Sunitha Palla

Experience

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  Waytowebs

  Jan 2017 - Aug 2018

  Digital Marketing Strategist

  Using web analytics tools to monitor site trafficBrainstorming new campaign ideas and growth strategiesHelping optimize the user experience on the company's website and assisting with the landing page creationTracking consumer purchase behaviorGaining potential leads and transforming them into customers

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  IndiaBizzness

  Sept 2018 - Oct 2019

  Digital Marketing Executive

  Developed social media campaigns, Created Google ads and playedmajor role in getting leads through Keyword research ,SEO

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  Igraceevents

  Nov 2019 - Dec 2020

  Digital Marketing Specialist

  Assisting in the formulation of strategies to build a lasting digital connection with consumers.Planning and monitoring the ongoing company presence on social media.Launching optimized online advertisements to increase company and brand awareness.

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  DigitalOrbits

  Jan 2021 - Dec 2022

  Digital Marketing Executive

  Social Media Posts:Designed and curated visually appealing posts for platforms such as Instagram, Facebook, LinkedIn, and Twitter.Utilized effective storytelling and brand messaging to engage audiences.Managed social media calendars and tracked post performance through analytics tools.PPC and Display Ads:Developed keyword-targeted ad copy for Google Ads and other platforms to drive traffic and conversions.Created visually compelling display ads, focusing on strong CTAs and conversion-centric messaging.A/B tested ad variations to optimize performance and reduce cost-per-click (CPC).Website Content:Created SEO-optimized website copy to enhance visibility and user engagement.Developed product descriptions, landing pages, and service pages. Show less

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  Masira Digital Marketing Pvt. Ltd.

  Jan 2023 - Feb 2024

  Digital Marketing Executive

  used web analytics tools to monitor site trafficHave done website audit, keyword research, On-page SEO, Off-page SEO, Competitor analysis, and Google analytics for the websiteBrainstorming new campaign ideas and growth strategies

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  MYTECHWORLD

  Mar 2024 - now

  Digital Marketing Manager

  Planned, executed, and managed high-performance Meta (Facebook, Instagram) and Google Ads campaigns, focusing on customer acquisition and retention strategies.Conducted A/B experiments, keyword research, and audience targeting to optimize ad spend and improve campaign efficiency.Monitored key performance indicators (KPIs) to track and analyze campaign performance, identifying areas for improvement.Developed a robust reporting framework to ensure accurate tracking of key metrics, analytics, and ROI, providing actionable insights to stakeholders.Stayed up-to-date with industry trends, algorithm changes, and best practices to adapt strategies for maximum impact.Conducted competitive analysis to understand market positioning and identify growth opportunities.Collaborated with cross-functional teams to align marketing strategies with business goals and product launches. Show less