Cassandra Prats

Experience

• 

  GP Advertising

  Sept 2013 - Jul 2016

  • GP Advertising/Generic Publications is the in house advertising agency for Harvey Norman, Domayne and Joyce Mayne. • I am responsible for all magazine advertising and oversee the whole production process and manage some advertising campaigns.• Being a coordinator involves organising all contact and meetings with clients and taking briefs for upcoming advertising, I work with a copywriter and graphic designer to produce ads, check and send proofs to clients and send advertising material and assets to different publications. I oversee every step in the production and proofing process of the ads and bring together all of the elements. My job also involves a lot of following up with internal and external parties to make sure that all of the ads meet deadline.• I supply our online team with content for the web component of our advertising campaigns. • I book in ads with a variety of different publications and also make schedules for all advertising. • I work closely with the marketing and promotions team and also assist them with any ad hoc requests, including organising signage, posters, tickets, invitations or promotional material for different events.• Part of my role is to also investigate any discrepancies in costing within our system and invoices. I also assist with costings and budgets. • I have also written documents that outline our advertising processes for training purposes. • I respond to any product requests from various publications for product images, product copy. I have to choose appropriate products to advertise depending on which publication they will be used in. I also have to co-ordinate products for photo shoots. • This role has given me the ability to meet multiple deadlines, prioritise, manage my time and work under pressure. • I also do some copy writing, copy checking , proof reading, and basic image resizing/editing as needed which requires me to use photoshop on a basic level. Show less • In this role, I had to manage digital advertising campaigns from start to finish for five accounts: Harvey Norman Australia, New Zealand, Ireland, Domayne and Joyce Mayne. This included taking digital advertising briefs with clients and then briefing a team of graphic designers on the campaigns.• Checking and sending out proofs of digital advertising banners/material to clients.• I managed site content for these five accounts using CMS (magento and shop front). • I uploaded catalogues onto our website and the ISSUU website and used S3 on a daily basis• Basic knowledge of HTML code• Coordinating and proofing EDMs• Running “work in progress” meetings with our digital team• Writing small amounts of copy for digital advertising campaigns.• Preparing assets and sending banners and HTML code to our external adserving company• This role gave me the ability to work in a high pressure environment, prioritise, meet multiple deadlines and react quickly to changing situations and priorities. Show less

  • Advertising Coordinator

    Feb 2014 - Jul 2016

  • Digital Producer

    Sept 2013 - Jan 2014
• 

  Harvey Norman

  Aug 2016 - Jun 2019

  Marketing Coordinator

  • Overseeing and coordinating marketing for Harvey Norman, including TV, radio, online channels, in store marketing materials, catalogue, magazine and newspaper advertising. • Liaising and communicating with the GM, our in-house advertising agency, various publications, store proprietors and suppliers.• Co-ordinating products for various photo shoots and creating photography briefs. • National store communication, assisting stores with marketing and general queries• Maintaining the marketing planner and various schedules and assisting with national advertising campaigns. • Booking, proofing and creating briefs and mudmaps for advertising and marketing materials • Processing invoices• Copy writing, copy checking, proof reading • Managing and publishing content on the Harvey Norman intranet. I also worked with the IT department to restructure and streamline our intranet site. • Using SAP and our in-house advertising system• Ensuring that all current products are on the Harvey Norman website with up to date information. • Meeting multiple tight deadlines, working under pressure and prioritising Show less

• 

  Lander Toyota

  Jun 2019 - Dec 2019

  Marketing Officer

  • Website maintenance and monitoring using a CMS• Social media management and content creation• Setting up Facebook/Instagram ads and Google ads from time to time• Google analytics• Email and SMS marketing and database management• Coordination and execution of CRM campaigns• Maintaining relationships with suppliers, agencies and sponsorships• Reporting and analysis of marketing activities• Managing and monitoring the marketing budget• Maintaining the marketing calendar• Basic graphic design using Indesign and Photoshop• Ensuring all marketing material is brand compliant and consistent with manufacturer guidelines • Event planning and management • Administrative and ad hoc duties Show less

• 

  Epson Australia

  Jan 2020 - Jan 2022

  Digital Content & Marketing Specialist

  • Working with in-house designers, web developers, product managers and external agencies to conceptualise and create digital content including web pages, blogs, videos, social media posts and ads, EDMs, html5 ads and any other digital content that is required. • Executing organic content across social media, websites and other digital platforms. • Managing the social media calendar• Ensuring that our content is following SEO best practices • Reporting and analysis of organic social media activity • Creating design briefs for our in-house graphic designers, web developer and external agencies • Copywriting and editing • Creating/editing videos • Creating content using Canva, Photoshop and Indesign • Reviewing contracts/proposals from agencies and other external parties • Working with the team to execute digital marketing campaigns• Using a social media management platform (Sprout Social) to execute and analyse our organic social media content• Publishing and editing content on our websites using Epson’s CMS• Influencer marketing campaigns (using Tribe platform), Employee advocacy (using Bambu platform) Show less

• 

  Liquor Marketing Group

  Jan 2022 - now

  Digital Brand Manager