain Group Inc.

      Jul 2014 - Nov 2014
      Communications Specialist
    • Straight North

      Apr 2015 - Dec 2015
      • Content Marketing Specialist

        Jun 2015 - Dec 2015
      • Internet Marketing Analyst

        Apr 2015 - Jun 2015
    • SoMe Connect

      Jan 2016 - Nov 2017

      SEO (On-Site, Off-Site) Managed SEM Campaigns (AdWords)Paid Social (Facebook, Instagram) Landing Page CreationCMS Experience: WordPress, Drupal, MagentoContent StrategyLink BuildingGoogle Search Console Google AdWords CertifiedGoogle Analytics Certified SEO (On-Site, Off-Site) SEMLanding Page CreationWordpress, Drupal Experience Content StrategyLink BuildingGoogle Search Console

      • Senior SEO Specialist

        Jan 2017 - Nov 2017
      • SEO Specialist

        Jan 2016 - Jan 2017
    • Digital Reach Agency

      Nov 2017 - May 2021

      Account Management - Single Point of Contact for Enterprise AccountsSEO (On-Site, Off-Site) SEM Strategy Content Marketing StrategyLink Building StrategyUX & Heatmap Analysis (Tools Include: HotJar, VWO) Conversion Rate Optimization (VWO, Google Optimize)Web Development Project Management Google Ads CertifiedGoogle Analytics Certified Account Management SEO (On-Site, Off-Site) SEM Strategy Content Marketing StrategyLink Building Google Search Console UX & Heatmap Analysis (Tools Include: HotJar & Balsamiq) Technical SEO StrategyConversion Rate Optimization (VWO, Google Optimize)CMS Experience: WordPress, Drupal, Magento, KraftGoogle AdWords CertifiedGoogle Analytics Certified

      • Senior Account Manager

        Apr 2019 - May 2021
      • Senior SEO Strategist

        Nov 2017 - Mar 2019
    • Arizona College of Nursing

      May 2021 - now

      - Manages user-experience of marketing content across channels (Paid / Organic Landing Pages, Email, Radio, Billboards) - Develops & maintains buyer personas for all Arizona College audiences. - Analyzes data about our prospective & current students, then uses these insights to improve our marketing content. - Develops lead nurture programs through email marketing & marketing automation. - Collaborates with our team on conversion rate optimization initiatives. - Assists in developing SEO strategy for the Arizona College website. Show less

      • Customer Experience Manager

        Apr 2022 - now
      • Customer Experience Strategist

        May 2021 - Apr 2022
  • Licenses & Certifications